In our latest real estate tech entrepreneur interview, we’re speaking with Frank Barletta from UpTop.
Without further ado…
Who are you and what do you do?
I am the CEO and Co-Founder of UpTop, the first free end-to-end rental platform. We combine a rental listing search tool and a full property management software to streamline the way renters and landlords, owners and property managers work together for the entirety of the renting lifecycle.
I started UpTop after moving ten times in eight years and thought that there had to be a better way to fix the issues through the use of technology. My primary day-to-day responsibilities include leading sales, operations, and most importantly empowering my team to be successful and reach their goals.
Before starting UpTop, I gained extensive experience in the technology space, working for several firms heading their technology operations within the consulting, finance, media, and e-commerce spaces.
What problem does your product/service solve?
The rental process is broken. Prospective tenants have to search through websites, get trapped by fake listings, sending social security numbers over email, and deliver personal documents to landlords and owners. Today I can book a flight and rent a car on my phone, why can I not complete these tasks for renting?
After talking with property owners and managers, it was clear that software for the rental industry is expensive and requires system integrations, leading to operational issues and increased costs. Therefore, we created a one-stop shop where owners and managers can lease and operate their businesses efficiently from listing syndication to accounting reporting and everything in between. We do not charge owners or property managers to use the platform, which has enabled us to provide rental tech tools to owners and property managers of all sizes.
What are you most excited about right now?
I am most excited about the innovation that our team is producing and how we will be able to enhance the industry through technology by delivering actionable insights.
What’s next for you?
The next step for me would be to continue to help UpTop continuously grow and support my hardworking team in our expansion.
What’s a cause you’re passionate about and why?
I love the ocean. The work we do at UpTop is sustainable for the environment because of all the paper we are saving; however, there is more work to be done to save the ocean. Every day more and more beaches are being littered with plastic, and there is so much more we can do to help.
Thanks to Frank for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).