It’s Not Enough to Love Disney. They Want to Live Disney.
For some, a dream is a wish your heart makes at home.
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- Oct. 13, 2023
The Mickey Mouse-shaped topiaries in front of Kelsey Hermanson’s house are the first hint at what visitors will find inside.
“You know how when you’re walking through a Disney park, and you have the option to go to Tomorrowland or to Fantasyland, and you have these different worlds that you get to sort of walk through and be in?” said Ms. Hermanson, 37. “That’s kind of how our house is.”
That is to say, each room in Ms. Hermanson’s 3,300-square-foot Seattle home has its own Disney-inspired theme.
The stairwell, for instance, pays tribute to “Peter Pan” with star-shaped pendant lighting fixtures, vintage décor on the windowsill that recalls Captain Hook’s galleon and wall decals of Wendy, her siblings and Peter scaling the wall.
warm hospitality — and so on and so forth. “Our house is not subtle by any stretch of the word,” said Ms. Hermanson, a stay-at-home mom and content creator, of the home she shares with her husband, Eric, and two children. “But I think the styling is a little bit more elegant.” That is to say, the Disney characters aren’t always so obvious in her rooms and she doesn’t plaster her home in merchandise.
The desire to take home a piece of the Walt Disney Company, which marks its 100th anniversary on Oct. 16, goes back to the company’s earliest days. Walt Disney himself began selling Disney merchandise in the late 1920s and Disney memorabilia, like an original Space Mountain vehicle which sold at auction for $40,000, can garner high bids.
partnerships with Ruggable and the wallpaper manufacturer Sanderson. For some grown-up Disney evangelists (also known as “Disney adults”), it’s not enough to pepper in a few Donald and Mickey tchotchkes — they want the whole house swathed in Disney décor.
Part of Disney décor’s prevalence is its success on social media. On TikTok, for example, the hashtag “Disney home décor” has more than 42 million views and “Disney home” has over 275 million. Ms. Hermanson grew her Instagram following of more than 150,000 by sharing photos and videos of her rooms and her D.I.Y. projects.
Though Ms. Hermanson does earn some income from occasional sponsored posts (not for Disney) and affiliate links, she maintains that her designs are for her enjoyment first. “If social media went away tomorrow, I’d still be happy and be like, ‘Well, I’m so glad I was able to bring my little idea to so many people,’” Ms. Hermanson said. “I’ll probably be 80 years old and still decorating.”