Zoom the New Innovative Way to Sell Real Estate

In recent years, technology has revolutionized almost all aspects of our lives. Technological advances have had huge impacts on the education, automotive, and health sectors. However, the real estate business has not been left behind. Sellers are now embracing new technologies such as using live video calls to giving tours of their properties. In the post lockdown, tech innovators have busted their butts to develop platforms that change how people buy and sell their products. 

One of these platforms that have recently taken over the real estate sector is zoom. Over 300 million people have used zoom for communication. During this covid-19 era, sellers can communicate with their realtors through teleconferencing on the Zoom videoconferencing technology. Realtors can schedule live streams to showcase listed properties.

Zoom For Real Estate

Just like any other technology, the more you use Zoom, the more familiar you get with it. The application contains many features that real estate professionals can manipulate to engage clients effectively. However, not all features are accessible on the free version. If you want the ultimate experience, you’ll need to purchase the Pro edition at $14.99 

With the Pro edition, a real estate agent can host up to 100 participants, nine hosts, and, most importantly, host long meetings. A meeting can go to 24 hours, to be precise, instead of the free version with forty minutes limitation for a group meeting.

How Real Estate Agents Can Use Zoom To Sell Property

As a realtor trying to adapt to this newly discovered go-to tool for communication may be challenging to navigate it to maximize property sales. Here’s a guide to help you understand what features you can exploit to make successful property sales.

Stream From Zoom To YouTube Or Facebook Live

Before you need such powerful features offered by zoom, you may not notice their existence. Zoom offers a feature that allows broadcasting a meeting live via YouTube, Facebook Live or workplace by Facebook. To activate this zoom gem, you’ll need to navigate to settings (zoom.us/account/settings). There’s an option named “allow live stream meetings,” where you can switch on the feature in the “advance” button.

As a real estate agent, you can host a webinar and stream live on YouTube and Facebook simultaneously to share information and host tours and reach a bigger audience. The key to this is learning a few tricks: sign up with a link provided, then connect your Facebook, then your YouTube page, and finally, turning on the destination for youtube and Facebook. All these steps are available on the “allow live stream meetings”‘ button. Stopping one of the destinations will stop live streaming on the specific destination.

Record the Zoom Meeting Automatically

For this fantastic feature, you’ll need to purchase a zoom Pro account. You can record your zoom webinar, and all participants notified. This is an alternative to streaming your meeting on Facebook and youtube live, especially if you intend to target local buyers and real estate experts.

What’s more, you can prevent other participants from recording the session: this way, you can be in control of who can access the video, quality, and its manipulation. You can control the final features through video editing. For example, you can add timestamps to help navigate users to the relevant parts of the video.

When you record your zoom meeting, it is saved on your computer in an m4a format for the audio and mp4 format for video. The audio format can be manipulated into a podcast or into a version you can use as audio clips to promote the recorded webinar on social media.

If you subscribe to a business or a higher account for your Real estate business, you can use a useful feature for remote meetings to help brokers. This great feature allows zoom to transcribe recorded meetings automatically.

Virtual Backgrounds

Virtual reality is one of the most significant breakthroughs in the tech industry. Through the use of advanced technology, you can simulate vision to eliminate interactions with the real world. Zoom manipulates this exciting technology to offer a feature that allows users to add a virtual background during a webinar. As a real estate agent, this can help eliminate distractions and increase concentration on the meeting rather than happenings in the real background.

With this exquisite feature, you can showcase your listings to your audience and improve your sales eventually. This virtual background aspect is accessible during a zoom meeting under “preferences.”

🚀 All the Top New Features in Zoom – YouTube

Zoom the Future of Real Estate

With the covid-19 pandemic outbreak in 2020 and governments imposing lockdowns, real estate agents need to embrace new methods of selling properties. One way that has proven effective is using video conferencing tools to reach out to potential buyers and sellers who require realtors’ services. Zoom is one of the best platforms to help guide buyers through countless properties virtually in place of open houses with its numerous prominent features. Thanks to zoom, the real estate sector will not suffer the sharp economic pains cause by covid-19.

Image by antonbe from Pixabay 

Source: realtybiznews.com

570: Negotiate Insane Real Estate Deals Like Millionaire Mogul Anthony Lolli

Good negotiation skills often make the difference between a great real estate deal and no deal at all. Millionaire mogul Anthony Lolli joins us today to discuss the negotiation tactics that helped him build the hugely successful Rapid Realty brokerage and made him a millionaire by the age of 23. Anthony offers his advice on negotiating different types of real estate deals, including property sales and property purchases. Learn the negotiation skills that make million-dollar deals happen on this Real Estate Rockstars!

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Tips for a Selling a Tenant-Occupied Property

It’s certainly your house to sell. But tenant-occupied investment houses present unique challenges when landlords are ready to sell. You have two primary concerns that need to be dealt with. 1. The tenant has specific rights that you must comply with. Not complying can cause bitterness from the tenant and very possibly fines and/or fees if you violate their rights. 2. This second one is an offshoot from the first. Creating a hostile relationship with your tenants can only make the selling process more difficult. It’s often wise to go above and beyond your legal requirements.

Understand Your Circumstances and Options

Before you do anything beyond a little market research about the property value and sell-ability, you need to understand your options regarding the tenants. This begins by understanding your lease with the tenant. At most locations, a buyer will have to comply with the existing lease. This is a situation when you must understand your state and local regulations.

Here are common situations and options that you have.

Month-to-month lease. This is often the easiest to deal with. Your strongest sales position is when your house appeals to both buyers intending to occupy the house themselves and other investors wanting to place their own tenants (perhaps wanting to make a significant rent increase or do a rehab). On month-to-month, all you usually do is give the current tenants notice that they need to vacate. Be sure to follow your local lease regulations. You’ll likely need to give them 30 to 60 days’ notice. You need to financially prepare to go without rent income for several months while you market the property.

The lease is coming due shortly. You might want to simply wait out the lease before marketing the property. This works in your favor when the end of the lease coincides with the notice you give to vacate. You can also market to other investors during this time. Possibly those wanting a turnkey rental. However, most turnkey rentals have a long term tenant in place.

Offer to sell to the tenant. This serves two purposes. This could be your easiest solution if they qualify. If you’re looking for a passive income stream, you might offer seller financing. You probably already know a fair amount about your tenants that will make your seller financing decision easier. Otherwise, they’ll need to qualify for a mortgage. If you go with this option, you’ll want their preapproval in place quickly. Another possibility is a lease with an option to purchase if the tenants need a little more time to qualify. At a minimum, offering to sell to the tenants builds goodwill by giving them first consideration.

Market the property as a turn-key investment property. This can be your best option when a long-term lease is in place. However, this reduces your market size because owner-occupying buyers won’t be interested. Still, this is worth investigating with your local investment club, real estate agents, and property management companies. Another option with a long term lease is offering a financial incentive to rewrite and shorten the existing lease.

Undesirable or uncooperative tenant. This is your most unfavorable circumstance. These are tenants demanding strict adherence for the right of others to enter the property (such as 24 hours’ notice), or won’t keep a tidy house, or they are so disruptive that it’s the reason you want out of the landlord business, etc. Still, you have several options. If it’s bad enough, you may be able to break the lease for violations to force them to vacate. But be careful you stay within your landlord rights. If you unreasonably break the lease, you could face legal and financial consequences.

If it is only a matter of keeping the house clean enough to show, a financial incentive can work (or hire a cleaning service). This could be a small rent discount while the house is being shown or a larger bonus when the house sells. Be clear about what you expect in return for the financial incentive. At the least, you want the beds made and the dishes done before going to work and the house kept picked up. You might do a walk through to point out specific expectations. You probably also want them to leave the house for an hour whenever it is being shown (especially if they are unhappy about the sale). Reasonable advance notice will need to be arranged. Also, figure out a solution if they have pets or a unique situation.

Help tenants find another place. This can be the solution for several circumstances. This works if you don’t want to wait out the lease. Or possibly an incentive if you want them to move on short notice (less than 30 to 60 days). Or for problem tenants. If you have another vacant property, you could offer to move them into it by covering moving costs, transferring the deposit, and other appropriate incentives. You could also research comparable rents in the area. And then offer to cover moving costs and pay any difference in the rent cost for the remainder of the lease. To sweeten the incentive, you might also want to offer to pay the security deposit and first month’s rent.

Always understand and comply with your local laws and regulations when selling a tenant-occupied property.

Please share your creative solutions for selling a tenant-occupied house.

Please comment with your thoughts, experiences, and tips for selling tenant-occupied property. Also, our weekly Ask Brian column welcomes questions from readers of all experience levels with residential real estate. Please email your questions, inquiries, or article ideas to askbrian@realtybiznews.com.

Author bio: Brian Kline has been investing in real estate for more than 35 years and writing about real estate investing for 12 years. He also draws upon 30 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, near a national and the Pacific Ocean.

Source: realtybiznews.com