Retirement at 65 has been a longstanding norm for U.S. workers, but older investors believe that not only is such an outcome unfeasible, but they’re likely to face more challenging retirements than their parents or grandparents.
This is according to recently released survey results from Nationwide, with a respondent pool that included 518 financial advisers and professionals, as well as 2,346 investors ages 18 and older with investable assets of $10,000 or more. The survey follows other ongoing research into the baby boomer generation as it approaches “Peak 65.”
The investors included a subset of 391 “pre-retirees“ between the ages of 55 and 65 who are not retired, along with subsets of 346 single women and 726 married women, Nationwide explained of its methodology.
Seven in 10 of the pre-retiree investors said that the norm of retirement at age 65 “doesn’t apply to them,” while 67% of this cohort also believe that their own retirement challenges will outweigh those of preceding generations.
Stress is changing the perceptions of retired life, especially for those who are closest to retirement, the results suggest.
“Four in 10 (41%) pre-retirees said they would continue working in retirement to supplement their income out of necessity, and more than a quarter (27%) plan to live frugally to fund their retirement goals,” the results explained. “What’s more, pre-retirees say their plans to retire have changed over the last 12 months, with 22% expecting to retire later than planned.”
Eric Henderson, president of Nationwide Annuity, said that previous generations who observed a “smooth transition” into retired life do not appear to be translating to the current generation making the same move.
“Today’s investors are having a tougher time picturing that for themselves as they grapple with inflation and concerns about running out of money in retirement,” Henderson said in a statement.
The result is that more pre-retirees are changing their spending habits and aiming to live more inexpensively. Forty-two percent of the surveyed pre-retiree cohort agreed with the idea that managing day-to-day expenses has grown more challenging due to rising costs of living, while 27% attributed inflation as the key reason they are saving less for retirement today.
Fifty-seven percent of respondents said that inflation “poses the most immediate challenge to their retirement portfolio over the next 12 months,” while 41% said they were avoiding unnecessary expenses like vacations and leisure shopping.
Confidence in the U.S. Social Security program has also fallen, the survey found.
“Lack of confidence in the viability of Social Security upon retirement (38%) is a significant factor influencing pre-retirees to rethink or redefine their retirement planning strategies,” the results explained. “Over two-fifths (43%) are not counting on Social Security benefits as much as previously expected, and more than a quarter (27%) expect to receive less in benefits than previously anticipated.”
The survey was conducted by The Harris Poll on behalf of Nationwide in January 2024.
The information provided on this website does not, and is not intended to, act as legal, financial or credit advice. See Lexington Law’s editorial disclosure for more information.
American spending habits fluctuate by generation. In 2023, Gen Z spent most of their money on food and clothes while baby boomers prioritized healthcare.
American spending habits fluctuate based on factors like the economy, average cost of living and global events. Interestingly, spending trends don’t always move in predictable patterns—NPR reported elevated spending in 2023 despite rising inflation costs.
Here, we’ll review American spending habits to paint a clearer picture of our potential expenses in the near future. We’ll also share personal finance resources that can help you refine your budget and reach your savings goals.
Table of contents:
Overview of American spending habits
According to the Bureau of Labor Statistics (BLS), Americans spent an average of $72,967 in 2022. This number suggests a 9 percent increase in American spending habits from 2021 (wherein the average annual expenditure was $66,400) to 2022. How much we spend makes a lot more sense when we break down what exactly our money is going toward.
What do Americans spend the most money on?
Expenditure
Cost
Housing
$24,298
Transportation
$12,295
Food
$9,343
Personal Insurance and Pensions
$8,742
Healthcare
$5,850
Entertainment
$3,458
All Other Expenditures
$2,080
Cash Contributions
$2,755
Apparel and Services
$1,945
Education
$1,335
Personal Care Products and Services
$866
Source: Bureau of Labor Statistics
In 2022, the BLS noted a 7.5 percent increase in income to coincide with a 9 percent increase in expenditures. Among the different categories, spending on food increased by 12.7 percent from 2021 to 2022. Vehicle purchases and entertainment expenses dropped by 6.9 percent and 3.1 percent, respectively.
These numbers fluctuate depending on the circumstances of a particular household. For example, the BLS found that 39.4 percent of a one-person household’s expenses go toward housing costs, while 32.1 percent of a two-person household’s funds are spent on housing.
To better understand American spending habits, we can examine the average expenditures of various groups based on factors such as age and education.
Teen spending habits
According to the United States Census Bureau, more than 43 million teenagers live in America. Gaining a better understanding of teen spending habits is important, as teens spend about $63 billion each year.
More than 50 percent of young adults (16 to 24) were employed in 2023. Some of the top brands that teens spend their new income on include Chick-fil-A, Netflix and Snapchat. In 2024, the BLS anticipates that more teenagers will prioritize school attendance over traditional means of employment—which could affect where and how often they’re spending money.
College student spending habits
College student spending habits fluctuate as changes to the American education system become more widespread. Four years in college is no longer the norm—many students take anywhere between an extra semester to a few extra years to graduate. This extra time incurs additional costs (like tuition and rent) that impact spending habits.
In addition to money spent on tuition, college students are purchasing new tech, tickets to festivals and events and lots of food. Older students with more life experience also have to balance school expenses with other mandatory purchases like groceries for the household.
Gen Z spending habits
Generation Z includes anyone born between 1997 and 2012. Gen Z spending habits reportedly differ even more than their older millennial counterparts. This generation grew up completely immersed in the digital era and is very likely to shop online.
A 2021 study by Elmira Djafarova and Tamar Bowes found that 41 percent of Gen Zers are impulse buyers. Quality and value are of the utmost importance to this generation. They may be quick to switch brands if they believe they’re getting better overall value from a different company.
Millennial spending habits
Millennials are generally defined as the generation born between 1981 and 1996. This group is known for making financial decisions that are strikingly different from those that came before them.
Millennial spending habits include increased online shopping, a preference for experiences over material things and an openness to generic brands if the choice saves money.
Baby boomer spending habits
Baby boomers are those born between 1946 and 1964. This group is filled with people who are close to or already in their retirement years. In contrast to their parents, who were born in the Great Depression, boomers expect to have a fun retirement.
They’re looking forward to experiencing new places and trying new things. However, many baby boomers are facing retirement issues due to a lack of savings and mounting debt. Despite it all, baby boomer spending habits indicate that this generation holds more than 50 percent of the wealth in the United States.
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Alexis Peacock
Supervising Attorney
Alexis Peacock was born in Santa Cruz, California and raised in Scottsdale, Arizona.
In 2013, she earned her Bachelor of Science in Criminal Justice and Criminology, graduating cum laude from Arizona State University. Ms. Peacock received her Juris Doctor from Arizona Summit Law School and graduated in 2016. Prior to joining Lexington Law Firm, Ms. Peacock worked in Criminal Defense as both a paralegal and practicing attorney. Ms. Peacock represented clients in criminal matters varying from minor traffic infractions to serious felony cases. Alexis is licensed to practice law in Arizona. She is located in the Phoenix office.
Last month, Northeast regional lender WSFS Mortgage released the results of a survey that measured reverse mortgage product sentiments. It found that more people seem to be aware of the potential value that a reverse mortgage could provide for older homeowners, including as a tool to age in place and to provide greater cash flow in retirement.
Despite the more regional focus of WSFS Mortgage’s reverse mortgage offerings — which offers the loans through its brokerage — the survey itself was conducted nationwide with a research company enlisting responses from 750 homeowners at or over the age of 60.
To get a better idea of what motivated the survey and its desire to learn more about reverse mortgages, RMD sat down with WSFS Mortgage President Jeffrey Ruben.
The education gap
The reverse mortgage industry has long made serious investments in educational programs, particularly when looking at the efforts of current and former major lenders in the space like Finance of America Reverse (FAR), American Advisors Group (AAG) and others. In terms of what motivated the company to conduct the survey, Ruben describes a perceived disconnect between the utility of the product category and its reputation.
“The ‘aha’ moment was really validating an assumption we had going into it, that there is this large education gap,” Ruben said. “Whenever there’s a chance to educate and let people know how this product works, [the industry] all about it, and that’s where we are as well. We feel that as a product, it suffers from a lack of information and a lot of misinformation. I think the survey bears that out.”
When asked if it is aiming to use the survey results to inform future plans with the reverse mortgage product, Ruben said that the company has a nearly 200-year old history and had been more involved in reverse mortgages in the past, but not since he joined the company roughly a decade ago.
Population trends
WSFS did in fact have a national reverse mortgage-focused subsidiary, 1st Reverse Financial Services, but elected to wind it down and shutter it in 2009. Since Ruben joined the organization, reverse mortgages have not been a major focus of the company, he said.
“Since I’ve been involved, I’ve stepped back and looked at our depositor base. We’re based in Wilmington, Delaware, we service the tri-state area of Pennsylvania, New Jersey, Delaware and some of Maryland,” he said. “And if you look at that population group, it’s an older group of Americans and our deposit base reflects that as well.”
However, Ruben describes being surprised at a generally low level of reverse mortgage activity he has seen since becoming involved, and thought about engaging in an exercise that would allow for a clearer understanding of whether or not reverse remained a viable business path for the company.
“We thought we weren’t successful in getting the word out about this product and how it can be used,” he said. “It’s not for everyone, but it definitely should be something that is in the offering, and that people can make an informed and educated decision about. Our motivation was to look at our population base, and to look at the values of homes. We have an aging population, and it just seems so ripe to make sure that our older Americans are aware of this option and this program.”
Maintaining a regional focus, program changes
Despite the results of the survey indicating more understanding of the utility of reverse mortgages, Ruben said the company has no immediate ambitions to progress beyond its regional focus brokering reverse mortgages to investors. But he didn’t completely shut the door on the prospect for the future.
“It sounds cliché, but we do like to walk before we run,” Ruben said. “We want to be able to learn how this product is going to be received. It is a much safer and financially less impactful decision to broker initially, but as we get more and more knowledge we do feel that it is a product that we could bring in-house at some point if the conditions are correct and we are comfortable with the program.”
The company will also keep an eye on the regulatory environment, and any potential changes that the U.S. Department of Housing and Urban Development (HUD) or the Federal Housing Administration (FHA) may choose to make to the Home Equity Conversion Mortgage (HECM) program, he said.
But the involvement of the HECM program’s stewards likely helps what could be a delayed process of recognition for the HECM product due to its age restriction, he said.
“When the government came in and started setting a real good guideline foundation for this product, I believe it caught and continues to catch interest,” he said. “It’s not fully adopted, but more and more financial advisors who are working with individuals in retirement planning are starting to recognize the value and the potential opportunity for a reverse mortgage to help with that retirement cash flow, which is usually the main goal of a successful retirement plan.”
A lack of product awareness is giving way to people who are starting to think in longer terms about their financial futures, Ruben has observed.
“I see even in our own bank, younger people today are really focused on a 30-year and 40-year plan for when they retire someday,” he said. “So, I think it will become a tool and a financial instrument that people will learn about earlier in their life, today and in the future.”
Older Americans who own their home are financially incentivized to stay put, which is likely to worsen the ongoing inventory shortage, two Redfin studies found.
In one recent survey, Redfin found that over three-quarters (78%) of older American homeowners (ages 60 and up) are planning to stay in their current home as they age. Meanwhile, about one in five baby boomers (19%) are considering moving into a community with older people or have already done so. Smaller shares of baby boomers are considering moving in with an adult child, moving to an assisted-living facility or moving in with friends.
The inertia of baby boomers is making it harder for young Americans to find a family home, according to a Redfin analysis. In fact, empty-nest baby boomers own 28% of three-bedroom homes in the U.S., while millennials with kids own just 14%. Furthermore, nearly 80% of boomers own the home they live in, compared to 55% of millennials.
Additionally, 54% of boomers carry no mortgage, and for those who do have a mortgage, nearly all of them have a much lower interest rate than they would if they sold and bought a new home today.
According to the April 2024 Mortgage Monitor report from Intercontinental Exchange (ICE), homeowners who took out mortgages with near-record-low rates in 2020 and 2021 face much higher monthly payments even if they move to an equivalently priced home. A “lateral move” of this type would cost 60% more per month, ICE reported.
There are now 517,000 single family homes on the market, up by 26% from a year ago, according to data from Altos Research. Inventory has been expanding steadily for 20 weeks in a row but still remains at historically low levels. Mike Simonsen, founder and president of Altos Research, forecasts that there will be 700,000 homes on the market by August or September of this year, the most homes available since 2019.
“Older Americans are aging in place because it makes financial sense, but also because it’s human nature to avoid thinking about challenging scenarios such as needing help as you get older,” Redfin chief economist Daryl Fairweather, said in a statement. “In reality, many homeowners and renters will need to move somewhere that better meets their needs as they age, like a senior-living community or a one-story home in an accessible neighborhood.
“But the government isn’t prioritizing building housing for seniors, which is further encouraging older Americans to stay put, exacerbating the inventory shortage. Politicians should focus on expanding housing stock that meets the needs of older Americans, which could help with housing affordability and availability for all.”
In certain states like California or Texas, tax systems make it advantageous for people to stay in their homes as they age. Medical and technological advancements have also made it increasingly easy for people to stay in their home as they get older.
More than half (51%) of baby boomers who don’t plan to move say that they like their home and see no reason to move, according to Redfin’s survey. The real estate brokerage conducted this survey in February 2024, collecting 838 responses from baby boomers (ages 60 to 78) and 62 responses from members of the Silent Generation (ages 79 and older).
On average, members of the baby boomer generation saved approximately $4,060 over the course of 2023, lagging behind the average savings levels of every other surveyed generation. This is according to the newest edition of the “Wealth Watch” survey conducted by New York Life Insurance Co.
By comparison, millennials (ages 28 to 43 last year) led all age groups with an average savings of about $9,300. Members of Generation Z (ages 12 to 27) were next at $6,441 per person, followed by Generation X (ages 44 to 59) at $5,132.
Still, the survey found that financial resiliency was a trait exhibited by most respondents last year.
“[We found] financial resiliency among American adults, even in the face of high interest rates and rising credit card debt,” New York Life said in an announcement of the results. “Two-thirds of adults (64%) feel confident in their ability to meet their financial goals, and over half (52%) of adults saved the amount they wanted or more in 2023.”
While there was a discrepancy between the amount adults intended to save ($7,435.57 on average) compared to actual savings ($6,138.06), the results still marked an improvement in the total savings metric from 2022. That year, adults aimed to save $5,437 but only saved $5,011 on average.
“Our data clearly show that having a financial strategy is a key factor in not only feeling confident about reaching one’s goals, but in actually reaching them,” said Donn Froshiesar, who leads consumer insights at New York Life. “Younger generations are reporting strong engagement with their financial strategies.”
Members of Gen Z and millennials were more likely to report weekly savings strategy reviews and a desire to seek input from a financial professional compared to the other demographics, Froshiesar said. But the picture was not entirely rosy for these younger generations.
“But despite evidence of strong habits, debt is still getting in their way,” Froshiesar explained. “Gen Zers ranked credit card debt as the second most impactful factor on their finances in 2023 behind inflation.”
Baby boomers and millennials were equal in their outlook for having the ability to reach their savings goals at 64%, according to the survey. Gen Z is far and away the most confident cohort in this area (76%), while Gen X posted the lowest confidence score (55%).
Men (75%) also demonstrated far more confidence in meeting their financial goals than women (57%), with married men and women being slightly more confident overall (77% for married men; 59% for married women).
When providing perspective about the survey results to CNBC, Froshiesar was not surprised at how the data broke down demographically.
“Gen Xers and boomers may be more focused on funding children’s college educations, caring for an aging parent, saving for retirement or even entering a phase where they are spending down assets in retirement rather than saving,” he said.
Vacations to popular destinations can sometimes feel like you’ve been sucked into a tourist trap rather than immersed in a new culture.
Given that, you might seek a vacation spot that has a track record of tourist appeal, but remains off the mainstream’s radar — for now.
American Express Travel’s 2024 Trending Destinations list offers a lineup of 10 destinations that fit that bill. Using global AmEx Card Member bookings through the American Express Travel portal, the report highlighted locations with major increases in bookings from 2019 to 2023.
Here are 10 places from the report that are on the rise, in alphabetical order:
1. Adelaide Hills, Australia
While Australia is usually best known for its beaches, crocodiles and the Outback, don’t overlook its vibrant wine country. Adelaide Hills, a region in South Australia, is all about rolling vineyards, charming villages and world-class wineries.
Adelaide Hills is already booming, marking a record $272 million in visitor spending for its fiscal year ending in June 2023, according to the region’s tourism bureau. That’s more than 1.3 million day trips made, and 737,000 nights spent by tourists.
2. Bodrum, Turkey
To get the energy of Santorini without the crowds, consider Bodrum, Turkey. Tour the Bodrum Castle for a taste of history, swim in Bodrum’s pristine waters or go diving among the beautiful coral reefs.
3. Cervo, Italy
Cervo offers what you might expect from an Italian vacation, including boutiques from Italian fashion designers and Michelin-star meals. But it also offers a lovely mix of luxury and laid-back charm — all without the high tourism numbers of other Mediterranean regions like the Amalfi Coast.
4. Niseko, Japan
Travel to Japan as a whole is rising in popularity. The country is the fastest-growing travel destination globally among Generation Z and millennials, according to AmEx Travel, witnessing a 1,300% increase in travel bookings from 2019 to 2023.
But where in Japan should you go? Nestled on Japan’s northern island of Hokkaido, the resort area of Niseko is especially delightful in winter, particularly for skiers and snowboarders. But it’s not just about action — there’s room for relaxation, too.
Stay warm by soaking in Niseko’s onsen hot springs or sample ramen from one of the many cozy noodle shops.
5. San Miguel de Allende, Mexico
San Miguel de Allende, Mexico, stands out for its cobblestone streets adorned with candy-colored houses and its ornate church in the town square. While there, don’t miss sipping on a Mezcal cocktail.
According to AmEx Travel, from 2019 to 2023 the city has seen a 57% increase in bookings among Generation X and baby boomer travelers — and a 400% increase in bookings among Gen Zers and millennials.
6. Santa Fe, New Mexico, U.S.
Santa Fe is the only U.S. destination on the list, and it’s certainly one worth visiting. Largely known for its art scene, it’s also excellent for dining and outdoor activity.
Lately, big things are happening that could make Santa Fe more appealing than ever. For example, construction is set to begin on the Georgia O’Keeffe Museum downtown this year, with a plan to reopen in 2026. For modern art, there’s Meow Wolf, which has 70 rooms of immersive art from local and community artists.
7. The Seychelles
The Maldives tend to get all the love among travelers seeking crystal clear waters and sandy beaches. But there’s a similar archipelago in the Indian Ocean that you shouldn’t overlook. Many well-traveled folk actually consider the Seychelles to be the better of the two, citing reasons like more outdoor activities and secluded beaches.
It’s also generally cheaper. At the time of writing, average hotel room rates in the Maldives span about $800 to $1,300 a night depending on the season and day of the week, according to travel fare aggregator Momondo. Average nightly rates in Seychelles range from $600 to $1,100.
8. St. Kitts and Nevis
If you’re visiting the Caribbean in 2024, consider Saint Kitts and Nevis. On the two islands (which are considered one country), you’ll find lush rainforests, soft sand and turquoise waters. Activities include exploring the island’s colonial past at Brimstone Hill Fortress, (which is a UNESCO World Heritage Site) or wandering the colorful streets of its capital, Basseterre.
You might also bathe in the hot springs or climb Mount Liamuiga, the island’s highest peak.
9. Udaipur, India
With its majestic palaces reflected in shimmering Lake Pichola, Udaipur, India, is sometimes referred to as the “Venice of the East.” The city has bazaars selling handcrafted textiles, jewelry and other wares. For a little exercise, climb to Mehrangarh Fort, which was built on sandstone hills 400 feet above Jodhpur.
10. Zermatt, Switzerland
With chalets, car-free streets and views of the Matterhorn, Zermatt is your quintessential Swiss village. It’s best known for its skiing, which you can do year-round. In fact, some national ski teams train here in the summer.
How to maximize your rewards
You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024, including those best for:
Fifty-five percent of surveyed baby boomers plan to remain in their existing homes as they age, but less than a quarter of those surveyed have any plans to renovate their homes to more safely and easily accommodate natural changes that come with aging.
This is according to a new report from home improvement services company Leaf Home and market research firm Morning Consult, which enlisted responses from 1,001 baby boomer homeowners (aged 59–77) and 1,001 millennials (aged 27–42) in late December 2023 and early January 2024.
The report describes homes owned by baby boomers as “time capsules,” since most of the surveyed boomer cohort (73%) said they have lived in their homes for 11 years or more. This is combined with the finding that “over half of their homes were built in 1980 or earlier with many never investing in renovations,” according to the results.
For millennials and younger generations who could eventually purchase these homes in the future, this creates a “looming underinvestment crisis that promises a future of deferred maintenance for their millennial inheritors,” the report said.
But for those who are aging in place in these homes today, there is also a notable deficit of renovations and added safety features, which could prove problematic for those who will naturally develop vision, mobility or cognitive impairments as time progresses, the report said.
Another recent report found that the current housing inventory is ill-equipped to facilitate aging in place safely for older Americans.
Just 24% of baby boomers are preparing their homes for aging, and even fewer are adding other safety features. Roughly 75% of baby boomer respondents report that they “have never added safety or accessibility features in their homes,” while 81% of the cohort report planning to leave an inheritance of some kind when they pass away.
Roughly half of millennial respondents (51%) expect to receive no inheritance.
“The housing market is caught in a generational tug-of-war. Boomers will soon face aging-in-place hurdles, while millennials will face the surprise of homes in need of major upgrades,” said Jon Bostock, CEO of Leaf Home, in a statement accompanying the report.
“With an aging and ignored inventory of homes available in the next decade, we may see a crisis that will overwhelm the home improvement industry and strain the budgets of inheriting millennials, impacting the housing market,” Bostock added.
The “silver tsunami” — a colloquialism referring to aging Americans changing their housing arrangements to accommodate aging — could have more of an impact on the housing market this year, according to analyst Meredith Whitney in a conversation with Yahoo Finance.
“[T]he other major demographic trend you see is the aging of America,” Whitney said. “So what’s called the silver tsunami is 10,000 people a day turning 65. And by 2030, the entire baby boomer population or generation will be over 65.”
That will grow to encompass 21% of the total U.S. population, and when combined with the outsized rate of homeownership among older Americans, the potential exists to dwarf the most active year the U.S. has seen for home sales, she said.
“[T]he AARP estimates that 51% of people over 50 downsized their home,” she said. “And people over 50 are 74% of total U.S. homeowners. So if you just take half of that, you’ve got about 30 million homes that should be coming on the market. And the peak in existing home sales was 2005 when you had around 7 million transactions.”
Whitney referred to this trend as a “python” that could begin coming to fruition in the latter half of 2024, which could then persist “for the next several years,” she explained.
“[T]hat, I think, is what’s going to be reshaping housing in America,” she said. “And I think that’s what will put regional pressure in terms of more and less on home prices.”
Most analysts who are active in the housing space have observed that the silver tsunami’s transformative potential for the U.S. housing market has not yet materialized in any meaningful way, but Whitney says that home prices could moderate in the future because of its potential impact.
“[I]f you lower the overall home price, the serviceability becomes more affordable,” she told the outlet. “That’s what I think is invariably going to happen because you’re going to have more seniors, the silver tsunami, selling and there are fewer buyers so the give is going to be lower home prices.”
If this came to pass as Whitney predicts, then some seniors may not have as much of a need for a product like a traditional reverse mortgage through the Federal Housing Administration (FHA)’s Home Equity Conversion Mortgage (HECM) program. However, HECM for Purchase (H4P) — a comparatively lesser-used HECM variant — could be used to allow more older Americans to purchase a new home using a reverse mortgage.
H4P has struggled to gain traction in the already-niche reverse mortgage market, though some reverse mortgage industry professionals have aimed to amplify its potential among their peers.
Last October, FHA introduced a proposed seller credit for the H4P program. When news of this proposal reached attendees during a panel discussion at a recent industry event, audible cheers from the assembled professionals broke out.
But industry professionals also tend to see H4P as a bit of a hard sell for borrowers and, critically, real estate agent referral partners.
Mortgage interest rates continued their decline this week and have hit the lowest level in six months since May of 2023. Mortgage interest rates are now at an average of 6.61%, easing from 6.67% last week. The typical monthly mortgage payment for a $400,000 home is now at $2,046. While NAR’s Pending Home Sales shows flat data from October to November, the recent week’s rate decline should motivate buyers who had been priced out of the market.
There are many signs of encouragement heading into 2024 in the housing market, such as more housing inventory from home builders, lower mortgage interest rates, and demographics. This year, even the youngest baby boomer (born between 1946 and 1964) turned 60 years of age. Baby boomers are the largest share of home buyers and may be looking for their retirement property. Last year, half of older boomers paid all cash for their homes and are less concerned with mortgage interest rates. Additionally, millennials (the largest adult generation) may be looking for their first property or a move-up family home. Housing demand is apparent. With added inventory and better mortgage interest rates, 2024 looks like a better year.
Knightvest, a real estate investment and management company, has published its inaugural annual Multifamily Renter Sentiment Report findings. The survey offers insights into the decision between renting and buying, the consequences of high mortgage interest rates, and variations in rental preferences across different generations.
Most renters (59%) choose to rent rather than feel forced to rent.
Among the respondents, 51% of Millennials and 54% of Gen Z individuals have actively chosen to rent.
A surprisingly high number of renters (31%) feel ambivalent or uninterested in home ownership.
74% of renters report that their timeline to purchase a home has significantly lengthened due to increased mortgage rates
Older Americans are selling homes to live in apartments.
73% of people say that social interaction is essential in an apartment community
Baby Boomers value social interaction more than Millennials (78% versus 71%)
On the whole, Gen Z respondents are slightly more enthusiastic about the idea of owning a home compared to Millennials (29% vs. 25%).
The rent-versus-buy decision is increasingly nuanced given this dynamic macroeconomic environment, and it’s interesting to see the data support what we’re hearing anecdotally from residents: if you create communities built on quality, service and care, then apartments can become sought-after destinations where residents thrive through multiple seasons of their lives.
David Moore, Knightvest Founder and CEO
Top Reasons Why People Rent
The high cost of owning a home is a concern for 62% of people.
The reduced responsibility for maintenance and repairs is a factor for 51% of individuals.
35% of renters cite the increased flexibility to relocate as a reason they choose renting instead of buying.
Also, it is interesting to note that:
29% of renters have previously owned a home.
71% of Baby Boomer renters have owned a home before, and their primary reason for renting is to have fewer maintenance and repair responsibilities.
Finally, The surge in mortgage rates has caused a significant delay in decision-making for those looking to buy a home.
An overwhelming 74% of survey participants have indicated that the timeline for their home purchase consideration has been prolonged due to the substantial increase in mortgage rates.
Within this group, a staggering 79% have reported that this extension ranges from a few years to indefinite.
Millennials and Gen Z individuals have expressed similar salary expectations required to afford a home.
On average, Millennials have stated a need for a salary of $139,000 to purchase their desired home, while Gen Z has mentioned a requirement of $137,000.
As we head into 2024, this data underscores the enduring demand for apartments and reveals insights that will continue to shape the real estate landscape for years to come. At Knightvest, we remain focused on executing our strategy to renovate and reposition apartment communities to create compelling, modern living environments at an extraordinary value. With people staying in apartments longer, this work has never been more important than it is today.
David Moore, Knightvest Founder and CEO.
Knightvest conducted the survey in the Multifamily Renter Sentiment Report from November 20 to November 30, 2023, on an online platform. 4,100 U.S. apartment renters participated voluntarily and did not receive payment for their opinions.
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Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues, with an experience of over 25 years in online PR, marketing, and SEO.She covers startups, online marketing, social media, SEO, and other topics of interest for Realty Biz News.