In our latest real estate tech entrepreneur interview, we’re speaking with Rish Ladha from SquadVoice.
Who are you, and what do you do?
I’m the Co-Founder and Chief Business Officer of SquadVoice. SquadVoice gives brokers & agents the power of their data back to them and helps convert more leads, increase agent performance, optimize lead-gen spend, and ridiculously improve ROI, by combining A.I., Data Science, and US-based ISAs. We resurrect abandoned, and old leads and our ISAs live transfer the most qualified, ready-to-go leads that agents can stay on top of, convert, and drive more ROI, with a pay-for-performance model.
What problem does your product/service solve?
Real Estate is a Numbers Game, a.k.a, a SalesOps problem. However, most teams are not using data to its fullest potential to make better decisions and drive more conversions and get a better ROI. As a consequence, average conversions are poor, agents are less productive and accountable, lead-spends are through the roof, and several team leaders are running blind.
While marketing and lead generation has gotten better over the years, we haven’t really innovated on the sales side, and we don’t use data to optimize. For example, we all follow speed-to-lead, but we don’t think about if its the best time to reach out, or the best channel to reach out to a lead from.
Agents tend to cherry-pick hot leads and leave behind a massive pool of leads that need nurturing but don’t get enough attention. Unlike most ISA services that work new leads, we help resurrect abandoned leads and connect the hottest ones back with the agents, driving more value from leads already in the system.
What are you most excited about right now?
Real Estate is shifting with several “innovative” models. However, what’s clear is that the Agent is critical to the transaction and isn’t going anywhere. Also, Real Estate Teams are on the rise. We’re really focused on making agents more tech-enabled and productive, and be the data-machine behind a successful team, helping them drive better decisions and outcomes for all aspects of their business.
What’s next for you?
We’re really building the next operating system for Real Estate sales that’ll help drive more conversions, improve agent productivity and accountability, and drive a massive ROI shift for Real Estate Teams.
What’s a cause you’re passionate about and why?
Personally, I care deeply about giving access to meaningful jobs to people and giving them the ability to work from anywhere in the World in this ever-changing automation-first market. For instance, all our callers are located in the US, are trained and qualified to do this work, but work remotely and we’re really proud to give them access to meaningful work which they otherwise wouldn’t have access to.
Thanks to Rish for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).