926: From Living Off Savings to Millions in Annual Sales: Adedoyin & Amanda Adedapo

Down to their last bit of savings, Adedoyin and Amanda Adedapo almost had to give up on real estate. But instead of doing that, they gave it their all. Now, this real estate power couple is selling over $18 million in volume annually. On today’s podcast, Adedoyin and Amanda share the struggles they faced with their first few deals and the moves that made their business a major success. Listen in for a healthy dose of inspiration and several strategies you can implement to scale your real estate sales.

Listen to today’s show and learn:

  • Adedoyin & Amanda’s sales figures for 2019 [4:22]
  • Advice on targeting first responders [8:58]
  • Partnering with Disney as a Realtor [12:09]
  • How squatters almost ruined Adedoyin’s first deal [20:16]
  • Amanda’s first real estate client: her mom [36:02]
  • Advice on taking action [41:24]
  • Lessons learned through quarantine [46:51]
  • Advice on running a real estate business with your spouse [51:33]
  • How to break through your goals.
  • Plus so much more.

Adedoyin and Amanda Adedapo

The DAPO Group of Keller Williams Preferred Properties is the husband – wife team of Adedoyin (AD) and Amanda Adedapo, licensed real estate professionals in the DC, MD, and VA metropolitan areas. They leverage their expertise in digital marketing, photography, design and community marketing to effectively market properties across the region.

AD and Amanda work to provide home ownership opportunities that help sustain the vitality of their communities. Skill, tenacity, and collaboration are what drive the DAPO Group. The professional balance and cohesion AD and Amanda possess both in business and life are instantly visible, complementing one another to provide exceptional service.

Related Links and Resources:

Thanks for Rocking Out

Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or Stitcher! Reviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet me, Facebook me and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!

Source: hibandigital.com

Employee Offboarding Process – 15 Best Practices for a Positive Transition

A lot of employers put more focus on onboarding than offboarding. But creating a positive experience for departing employees can help to increase retention, keep morale high, and make for a smooth and straightforward transition.

As an employer, you may think you have nothing to offer an employee who has chosen to leave your company. You may even feel hurt or resentful. But it’s important that you put those feelings aside and focus on how to offboard your staff member without burning bridges and providing support and direction to all involved.

How to Positively Offboard an Employee

Here are some tips you can use to create an effective employee offboarding strategy as part of your company culture.

1. Consider Your Organization’s Reputation

Some employers are tempted to let personal feelings take over when an employee decides to leave, but turnover is inevitable in almost every company at one point or another.

Employees choose to leave for a variety of reasons, and it’s important that no matter why a team member decides to leave, you keep your personal opinions in check. Do this not only to encourage a positive offboarding experience for your exiting employee and the rest of your team but to build your company’s reputation as well.

Before applying for a job with your company, many potential employees will conduct a quick online search to see what shows up. If a negative Glassdoor review is front and center, and it details a poor offboarding experience, you’re likely to miss out on qualified, high-quality candidates.

Alternately, a former employee who has a large network or who is involved in different professional groups isn’t likely to speak highly of an employer who behaved carelessly during the offboarding process to other industry experts.

2. Meet With Your Exiting Employee

It may seem obvious, but you should meet with your departing employee after they give their notice. A friendly and informative meeting can help to set the tone for the rest of the offboarding process and let your colleague know where they stand.

Cover the following topics so that you’re both on the same page when it comes to offboarding expectations and responsibilities:

  • What you can do to help them
  • What they can do to help you
  • What you expect them to do before they leave
  • Whether they need to develop training material
  • Who will be handling their job duties

Remember to be kind, positive, and friendly during this meeting. The more support and guidance you offer, the more likely the employee is to help with training their replacement and wrapping up any final projects.

You can also use this as an opportunity to ask where they’re going, what their new position will be, and what made them decide to make a move. However, if you suspect that they’re leaving due to dissatisfaction or unhappiness, this is best left for the exit interview.

3. Meet With Your Team

When an employee quits, it affects your entire team. It can cause a lot of uncertainty and negatively impact morale and engagement. But one of the easiest ways to get ahead of any adverse effects is to communicate early and well with your entire team.

After you meet with the employee who is leaving and you’ve made a plan for handing off duties, you should plan for a group meeting with all of your staff members.

If you’d like, let your outgoing employee announce their departure at the beginning of the meeting and then go over any details that will affect the rest of the team, like your transition plan and whether you’ll be hiring a new employee to fill the open position or if you plan to fill the role from within your company.

This is also a good time to make a short, straightforward speech about your ex-employee by thanking them for their contributions and congratulating them on their new professional adventure. A supportive and encouraging message can go a long way, both for departing employees and your current staff.

Give everyone a chance to ask questions so that there’s no confusion surrounding any new roles or responsibilities within your team. Clear communication makes employees feel secure and eases changes in workflow and job duties.

4. Communicate About the Change in Staff

Once an employee leaves, you want to make sure that everyone knows they’re no longer with your company. This includes the rest of your staff as well as any clients, freelancers, partners, or business contacts outside of the company.

Send an email before your employee leaves notifying anyone relevant of their last day and who will be taking over their duties going forward. Make sure that the email is addressed to your entire staff, including department heads and junior employees. As much as possible, you want to ensure that no one is taken by surprise and that they know who to work with in the future.

Once your employee has left, set up email forwarding so that you can catch any important work-related emails that may be sent to their previous email address in error.

5. Keep Morale in Mind

The rest of the team’s morale can be affected when an employee leaves, especially if their coworker has a negative offboarding experience. Poor offboarding tactics — such as refusing to communicate, letting personal feelings get in the way, or failing to plan and organize a smooth transition — give the impression that you only value your team members as employees and not as people.

Alternatively, a positive offboarding plan can keep morale steady and show staff members that you genuinely care about them and that you take your role as a manager or business owner seriously.

Keep a pulse on morale to determine how your staff is being affected by your previous employee’s departure and address specific issues or problems by communicating openly and honestly with your employees.

If morale seems low and you aren’t sure what to do, try adding a few more ideas to your offboarding checklist to help with engagement and motivation.

6. Work With Your Human Resources Department

Your human resources (HR) department is an essential resource for both onboarding and offboarding.

For example, your HR professional can assist with:

  • Ending health benefits, share plans, and other financial paperwork
  • Ensuring a final paycheck is sent out
  • Retrieving company assets, such a security pass, key, credit card, or laptop
  • Removing access to company accounts and software once the employee has left
  • Conducting exit interviews
  • Creating a job description and recruiting for a replacement
  • Reviewing documents like a noncompete contract or nondisclosure agreement

HR can also provide guidance on how to keep communications positive and productive after an employee decides to move on.

7. Ask Your Departing Employee to Help With Recruitment

When an employee leaves, don’t only focus on transferring duties and redirecting workflow. Have your former employee help with finding their replacement. After all, who knows their job better than they do?

When appropriate, ask them to:

  • Write a job description to use in online job ads for new hires
  • Review resumes and cover letters from potential candidates
  • Sit in on interviews
  • Discuss whether any existing team members would be a fit
  • Meet with a recruiter or hiring manager to explain their role and responsibilities

Involving your former employee in the hiring process for their replacement helps you to find better, more suitable candidates who will have an accurate and realistic understanding of the open position.

8. Conduct an Exit Interview

Although exit interviews should always be optional, they’re an important part of any employee offboarding process. They are a great way to encourage honest feedback and learn where you can improve as a manager and as a company.

Think of an exit interview as an opportunity for you to learn about your employee’s entire experience with you — from onboarding and training to reviews, office politics, company culture, and everything in between.

Some exit interviews are conducted by managers and others by HR departments. It depends on how your company is structured. Regardless of the logistics, exit interviews should be reserved for the last day or two before you and your outgoing employee part ways. If done too early, the employee who is leaving may not feel comfortable being completely upfront about suggestions or complaints.

Although your exiting employee may not have anything bad to say, encourage them to share any tips or advice they have related to their position, the company, their team, or their manager. If they do share negative feedback, remember not to take it personally and to remain professional.

9. Offer to Be a Reference

Depending on your company policy about work references, you can offer to be a reference for your departing employee for future jobs. Knowing that they can rely on you to provide an honest, helpful, and professional reference is a great way to ensure that your employee leaves on a good note.

Most companies prefer that candidates use previous managers or employers as references, so by making the offer, you’re letting them know that you care about their professional future. Plus, it saves them from having to ask you, which can be difficult if they’re not sure where they stand after handing in their notice.

10. Get Your Exiting Employee’s Contact Information

Don’t forget to get your outgoing employee’s new contact information, like an email or mailing address in case you need to contact them with questions related to their previous role. For example, you may need to get in touch about their benefits or to ask about a company account or password. Although you can plan for a comprehensive hand-off, some details can get lost during knowledge transfer, so it’s important to know how to reach your previous hire for a quick question.

And, if they leave on good terms, you may also want to use it to send a friendly message or invite them to a workplace social event down the road.

11. Welcome a Return

Boomerang employees are workers who leave a company only to return later. These employees learned that the grass isn’t always greener and came back to work for you because they had a positive experience at your company. These employees can be a boon to you since they already know the ins and outs of your business, your customers, and the role they held at your company.

But you’ll only get boomerang employees if you facilitate and participate in a proper offboarding process and let outgoing employees know that they’re welcome to return in the future.

If you’re open to having ex-employees work for you again down the road, make sure to communicate that during your offboarding process so that they know it’s an option. If you don’t make it clear, they may assume that you’re not open to it.

12. Connect on LinkedIn

LinkedIn is an ideal way to follow your ex-employee’s professional progress and to get in touch about work-related questions, references, or job opportunities. If you aren’t already connected with your departing employee on LinkedIn, send them an invite. You can take things a step further by providing a written recommendation on the platform as well, which can give them a boost during job searches and round out their profile.

And, as a bonus for you, giving recommendations makes you look like a stellar boss to your ex-employee’s connections and network.

13. Plan an Event

Planning an event like a lunch or after-work cocktail can give current employees a chance to say goodbye to co-workers and end the offboarding process on a happy note. Offboarding can be hard for both your former employee and their team members, so offering everyone a chance to have a casual get-together to reminisce and wish each other well can be a welcome change from typical last-day scenarios.

Involve your team in planning the event, and try to choose a venue that your previous employee enjoys. If possible, have the company cover costs for a meal or appetizers to make it even more enjoyable for everyone.

14. Purchase a Gift

A personalized gift from the company is the perfect way to express appreciation and gratitude for your departing employee’s hard work over the years. Some gift ideas for ex-employees include:

  • A briefcase or professional bag
  • Gift cards to their favorite restaurants
  • A donation to a charity or nonprofit they care about
  • Gourmet coffee, tea, or chocolate
  • Personalized office supplies
  • A gift basket
  • A bottle of wine

You can also get a cake, a framed picture of the team, or anything else you think they might like. Talk to their work friends for ideas and choose a gift that’s both appropriate and fits your budget.

15. Send Around a Card

A card is a cost-effective and common way to bid farewell to an employee. Give the whole team a chance to write a personal message and sign their name by sending it around in advance. If you have a good relationship with your departing employee, you may even want to give them a card yourself, expressing how much you have valued them and enjoyed having them on your team.

Final Word

When you offboard employees with morale, engagement, and professionalism in mind, you reap the rewards of being a thoughtful and desirable employer. Your company’s reputation is a powerful tool in attracting and retaining quality hires, and how you treat previous employees can have a significant impact on how you’re viewed by potential candidates.

Keep your offboarding strategy professional, communicative, and positive to facilitate a smooth transition for everyone involved.

Source: moneycrashers.com

Sign up for the Self-Publishing Success Summit for FREE!

July 7, 2015 | Crystal Paine

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Sign up for the Self-Publishing Success Summit for FREE!

Have you ever considered writing a book? If so, you’ll want to sign up for the FREE Self-Publishing Success Online Summit being held July 12-23.

This Summit features interviews from 37 different authors and entrepreneurs and will give you lots of valuable information to help you write, market, and publish your book.

Here are the three main topics this online event covers:

Step 1 – Writing You Book – You’ll learn how to easily & effortlessly write your first book and how to overcome the doubts and fears that keep you from writing.

Step 2 – Marketing & Publishing – Learn how to successfully launch your book once it’s written…including revolutionary “outside of the box” tactics today’s top authors are using to sell more books.

Step 3 – Monetizing (Making Money) – Take your book to the bank. Speakers share their top strategies to build passive income, even a business, from your first book… including how to use a book to drive 1,000’s of leads & customers.

Sign up for this event for FREE here.

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Source: moneysavingmom.com

How Shaquille O’Neal Become a Real Estate Investor

Shaq became famous as a basketball player, a very large basketball player! He was 7-1 and was well over 300 pounds when he was playing in the NBA. Not only is he one of the best basketball players of all time but is a real estate investor as well. He has also been a major part of many other businesses like Ring doorbells, Five Guys Franchise, and he was an early investor in Google. After leaving the NBA, he has become even more involved in real estate and been a part of some very large deals! It is hard to find the exact information on what Shaq has done real estate-wise, but he has given hints over the years in interviews on how he started and what he is involved in. From what I could find out he started by flipping houses with a partner in New Jersey. He has also been involved in low-income housing in Denver and done deals in Florida as well. He currently is focusing on large projects in the New Jersey area where he spent time as a kid.

Where did Shaq live growing up?

Shaq was born in New Jersey and his father was a basketball player as well. However, his father had drug problems and was never a part of Shaq’s life. Shaq did have a stepfather who was in the army and Shaq ended up living in Texas and Germany as a kid because of his stepfather’s career. Shaq ended up going to high school in San Antonio and leading his team to a state championship. Shaq was a always big kid. He was 6-6 when he was 13! I was 6-1 when I was 13, but I stopped growing at 13 and Shaw did not.

It is important to know where Shaq grew up because it impacted his real estate investing later on. He was not a real estate investing just to make money. As he said on CNBC Make It:

I don’t invest in companies just to try and get the big hit,”  “I [invest] because I know it’s going to change people’s ideas… change people’s lives.”

How did Shaq blow his first million?

Shaq had an amazing interview with Daymond John (The Shark Tank) about how he spent a million dollars the first day he made it. He spent $150,000 on a Mercedes for himself, then his dad wanted a car so he bought him one, and then he bought his mom a $100,000 car. He bought jewelry, suits, CD changer, went to Vegas, etc. Then his banker called him in to warn him about his spending. Shaq had no idea about taxes and that he had spent the entire million without realizing it!

From that point on, he made sure to take care of his money and learn from those who know about money. He credits Magic Johnson with helping him learn a lot about money and investing it instead of wasting it.

How did Shaq start his real estate investing career?

During Shaquille O’Neal’s long playing career, he earned an estimated $292,198,327! He definitely had a head start as an investor by earning so much money in the NBA. However, he did not start with huge projects although some of the articles you read will have you believe he did. In a 2002 article from the Denver Post about an affordable housing project he said:

“We started buying homes out of foreclosure and paying $10,000 or $12,000 for them, fixing them up, and maybe selling them for $25,000 or $35,000,” Shaq said.”It would be easy for me to develop a housing community around a golf course or buy strip malls, but that’s not how I want my book to go.”

He was talking about Mike Parris, who was his uncle and business manager, and mentioned that he was doing this 4 years ago, which would have been 1998 when he was 26. Shaq started small in his hometown. At the time he would have been playing with the Orlando Magic in Florida.

While he may not have been the one swinging the hammer, he was definitely investing in real estate at a young age.

How did Shaq’s real estate investing evolve?

Shaq started the O’Neal group in 2006 which invests heavily in real estate, but as we know he was involved in investing before that. In the article in the Denver Post from earlier, he was also involved in buying big projects before that as well. In 2002 Shaq said;

“My dream is to own $1 billion a year in affordable housing,”

  • He started by purchasing a $65 million affordable housing project in the Denver area that eventually cost $100 million after property improvements and other costs were factored in. The project consisted of 1,500 units and the seller would only sell to investors who were willing to keep the affordable housing aspect of the project.
  • In 2006 his company invested in The Met in Miami which was a highrise with 1,000 units.
  • He also recently opened an $80 million apartment complex in New Jersey and has plans for another $150 million high rise.

What is a little frustrating is the giant gap you see from 2006 to 2018! it is hard to find much information on the O’Neal group or his real estate investments during that time. There was another project he was involved in Atlantic City, but I could not find out if that project was ever completed. However, he was not just investing in real estate during his career. He has done many things!

What other businesses has Shaq been a part of?

Shaq has said he loves real estate and obviously has been a part of some huge deals but he has done many other things as well! Here are a few of them:

  • Pre-IPO Google stock: He bought into Google before it even went public.
  • He started a clothing line
  • He has owned 17 Auntie Anne’s Pretzels restaurants
  • He has owned 150 car washes
  • He has owned 155 Five Guys Burgers and Fries franchises
  • He has owned 40 24 Hour Fitness gyms
  • He has been a partner in Las Vegas nightclubs
  • He has owned a movie theater
  • He was a partner with Muscle Milk
  • He was a partner with Vitaminwater
  • He was a partner with Loyal3
  • He has released albums with commercial success
  • He has been in movies and on TV
  • He is super involved with law enforcement

I am sure I am missing many other things he had done or been a part of! I have no idea how many of these things he has sold or still owns but he has sold many of his investments and business over the years. He is obviously very diversified!

How involved is Shaq in real estate investing?

I have no idea how involved Shaq is or was in real estate. He sounds very passionate about it when he talks about so he could be very involved. However, he has so many other things going on it would not surprise me if he is mostly the money guy and other people find the deals and put together the projects. There is nothing wrong with that as the best investors learn how to make money without doing a ton of work! If Shaq happens to read this and has some more information to add, I would love to hear from you! Mark @ Investfourmore.com

Source: investfourmore.com

How To Get Your Blog Featured In The Media, Magazines, News, and More

Are you looking to grow your blog and business?

No matter what type of business you run, being featured in the media can improve your market reach, page views, income, and more.

How To Get Your Blog Featured In The Media

Photo credit: Daisy Gamboa

Today, I’m excited to introduce you to Selena Soo.

Selena has landed publicity and been featured in places like Forbes, Business Insider, Entrepreneur, and Inc., Entrepreneur On Fire, Smart Passive Income, and more.

I have heard amazing things about Selena over the years, and we randomly connected one day when we realized that we were both in a small town in Puerto Rico at the same time for several months.

Media features are something that I’m always extremely happy to land, and I know that they do wonders for a blog. In fact, in 2021, I am hoping to land even more features. I have been featured on Oprah, Reader’s Digest, Forbes, CNBC, Business Insider, and so much more.

Due to that, I know how valuable media mentions are!

You can see many of my features here, and as you can see, I have put a lot of time into it over the years.

All the time I am asked how I have so many features in the media….

And, luckily today you can learn how to get your blog and business featured in the media more.

In this interview, you’ll learn:

  • How publicity has changed Selena’s life;
  • How publicity can help grow your blog;
  • The first step to getting featured in the media;
  • What an effective pitch consists of;
  • How to build authentic relationships without being annoying;

And more!

You can also get free access to her 2021 Publicity Calendar. This contains 179 story ideas, dates, and hooks to help you create endless media attention and buzz! If you want to get featured in magazines and popular websites, this is something that you will definitely want to sign up for.

Please enjoy the interview with Selena below.

1. Tell me your story. Who are you and what do you do?

I’m a publicity and marketing strategist who has worked with everyone from eight-figure business owners to entrepreneurs just getting started. I help them shine a spotlight on their expertise using the power of the media.

But my seven-figure company didn’t spring up overnight.

When I was in my mid 20s, I had a quarter life crisis while working for a nonprofit.

As I was figuring out what I wanted to do with my career, I stumbled upon a network of inspirational authors, coaches, and entrepreneurs.

I was grateful for how their wisdom and mentorship helped me through a difficult time in my life and felt inspired to help them reach more people.

I started my publicity agency to help them create the same impact they had on me, but on a much larger scale. I’ve since expanded my brand into other offerings, like my best-selling online program Impacting MillionsⓇ!

2. How has publicity changed your life and business?

It’s always been easy for me to help others get attention — but as a natural introvert, I shied away from the spotlight.

The challenge was that I knew that if I wanted to create my biggest impact, I needed to put myself out there and become visible.

After my first guest post, I doubled my email list with over 1,000 people signing up the first day my article was released.

Since then, I’ve landed top publicity in places like Forbes, Business Insider, Entrepreneur, and Inc., as well as top industry podcasts.

It’s helped me to grow my audience, increase my credibility, and ultimately, to build a multi 7-figure business!

3. How and why did you start connecting with influential people?

I started connecting with people that inspired me because I wanted to help them get their message out into the world.

I followed their work closely and began to see ways and opportunities to support them.

So I started to reach out, saying things like, “I know someone you should connect with.” Or, “This would be a great opportunity for you — can I put you in touch?”

Today, I’m able to count the most amazing people as my friends, mentors, and clients.

4. How can publicity help grow a blog and other businesses?

Publicity is the fastest way to gain credibility in your industry.

It’s one thing to tell everyone you’re the best at what you do, but it’s another to have media and influencers vouching for you—and publicity does just that.

Not only have our students been able to leverage publicity to establish themselves as authorities in their fields, but they’ve also been able to translate media wins into financial gains.

Impacting Millions students have used media appearances to sell their courses, find new clients and take their businesses to a whole new level.

Graduates have told us that they increased their rates (with some catapulting from 3-figure to 5-figure offers even during a pandemic), have consistently brought in $10,000 per month, have gotten paid book deals and have increased their revenue by six figures due to publicity.

5. Can you go over the steps it takes to get featured in the media?

One of the first steps to being featured in the media is to prepare yourself mentally for the opportunity.

So many of my successful clients and students dream of appearing on their favorite podcasts or popular blogs, but they’re terrified of putting themselves out there until they go through the course.

One of the first things we do in Impacting Millions is to help you get into the mindset of the media so that you can confidently email a podcast host or a TV producer without your hand shaking over the send button.

Additionally, it’s essential to position yourself as an expert and have a great story idea. All things we help you do in Impacting Millions!

Photo credit: Patience Manzare

6. What is an effective pitch? What does it consist of?

Email is the most effective way to reach out to the media.

A strong pitch has a subject line that will grab their attention, as well as an email body that establishes why you’re an expert worth taking notice of.

Include your story ideas in the email, as well as relevant samples of your work.

For example, if you’re looking to write a guest post, share writing samples. If you’re looking to be on TV, include video clips of you being interviewed.

7. How can a person make themselves stand out so that they can get those coveted media features?

One of the best ways to stand out is to offer the media a compelling story idea.

When submitting it, choose a headline that would grab the reader’s attention and get a lot of clicks.

When you outline the tips you’d share, include fresh perspectives that are surprising and counterintuitive.

You want to spotlight your brilliance by offering advice they haven’t heard before.

8. How can a blogger build authentic relationships with those in their network, without being annoying?

When you meet someone new, make it a priority to understand their needs and goals.

When you take a genuine interest in other people your interactions will be memorable in all the right ways.

How could you help them or support them?

  • It might be as small an action as leaving a thoughtful comment on their social media feed or letting them know that you shared their content with your audience.
  • It could be as big as suggesting a virtual coffee date to learn more about the projects they’re working on and how you can be of service with no strings attached.

When you’re in touch about things that are important to them, you’ll never be seen as an annoyance.

9. What advice would you give to someone who is an introvert, and afraid to put themselves out there?

Reconnect to your why.

It’s natural to have fears, but when you remember the work that you’re doing is for the greater good, it can take away some of that fear.

10. Can you tell me more about your program, Impacting MillionsⓇ?

Impacting Millions is for entrepreneurs, experts, coaches, and service providers who have a deep desire to reach more people with their message.

You’ll learn to create a strategic media plan to land dream publicity opportunities to catapult you from best-kept secret to highly sought-after leader.

As a result, you’ll attract clients with greater ease, while impacting more lives than you ever imagined!

11. What is your very best tip (or two) that you have for someone who wants to see success in the media?

It’s fairly similar to creating a successful blog.

Don’t just think about what you feel like writing or talking about. You need to focus on the stories that you know that the audience of that media outlet wants to hear. If you’re focused on making the podcast host or the website’s editor be the first to highlight a trend for their audience, get original advice on a topic, or bring lots of traffic to their site, you’ll become a darling of the media.

Additionally, make sure to promote your articles and interviews when they are published. Not only will it make the people at the media outlet happy, but it creates excitement within your audience—who may also share it with the people in their world. The more people are seeing and talking about your media appearances, the bigger impact those appearances will make!

12. You have a free gift for readers who want more publicity. Can you tell us more about that?


I have a 40+ page Publicity Calendar with hundreds of story ideas, key dates, and special hooks to get into the media. One of the secrets to landing media is to make your pitches timely and relevant—and this calendar helps you do just that. We have ideas and tips for all 12 months of the year.

You can instantly download your free copy here.

Are you trying to grow your blog or other type of business? Have you tried getting featured in the media? What other questions do you have for Selena?

Related Posts


Source: makingsenseofcents.com

Meet The Real Estate Tech Entrepreneurs: Zlatko Bogoevski and Robert Turnbull from BetterBot

In our latest real estate tech entrepreneur interview, we spoke with Zlatko Bogoevski and Robert Turnbull from BetterBot.

Without further ado…

Who are you and what do you do?

Zlatko- I’m one of the co-founders of BetterBot, prior to starting BetterBot, I built and ran a successful Atlanta-based custom software development firm where my team designed a proprietary bot platform specific to the Multifamily and Builder Industries. My role as CEO and Chairman of BetterBot is to help create the most successful bot for real estate rentals.

Robert – I make up the other side of the coin as co-founder of BetterBot, in a not so distant past life, I helped built several successful Multifamily businesses such as ApartmentGuide.com, Rentals.com, RealEstate.com, RentWiki/RentAdvisor, and LivePerson. My role as President and COO is to markedly move our business forward every day by helping our business heads excel at their roles and helping influence the perceptions in the Multifamily Industry.

What problem does your product/service solve?

BetterBot frees up leasing teams from low-value, menial and repetitive tasks so they can focus on converting prospects to leases, providing tours, and assisting residents. By doing so, it will save time and ultimately money for properties.

What are you most excited about right now?

BetterBot is just at the start of what we can do with Guided Conversations and the countless integration partnerships that we are exploring. As we continue to find ways to elevate the leasing experience for prospects, give leasing teams more time in the day, and provide residents with round the clock support.

What’s next for you?

We are launching our 2.0 Dashboard which will give our clients improved access to the data collected from BetterBot, manage and personalize their bots, allow them to order more bots on demand, and track top of funnel performance.

What’s a cause you’re passionate about and why?

Gap needs. One of the greatest causes of families without food or homes are gap needs. These are people and families that want to work, be responsible, and provide for themselves and their family but had an issue that disrupted their income. It could be a job loss, a medical issue, any number of life’s curve balls. They just need some temporary help while they get back on their feet which is why we created FiksOne.org to identify and assist these folks.

Meet The RE Tech EntrepreneurThanks to Zlatko and Robert for sharing their story. If you’d like to connect, Find Zlatko’s LinkedIn Here and Robert’s LinkedIn here.

We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop us a line (community @ geekestatelabs dot com).

Source: geekestateblog.com

HUD extends waivers for FHA reverse mortgages

In a bid to aid borrowers, the Department of Housing and Urban Development announced on Wednesday a series of temporary waivers that will allow servicers to use alternative methods when servicing FHA-insured forward and reverse mortgages.

Rather than conducting face-to-face interviews, HUD’s waiver will allow substitute methods for servicers to conduct borrower interviews for FHA-insured forward and reverse mortgages when performing early default interventions, specifically for borrowers in danger of foreclosure.

Alternative methods HUD listed included phone interviews, video calling services and other conference technology.

HUD also said it is waiving the $5,000 property charge payment arrearages cap for reverse mortgage borrowers who are behind on payments.

Under existing policy, when a borrower fails to make two consecutive payments on a HECM repayment plan, the plan fails and servicers may only offer the borrower a new repayment plan if the borrower’s total arrearage is less than $5,000. The new waiver will allow servicers to evaluate impacted borrowers regardless of how far behind they are.

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HUD will also waive the requirement for servicers to obtain a signature on an occupancy certification from a HECM borrower. While HUD requires mortgagees must continue to obtain the HECM borrower’s annual certification, the physical signature requirement is temporarily eliminated.

“President Biden has made it clear that protecting the health, safety, and homeownership security of the nation’s most vulnerable populations, including seniors, are urgent and immediate priorities,” said acting HUD secretary, Matthew Ammon. “The policy waivers issued today are another important step in addressing these priorities.”

HUD had previously released several variations of these waivers originally announced on Dec. 17, 2020 but were set to expire Feb. 28, 2021. However, with no clear route of the virus and the deployment of a vaccine, this latest set of temporary waivers is not set to runout until Dec. 31, 2021.

According to a release, the agency hopes to align these waivers with President Biden’s “Day One” request to provide aid to homeowners struggling from COVID-19. Prior to that request, the FHA extended its foreclosure and eviction moratorium for borrowers with FHA-insured single family mortgages through March 31, 2021.

FHA also extended the deadline for borrowers financially impacted by COVID-19 to request a new forbearance from their mortgage servicer through March 31, 2021.

Source: housingwire.com

931: RERR Highlights – The Best Real Estate Podcast Clips of September 2020

Last month’s best real estate podcast highlights include discussions with two young women who have made a lot of money from different sides of the industry. Other clips cover relevant real estate news, like the extension of the foreclosure moratorium and Gary Keller’s speech on the challenges agents will face moving forward. Finally, we’ve taken segments from David Greene’s two-part tips and advice series for struggling real estate entrepreneurs.

Listen to today’s show and learn:

  • How to build the perfect agent [1:03]
  • Foreclosure and eviction moratorium extended to 2021 [5:46]
  • How Rachel Richards retired at age 27 via real estate [10:16]]
  • Gary Keller warns of tough times ahead [15:31]
  • How to get hundreds of clients with no paid leads [23:25]
  • The problem with today’s paid leads [27:58]
  • How the foreclosure moratorium affects landlords [29:17]
  • Potential changes to the mortgage industry [30:34]
  • Tips on scaling as a real estate investor [32:29]
  • Why scaling as an agent is simple [33:55]
  • Why we love real estate [34:39]
  • David Greene’s upcoming books for real estate agents [35:28]

Related Links and Resources:

Thanks for Rocking Out

Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or Stitcher! Reviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet me, Facebook me and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!

Source: hibandigital.com

912: Former Keller Williams CEO Chris Heller on How AI Will Change Real Estate

The real estate industry is constantly changing. And now, with COVID-19 impacting consumer behavior, these changes are happening faster than ever before. On today’s podcast with former Keller Williams CEO Chris Heller, we talk about what today’s home buyers want and how artificial intelligence is transforming the home-buying process. Listen and learn what Chris and OJO Labs are doing to change the industry, the role agents will play in tomorrow’s high-tech real estate transactions, and more.

Chris Heller2

Listen to today’s show and learn:

  • Chris’ real estate team [2:38]
  • Real estate opportunities after COVID-19 [10:51]
  • Chris’ transition from Keller Williams to OJO Labs [14:11]
  • What OJO offers consumers [17:55]
  • How OJO helps consumers close real estate deals [23:59]
  • OJO’s plans for working with real estate agents [26:24]
  • Chris’ predictions on how real estate will change [27:31]
  • Chris’ final words for agents [31:54]
  • How to break through your goals.
  • Plus so much more.

Chris Heller

As Chief Real Estate Officer of OJO Labs, Chris is shaping partner strategies, creating a cohesive structure between real estate professionals and OJO, and accelerating adoption in the industry. Chris Heller brings deep industry and leadership expertise having held influential positions for more than 3 decades.

Formerly the CEO of Keller Williams, Chris Heller earned his real estate license when he was 20 years old and went on to build one of the most successful real estate teams in the United States. From his selection as Rookie of the Year in 1989 to being the top-producing agent in San Diego County and the #1 Keller Williams associate in all of North America, Heller has earned the respect of colleagues and clients for the results he delivers. Under Heller’s leadership, the Chris Heller Real Estate Team has sold more than 100 homes a year for almost three decades.

Named President of KW Worldwide in 2010, Heller launched the company’s first regions outside of North America, leading Keller Williams to record productivity and profitability markers. His vision and leadership helped grow the Company into the most dominant worldwide real estate franchise in history. In 2015 Heller was named CEO of KWRI, where is led the transformation into the technology company KW is today as well as record growth and profitability.

Heller joined mellohome as Chief Executive Officer in February 2018. Known to be a charismatic, visionary leader, with an extraordinary ability to build innovative, high performing teams, Heller oversees cross-functional groups tasked with creating simpler and smarter home buying, financing and improvement experiences for the American consumer. Under Heller’s leadership, mellohome has flourished, quickly doubling its forecasted growth and driving significant change within the experiential and product landscape for the homeownership industry at large.

Related Links and Resources:

Thanks for Rocking Out

Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or Stitcher! Reviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet me, Facebook me and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!

Source: hibandigital.com

What Happens if You Lie on Your Taxes?

November 21, 2019 &• 5 min read by Kat Tretina Comments 0 Comments

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NOTE: Due to the COVID-19 coronavirus pandemic, the IRS has extended the federal tax filing and payment deadline to July 15, 2020. The recent relief package passed by Congress may have additional tax implications. Please contact a tax adviser for information you may need to complete your taxes this year. Learn more.

According to the IRS, the average tax refund in 2018 was $3,103. When you hear that number and then do your own taxes, you expect your refund to be close to that amount. If it’s not–or worse, you owe money–it can be tempting to fudge the numbers to increase your refund. However, misrepresenting yourself on your return is tax fraud, and it has grave consequences.

Consequences of lying on your taxes can include:

  • Being audited
  • Fines and penalties up to hundreds of thousands of dollars
  • Jail time

Learn more about the penalties below and how to avoid them.

Will I Get Caught if I Lie on My Taxes?

The IRS gets all of the W-2s and 1099s that you receive, so it knows if you don’t report all of your income. Even if the income you’re trying to hide came in the form of cash payments, your financial activity can send up a red flag with the IRS that might trigger an audit.

What Is an IRS audit?

An IRS audit is an extensive review of your taxes and financial records to ensure you reported everything accurately. Though most people have a less than 1% chance of being audited, it’s not worth the risk.

Undergoing an audit is a time-intensive and costly process that involves providing years of documentation and even in-person interviews. If the IRS audits you, you can hire a professional to represent you and your interests.

While the IRS may have only flagged one return for audit, it can review any return from the past six years. If it finds more issues, it can add penalties and fines for every year with problems. If you made tax mistakes for the past several years, you could end up owing thousands for taxes you misrepresented.

Can You Go to Jail for an IRS Audit?

While being audited in itself doesn’t mean you did anything wrong, if you’re found guilty of tax evasion or fraud, that’s a different story. The outcome of an audit is a determining factor in whether or not you will be charged with an offense that carries jail time.

What Is the Penalty for an Incorrect Tax Return?

If the IRS finds errors on your return and audits you, the penalties and fines assessed can be steep.

According to Joshua Zimmelman, president of Westwood Tax and Consulting, lying on your taxes to reduce your tax bill or boost your refund may end up costing you more in the long run.

“If you don’t pay your tax liability by the due date, the IRS will charge you a late payment penalty. Even if you file on time, you may still be charged a late payment penalty if you under-report your income and the IRS find out,” Zimmelman said.

In addition to that penalty, the IRS can also charge you interest on the underpayment. “If you’re found guilty of tax evasion or tax fraud, you might end up having to pay serious fines,” said Zimmelman.

While tax evasion or tax fraud is normally imagined as something that affects high earners and big executives, even those with lower incomes need to be careful. When describing the penalties for tax fraud, the IRS does not differentiate between income amounts or how much you underpaid your taxes. If you falsify any information on a return, it can fine you up to $250,000.

Can the IRS Put a Person in Jail?

In addition to owing thousands of dollars in penalties, fees and interest, you may also face criminal charges that result in jail time. While the IRS itself cannot jail offenders, the courts can.

Criminal investigations and charges start when an IRS auditor detects possible fraud during an audit of your returns. Courts convict approximately 3,000 people every year of tax fraud, signaling how serious the IRS takes lying on your taxes.

How Long Is the Jail Sentence for Lying on a Tax Return?

The length of the sentence for lying on a tax return depends largely upon the specific details of your situation. These details determine the exact charge against you. That determines the penalties you may face.

The odds of the IRS charging you for fraud is relatively small. Even if you are investigated, the chances of you facing a criminal charge are pretty slim. However, with the potential consequences being as severe as they are, lying on a tax return is not worth the risk just to get a little extra money in your refund.

Are There Other Ramifications of Lying on Your Taxes?

In addition to massive fines, penalties and potential jail time, lying on your taxes to reduce your income can have other negative ramifications. For example, it can impact your ability to secure lines of credit.

“If you under-report your income, it might hurt you when you try to buy a house or apply for a personal loan,” said Zimmelman. “You might not get it if it looks like you cannot afford to pay it back, so lying on your taxes may hurt in that respect.”

When mortgage companies and banks review your application, they request copies of your tax returns to check your total income. If you lied about your income to lower your tax liability, your full income won’t be on the return. That means you may be denied for the loan you need, hurting your financial future.

Moreover, failing to file a return at all can completely tank your credit report. So, not only do lenders not have an accurate picture of your income, they see a less than stellar credit report as well.

How Can You Get More on Your Tax Return Legally?

Nobody likes owing money to the IRS at the end of the year or getting a miserly refund. However, tax fraud is a serious crime. Glossing over your income, boosting your deductions or any other form of “fudging numbers” is lying on your tax return, and that’s tax fraud.

That doesn’t mean you’re stuck with owing or receiving less than you desire. There are a number of legal ways to get a bigger tax refund.

Even if none of those avenues are open to you, it’s still better to tell the truth. Saving yourself a little money at filing time can end up costing you thousands of dollars. It may even land you in jail.

Save yourself the headache and report your information accurately and on time. And, make sure you know what you need to do to avoid common mistakes made on taxes.

Sign up now.

Source: credit.com