New York – S. Lichtenberg, a leading producer of window treatments, is turbocharging its recent expansion into other categories under a new licensing agreement.
The company has signed a deal with Egypt Sherrod – the award-winning HGTV star, interior designer and real estate expert – who is expanding her foray into home décor under her consumer brand, Indigo Road by Egypt Sherrod.
The home textiles company will design, develop and distribute fashion bedding, throws, decorative pillows, window treatments, shower curtains and accessories for the brand. Forthcoming additions will include bath and table linens.
Last fall, Lichtenberg unveiled its first collections of bath products and table linens, leveraging its strength in the replenishment business as well as design. The new collaboration will debut at New York Home Fashions Market in March.
“The Indigo Road collection is where comfort and luxury align. It embodies the idea that everyone deserves access to, luxurious home decor,” said Sherrod. “This collection pulls from my own Native American and Eritrean roots, and we strive to create pieces that interweave all this richness. From texture to print work, Indigo Road echoes the refined beauty of the natural world and empowers others to tell their own stories through interior design.”
The Indigo Road by Egypt Sherrod product portfolio currently includes wallpaper, accent furniture and décor pieces.
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Source: hometextilestoday.com