HIGH POINT — At High Point Market next week, the Howard Elliott showroom will showcase a fashion-forward line-up of home furnishings products in trending colors and finishes designed to appeal to discerning buyers. The product story is just one point of Howard Elliott’s 2023 strategy, but it’s a key one, says President Brian Berk.
“Emerging trends from Europe inspired us to infuse pops of color into our new collections of accessories, decorative mirrors, pillows and artwork,” Berk said. “Consumer preference is to see us continue to set trend and that is what we are doing to stay in front of the pack. Consumers are looking for perceived value and we strive to provide this value while remaining true to our goal of establishing trend.”
In addition to setting trends, Berk said that a key strategy is to position Howard Elliott to meet the demands of a fluctuating consumer market. He is optimistic about the future, but also maintains a finger on the pulse of retail.
“I believe that we will start to see smaller footprints in retail which will mean less inventory at the store level and more pressure for the supply chain to absorb in shipping product as it is pre-sold,” Berk said. “This will require better marketing tools to help visualize product. I believe that lessons will be learned from life during COVID as well as established selling models like Tesla. We are already seeing this trend in the automobile industry. We are carefully watching inventory levels to make sure that we can support shifts in buying patterns as well as improving our marketing materials by utilizing some of the strategies learned from successful ecommerce partnerships.”
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Sagebrook Home appoints new merchandise director
Source: homeaccentstoday.com