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Apache is functioning normally

July 19, 2023 by Brett Tams

To succeed in marketing your real estate business, you must keep up with the latest trends. In order to stay competitive, it’s essential that your marketing effort abreast of the latest creative and technology trends, as well as projecting your brand humanistically. The 2019 trends below should help your marketing team excel, and hopefully improve your company’s bottom line.

A bus stop real estate billboard 3D rendering

Key Content – The Constant Variable

As you’re already aware, marketing success in the digital age is not just about branding. To be competitive companies need to find creative ways to build trust as well as authority in the market. Developing actionable and compelling content has never been more important. And remember, being “local” is how you engage your buyer and seller community. Here are a few ideas to help get started:

  • Crete informative basic content on home buying and selling guides.
  • Write blog posts or guides that inform about individual communities within your market
  • Create content about local schools, transportation, and any value proposition of a community.
  • Create financing guides to help potential buyers through the process
  • Try profiling local lenders and other key businesses to foster this network.

Process Automation

The hottest trend in real estate marketing this year is automating the marketing process. Efficient marketing is about streamlining these days, and more and more agencies have begun integrating tools and practices such as:

  • Driving potential clients farther down the marketing funnel via email drip campaigns tailored to subscriber preferences
  • Integrating automated text messaging campaigns that engage and garner leads
  • Deploying chatbots on digital properties and platforms to engage and to foster the communicative matrix – support face of digital business
  • Deploying dynamic budgeting AI prediction algorithms for ad campaigns
  • Using tools like Bitrix24 CRM to organize and track interaction with potential or existing clients, partners, and agents.

Reciprocal Social Trust

Social media has always been about reciprocity, but so few businesses really understand the principal. By showing your community you care, by being human, and creating an atmosphere of trust, your business can gain strategic advantage. Given the hard marketing going on in the digital sphere these days, establishing a real social connection has never been more important. Here are some tips to creating authentic trust in 2019:

  • Use the best available photos and video to show your listings – your community will appreciate the aesthetic gift
  • Never over-sell, trust cannot be built on a lie or exageration
  • Try showing potential client the processes through Facebook and Instagram. You can show how a kitchen is renovated, or how to install a security system, etc.
  • Always position your company as the “gurus” of all things real estate related. Only make sure you know what you are talking about first.
  • Assist buyers and sellers with authoritative help, links to services, and etc.

Video is a Must

Deploying video may be the most important real estate marketing trend of 2019. In the past this form of media marketing was optional, but not anymore. Today, the most successful real estate marketing operations integrate video into every facet of their marketing campaigns. Here are some examples:

  • Creating Instagram stories that are abbreviated tours to market properties
  • Digital home tours that include 360 videos of the entire property.
  • Using Facebook videos and “going live” to educate your community
  • Holding weekly Facebook live events in order to answer questions about the industry
  • Create videos that reveal a lifestyle – buyers need to envision their new living experience

Mobile Masters

Mastering the use of video in your marketing scheme is vital, but taking advantage of mobile may be even more important. Consider creating a marketing strategy that starts with mobile, instead of leveraging it as an add-on. If you’re not convinced mobile is the priority, consider the fact that almost all  Facebook users are on mobile now (94%). 100% of Snapchat users and basically all Instagram people operate from their smartphones and tablets. Even LinkedIn, the most conservative of social networks, is accessed on mobile by over half its users. Some key tips for creating stunning mobile campaigns include:

  • Ensuring all images, videos, and other graphics look stunning on mobile
  • Optimize your emails for mobile
  • Make all your Facebook headlines fit the space without being abbreviated
  • Create big “call” buttons so potential clients cannot miss the call to action
  • Create mobile friendly and responsive landing pages
  • Optimize all texts for mobile so your message is read and understood

Phil Butler is a former engineer, contractor, and telecommunications professional who is editor of several influential online media outlets including part owner of Pamil Visions with wife Mihaela. Phil began his digital ramblings via several of the world’s most noted tech blogs, at the advent of blogging as a form of journalistic license. Phil is currently top interviewer, and journalist at Realty Biz News.

Latest posts by Phil Butler (see all)

Source: realtybiznews.com

Posted in: Paying Off Debts Tagged: 2019 marketing, 2019 tips, 3D, 3d rendering, About, ad, age, agents, AI, All, Appreciate, automation, basic, best, big, Blog, Blogging, branding, Budgeting, build, Built, business, buyer, buyers, Buying, buying and selling, Campaigns, communities, companies, company, CRM, Digital, driving, efficient, estate, events, existing, experience, facebook, Featured News, Financial Wize, FinancialWize, financing, first, friendly, funnel, get started, Guides, Gurus, home, home buying, Home Tours, How To, ideas, in, Instagram, install, kitchen, lenders, Lifestyle, LinkedIn, Links, Listings, Live, Living, Local, Make, market, Marketing, marketing strategies, Marketing Tips, marketing trends, Media, mobile, More, new, News, Operations, or, organize, Other, photos, potential, principal, property, questions, read, Real Estate, Real Estate Marketing, real estate marketing technology, real estate marketing tips, reveal, schools, security, Sell, seller, sellers, selling, social, Social Media, space, stories, Tech, Technology, tips, tools, Transportation, trend, trends, trust, US Real Estate, value, variable, Video, will

Apache is functioning normally

July 17, 2023 by Brett Tams

Do you want to tour a Houston apartment without leaving your couch? Got your eyes on an apartment in Baltimore, but don’t want to deal with the traffic?

A virtual apartment tour is the perfect way to check out a property before you commit to anything. They’re great for potential tenants who live outside the area or would rather tour from the comfort of home.

The up-and-coming virtual tour is a convenient and safe time-saver for renters, leasing agents, and property managers across the country. Here’s how to get the most out of your private walkthrough.

What is a virtual apartment tour?

During a virtual apartment tour, you’ll use your smartphone, computer, or tablet to tour an apartment unit. A leasing agent, property manager, or landlord usually serves as your tour guide during a live tour.

“Virtual tours create immersive experiences that effectively communicate the apartment’s potential to renters and help them make informed decisions,” says Gabriel Esteban of Plus Render.

Virtual tours allow renters to “walk through” the space and look at the unit and overall apartment complex. Some tours allow you to speak with someone on the property and ask questions along the way.

There are three main types of virtual apartment tours:

  1.     Live video call tour: A live tour is the most hands-on option. An on-site representative will walk around the unit to show you the space and answer your questions in real time.
  2.     Recorded video tour: A recorded tour shows the apartment from the first-person point of view, but it isn’t in real time. The person recording the video has complete control over the pace of the tour and what is (and isn’t) shown.
  3.     3D virtual apartment tour: A 360° camera and specialized software create a premade 3D rendering of the apartment. Renters “navigate” through the unit by clicking around in different parts of the unit, similar to the 3D home tour many people use when they consider buying a house on Redfin.

Any virtual tour can provide a handy way to view an apartment without being there in person. However, many people find live tours the most helpful since they can ask live questions and make requests on the spot. Here’s how to prepare ahead of time:

6 things to look for during a live virtual apartment tour

A live tour gives you the power to ask questions on the spot. Researching the apartment and complex beforehand gives you a leg up during the tour.

1. Floor plan and layout

The floor plan could determine how well the space functions for your needs and how comfortable you’ll feel living inside. Do a little homework ahead of time to understand how the space is laid out before you see it virtually. If you have to focus too much on the layout during the tour, you could miss other details like worn fixtures or poor lighting. If you have any questions or concerns, write them down and look (or ask) for answers during the tour.

“Embrace an immersive perspective,” says Alex Narvaez of Superior Property Management. “Tenants should ask about the morning sun’s trajectory, whether the kitchen is spacious enough for their gourmet cooking sessions, or if the balcony can accommodate their favorite hammock. It’s vital to understand amenities, parking policies, and rent payment logistics. Unleash your lifestyle onto the apartment to ensure it suits you, not just on paper, but in practice. Truly “living” the space through a virtual lens is paramount.”

Jaime Sanford from Prime Property Group adds, “When embarking on virtual apartment tours, it’s crucial to gather vital information to make an informed decision. Start by finding out about the apartment’s layout, dimensions, and storage options to assess if it suits your needs and belongings.”

2. Spaciousness of rooms and total size of the unit

Knowing the layout, you can ask your virtual tour guide questions that help determine the furniture placement if the unit isn’t a furnished apartment. Use the tour to decide whether certain areas might feel cramped. This could help you determine if you want to pursue this unit or look into a bigger one or a different complex altogether.

“Be sure to ask for a floor plan or blueprint or at least room dimensions after you conduct your virtual tour,” says Nate Morris of Laker Real Estate. Also, ask the person giving the tour for the ceiling height, which is normally not included in standard blueprints. When you’re doing a virtual showing, the camera can tend to make spaces feel bigger than they really are. You’ll want to make sure you understand the actual square footage of the space and the measurements of things such as wall space in relation to things such as windows and doors. This allows you to better plan for furniture layouts and interior decorations.”

3. Storage options

It always helps to know how much space you’ll have for storage, especially if you have a lot of stuff. Ask your tour guide to open cabinets and closets to see whether they’re big enough for your clothes and other belongings. If you like the unit but storage is lacking, you might consider buying storage furniture ahead of time to bump up your storage space. For example, opting for a storage ottoman instead of a traditional ottoman adds precious cubic feet of storage space to your home.

4. Natural lighting and views

A camera doesn’t always display light accurately, so schedule your virtual tour during a time of day with ample natural light. Ask your virtual tour guide to stand in the middle of each room and pause in each direction to see how light fills the space. Spend more time in the main living areas and rooms with outdoor views. Ask the guide to place the camera next to the window to preview your view from each room.

5. Functionality and signs of wear and tear

If you were there in person, you’d probably open cabinets, look closely at finishes, explore appliances for wear and tear, and get a general feel for the apartment’s cleanliness.

Ask your tour guide to slow down while they show the kitchen or kitchenette to get an up-close look at cabinets, countertops, light fixtures, and appliances. Do the same for the flooring, ceiling, and walls.

Ask your tour guide to test water pressure in the kitchen and bathroom, then turn appliances on and off to verify that they function. Look closely at windows, doors, and locks to ensure they’re in good working order. Keep a watchful eye out for any signs of moisture or water damage, which can lead to harmful mold in the apartment.

6. Outside condition and curb appeal

Take your time in the entry area and lobby, noting the number of people coming and going. Note the condition of each area. Look at the staircases and elevators and see what kind of shape they’re in. How well property management maintains the interior and exterior can tell you a lot about how the complex is maintained overall.

10 questions to ask during your virtual apartment tour

1. Which changes can I make to the apartment?

Adding personal touches to a new apartment truly turns it into your space, but not all changes will be allowed. Find out which types of changes they’ll allow, and whether you’ll need to reverse your changes when you move out. For example, if you can’t paint or put up shelves, you’ll need a backup plan for decor.

2. Which amenities does my lease include?

Utilities may or may not be included in your lease. If tenants are responsible, find out about typical monthly utility costs to help determine how much you’ll need to budget. If the landlord does pay for the utilities, are cable or internet included? Apartment amenities might also include fitness centers, pools, on-location laundry, and community rooms.

3. Where will I park?

Find out how on-site parking is handled, whether in an open lot, a covered parking spot, or a garage. Ask about any costs involved and how spaces are situated, including potential inconveniences like tandem parking. A unit with assigned spots is highly regarded since it means you’ll never have a problem finding a place to park.

4. What’s the guest policy?

Knowing the building’s guest policy can save you a lot of trouble, especially if you plan to host parties or have groups of people over for dinner. Ask about any limits to the number of guests, including how long they can stay. That way, you’ll stay in your property manager’s good graces.

5. What’s the pet policy?

If you want to bring a pet into your apartment, find out if the building allows them. Ask about any size and breed restrictions. Some facilities charge tenants a pet deposit and an additional monthly fee and may even require your pet’s vaccination records. A landlord has the power to turn down specific breeds if their insurance policy prohibits them.

6. Are there any plans to update the building?

Construction is messy, noisy, and generally inconvenient. If there are plans to renovate, you’ll want to know how long the project will take ahead of time. Completed renovations will reward you with an up-to-date living environment or new amenities if you can live with the inconvenience during construction.

7. How do I pay my rent?

You want to be able to pay your rent quickly and easily. Ask if the property manager accepts bank transfers or provides an online payment portal. Some landlords and property managers still require a physical check.

If you plan to start your lease in the middle of a pay period, ask if they prorate the rent. If so, you’ll only pay for the portion of the month you’re living in the unit.

8. How are emergency repairs handled?

Ask your tour guide if there’s an emergency repair number to call and how quickly you can expect a response. Ask for information about how to submit apartment maintenance requests for non-emergency repairs.

9. Which security features does the complex have?

Feeling safe and secure is an important part of any rental home. Ask whether there’s a door or gate buzzer for access and if a security guard monitors the area. Is there a fire escape on your floor? What’s the nearest exit in case of an emergency?

10. Which shops and services are nearby?

Learn what’s in the neighborhood. Ask your guide about any notable shops, services, and restaurants within short walking or driving distance. It never hurts to come prepared with some research of your own too. Get a head start by skimming any online resources geared toward that area, like this Atlanta city guide, for example.

4 tips for 3D apartment tours

1. Know how a 3D tour works

A 3D virtual tour offers 24/7 access to images of the apartment unit, with interactive views from every angle inside the apartment. A 3D tour allows potential tenants to change views while viewing each room. They can then decide whether or not to schedule an in-person walkthrough.

2. Understand how to navigate inside a 3D tour

A 3D virtual tour will feature one or more of these views:

  1.     Inside view: This view lets you virtually walk through any room in the unit and zoom in wherever you want. It helps you get an idea of what you’ll see walking through the actual apartment.
  2.     Dollhouse view: This is an outside perspective like you’re looking at a doll house. You’ll see the whole room and rotate around to view it from different angles.
  3.     Floor plan view: This shows you the room layout, just like an architectural drawing or blueprint. It’s usually a bird’s eye view looking down.
  4.     Measurement view: This displays measurements for wall lengths and ceiling heights for each room and the unit overall. It provides the specific size and layout for the kitchen, bathroom, living area, bedroom, and all other rooms in the unit.

3. Verify that all the appliances work

Another key component to verify during a virtual tour is whether all the appliances are in working order. This can be difficult to verify virtually if you don’t specifically ask. “Ask for a video of all the working appliances in the property to ensure that everything is fully functional,” says Lena Stevens of Dwellsy. “This should include faucets, lights, fans, garbage disposals, and more. The same applies to water pressure – ask for a video showing the shower running so you know that you’re going to get the shower you want.”

4. Know when a 3D tour is most useful

A 3D virtual tour is best served before you schedule a live virtual tour or in-person walkthrough. After you explore the apartment on your own time, you can decide if you want to take the time to get a more in-depth look.

Why should you tour an apartment virtually? 

A virtual apartment tour can help you pre-qualify an apartment before visiting in person. They’re a convenient, time-saving way to eliminate the properties you don’t like before you invest more time into your search. If a virtual tour checks all your boxes, you can check it out in person, address any concerns, and fill out an application.

Virtual tour tips if you’re renting out an apartment

Virtual tours are great for renters, but they can be a great tool for landlords. Here are a couple of things to consider if you’re a landlord planning on offering virtual tours.

Virtual tours can benefit landlords as well as tenants

“While most tenants would still prefer to see the rental unit in person before signing a lease, incorporating a virtual apartment tour offers some benefits to both landlords and tenants,” says  Meng Chen, founder of PortfolioBay. “For landlords, sharing a pre-recorded tour video with multiple prospects can reduce the number of physical showings required.”

Keep security in mind

“Virtual apartment tours provide a convenient and flexible method for potential tenants to explore properties at their own pace, it also opens the door for on-demand touring while potential tenants drive past your property,”  says Roel van de Ven of Keyrenter Property Management Miami West. “To safeguard against scams, it is crucial to prioritize safety. Always request identification before sharing the lockbox code, and regularly change the code to prevent unauthorized access. Moreover, in today’s digitally driven society, renters often prefer receiving information about rent payments, parking policies, and amenities digitally, allowing them to review the details at their convenience.”

Source: redfin.com

Posted in: Market News, Paying Off Debts, Renting Tagged: 2, 3D, 3d rendering, About, actual, agent, agents, All, Amenities, apartment, apartment amenities, apartment tour, apartment tours, appliances, ask, atlanta, baltimore, Bank, bathroom, bedroom, before, Benefits, best, big, blueprint, Budget, building, Buying, Buying a house, cabinets, Cable, city, closets, Clothes, construction, Convenience, cooking, couch, country, couple, curb appeal, decision, decisions, Decor, deposit, display, doors, driving, Dwellsy, Emergency, entry, environment, estate, Featured Post, Features, Financial Wize, FinancialWize, fire, first, fitness, floor, flooring, furniture, garage, General, Giving, good, great, guest, guests, guide, helpful, home, home buying, home tour, house, houston, How To, in, Insurance, internet, Invest, kitchen, landlord, landlords, laundry, layout, Learn, lease, leasing, Lifestyle, light fixtures, lighting, lights, Live, Living, locks, Main, maintenance, Make, messy, Miami, mold, More, Move, natural, needs, neighborhood, new, new apartment, offers, or, Other, outdoor, PACE, paint, paper, park, parties, payments, Personal, Pet, pet deposit, place, plan, Planning, plans, policies, poor, potential, pressure, project, property, property management, property managers, questions, Real Estate, real estate tips, Redfin, Redfin.com, renovate, renovations, Rent, rent payment, rent payments, rental, renters, renting, Renting a Home, renting out, repair, Repairs, Research, restaurants, Reverse, Review, reward, room, running, safe, safety, save, saver, Saving, scams, search, security, selling, short, shower, showings, society, Software, space, square, square footage, storage, The Neighborhood, time, tips, tour, traditional, update, utilities, utility costs, Video, video tour, virtual, virtual apartment tours, virtual showing, virtual tours, walking, wall, water damage, will, windows, work, working, Zoom

Matterport: Will It Be This Year’s Biggest PropTech IPO?

April 7, 2023 by Brett Tams

An innovative PropTech company that creates 3D spatial mapping tools, Matterport will now go public through a merger with Gores Holdings VI – GHVI (NASDAQ)

The post Matterport: Will It Be This Year’s Biggest PropTech IPO? appeared first on RealtyBizNews: Real Estate Marketing & Beyond.

Posted in: Paying Off Debts Tagged: 2021, 3D, 3d rendering, 3D virtual assistant, agents, AI, airbnb, All, app, Appraisals, art, art gallery, author, big, Blogging, Built, Built World, buyers, company, Cortex AI, covid, COVID-19, COVID-19 pandemic, Covid-9, curve, data, digital twins, environment, estate, existing, Featured News, Financial Wize, FinancialWize, gallery, Gores Holdings VI, growth, home, home tour, ideas, industry, Insurance, Integration, interest, internet, Invest, Investing, iOS, IoT, iPhone, IPO, IPOs, leadership, market, Marketing, matterport, Media, Millionaire, model, More, MTTR, new, News, offer, or, Other, pandemic, photos, property, property management, Proptech, Real Estate, real estate industry, Real Estate Marketing, real estate technology, Realtors, renters, returns, Revenue, right, simple, smart, social, Social Media, Software, space, startup, stock, Tech, Technology, time, title, tools, tour, trend, trends, virtual, virtual reality, virtual tours, will, Zillow

Are Double Decker Airplane Seats The Future?

February 15, 2023 by Brett Tams

Designs for double decker airplane seats have been around since at least the 1940s. Could a recently unveiled model finally be the one that takes off?

Posted in: Moving Guide, Travel Tagged: 2, 2021, 2022, 2023, 3D, 3d rendering, air, air travel, All, Applications, assets, beds, before, best travel, Blog, build, business, cabin, chance, company, cost, Credit, credit card, credit cards, currency, data, deck, design, display, double, Economy, experts, Financial Wize, FinancialWize, flight, flights, future, great, history, hold, hot, How To, impact, layout, low, LOWER, making, miles, model, More, nerdwallet, new, offer, offers, oldest, one day, Other, packing, Personal, place, Popular, premium, pretty, protect, protection, ready, Research, rewards, safe, science, seating, shortage, sleep, space, spirit, spirit airlines, summer, texas, time, tour, Travel, Travel Credit Cards, Vacations & Trip Planning, waves, will, work

Significance of 3D Rendering Services for the Real Estate Industry

January 26, 2023 by Brett Tams

Over the past few years, the real estate industry has undergone tremendous transformations. This has led tenants and buyers to expect more from builders and agents. Also, we can’t overlook the fierce competition in the market where companies are putting their best foot forward to…

The post Significance of 3D Rendering Services for the Real Estate Industry appeared first on GeekEstate Blog.

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