It’s a common misconception that all debt is bad. Some forms of debt—such as student loans, mortgages, and auto loans—can help you improve your professional and personal life. But while debt can be useful, overspending while already in debt can lead to an unmanageable situation.
To find tips to ensure you aren’t adding unnecessarily to your debt or falling behind on payments, we asked Bob G. Wood—a professor of finance at the University of South Alabama’s Mitchell College of Business—to share his top debt-crushing strategies. These tips and ideas can help you gain lasting financial freedom.
Keep reading to learn how to get out of debt and stay there.
1. Avoid increasing what you owe on your credit cards
One of the first steps to getting out of debt is to stop adding to it. While credit cards are a helpful payment option (especially for unplanned expenses), continually building up a card balance that you can’t pay off every month can negatively impact your debt load and your credit score.
“A debt-averse individual pays the total balance on each credit card before the payment due date to avoid interest charges and late fees,” Wood explains. “This approach helps people avoid using the cards to buy things they cannot afford.”
2. Put some investments on hold
If you’re struggling to figure out how to pay off debt, you may want to put discretionary investments on hold until you’re debt-free. (Think: that $100 in crypto your buddy suggests you buy, or the IPO you’ve been reading about.) In some cases, paying off your debt faster will save you more money than your investments can earn. According to Wood, the exception to this rule is investing as a part of your retirement savings strategy, such as in a 401(k).
“I recommend continuing to fund retirement account investments, especially for those individuals with employer-provided accounts,” Wood says. “Many of these accounts provide a match for individual investments into the account, and that provides a 100% return on the individual’s contribution. Also, delaying retirement investment contributions can drastically reduce the future value of the account.”
3. Commit to a plan
While putting extra cash toward debt payments can help you make progress, having a steady plan is necessary to tackle debt efficiently. Wood shared the following steps consumers need to take when they’re budgeting to pay off debt:
Step 1. Differentiate between your needs and wants, and review your current expenses. “Be honest—upgrading to the latest cell phone model or adding items to an already full closet are more than likely wants rather than needs,” Wood says.
Step 2. Develop a realistic budget. Not sure how to budget to pay off debt? Be thoughtful when you create a budget to help keep your spending in check. This new budget should include a fixed monthly amount for debt repayment, beyond any monthly payments for student, auto, or home loans.
4. Choose the ‘snowball’ or the ‘avalanche’ style of debt reduction
When creating a plan to tackle your debt, you may consider the popular “debt snowball method,” which targets the smallest debt first. As soon as this first debt is satisfied, you focus on the next-lowest balance.
While seeing a debt of any size reduced to zero can be incredibly motivating, this approach may come with a cost. “Unfortunately, the strategy often results in more interest paid by the borrower,” Wood explains.
“As an alternative, the ‘debt avalanche method’ targets the highest interest debt first,” Wood explains. “By paying off the debt with the highest interest first, the borrower reduces the total amount of interest paid. Although this approach is more financially sound, it requires the borrower to focus on the long-term result and remain diligent in their payment plan.”
Note that with either of these approaches, staying current on all debt payments is important, meaning that you should pay at least the minimum amount due, while dedicating any extra contributions to the targeted debt.
5. Try to renegotiate your debt
One of the ways to pay off debt is to renegotiate it. While there are no guarantees that a lender will agree to negotiate the terms of your debt, you may have more luck if you’re a long-term customer with a history of on-time payments. In this case, a lender may be willing to waive fees, shift due dates, or even lower the interest rate. And these actions should not affect the individual’s credit rating, Wood notes.
Before committing to an arrangement, you should seek guidance from a professional about your specific situation, needs, and goals.
6. (Carefully) consider a balance transfer vs. debt consolidation loan
Transferring credit card debt to a new account has advantages, as many transfer offers may have an introductory period with an interest rate of 0%. A balance transfer can also reduce multiple payments to one, with a single payment date.
But keep an eye on your calendar so you’re aware of when the introductory period ends and the new interest rate begins.
He explains that debt consolidation is similar in concept, but these balances are typically rolled over into a personal loan for debt consolidation, a home equity loan, or a credit card with a lower interest rate (and concurrent lower payment).
7. Consider a rewards checking account
Looking to make the most of the cash you aren’t spending but still need access to? This is where a rewards checking account such as the Discover® Cashback Debit account can be handy when considering how to budget to pay off debt.
Earn cash back with your debit card
Discover Bank, Member FDIC
A rewards checking account can assist consumers in managing their debt by offering perks such as cash back or interest rewards on certain transactions. Consumers can then take those earnings and put them toward debt payments as needed.
8. Make it a family affair
Borrowing money from a trusted family member can help you save a lot on interest, making it easier to get out of debt faster. Let’s say that loved ones lend you the money you need to pay off your high-interest debts in full. You can then focus on paying them back at a lower interest rate or with no interest at all—whatever you agree on.
Just ensure you and your loved ones are on the same page about what this repayment agreement will look like so you don’t strain any relationships.
9. Know when to seek professional help
There may come a point when you need to hire a professional to help with get out of debt planning. “An individual should seek debt counseling when the anxiety associated with the debt interferes with the person’s personal and professional life or when the minimum debt payments are not possible without sacrificing necessities,” Wood says.
“There are both for-profit firms and nonprofit counseling agencies available to help an individual through the process.” The Consumer Financial Protection Bureau offers advice and resources on how to select a reputable counselor.
Consider what strategies might work best for you
There are many different approaches you can implement to help you get debt-free faster. Take some time to devise a realistic plan to tackle your debt so you can pay it off for good and start making your money work for you.
When you’re paying off debt, every boost of extra cash can help. A Discover Cashback Debit Account can help you earn cash rewards on debit card purchases1 with no account fees.
Articles may contain information from third parties. The inclusion of such information does not imply an affiliation with the bank or bank sponsorship, endorsement, or verification regarding the third party or information.
1 On up to $3,000 in debit card purchases each month. See Deposit Account Agreement for details on transaction eligibility, limitations and terms.
Hey, I’ve just been featured on CNBC and I want to say hello to all of my new readers. You can read the CNBC article here – I made $40,000 a month from 3 income streams during a 4-month cruise around the world—here’s how If you are a new visitor – welcome to Making Sense…
Hey,
I’ve just been featured on CNBC and I want to say hello to all of my new readers.
You can read the CNBC article here – I made $40,000 a month from 3 income streams during a 4-month cruise around the world—here’s how
If you are a new visitor – welcome to Making Sense of Cents!
I have received many emails about how I was able to afford this trip. I have a free How To Start A Blog course that you can sign up for here. I also talk about this below and how I’ve been able to earn over $5,000,000 blogging over the years.
If you want to read more about my world cruise trip, I recommend reading Around-The-World Cruise With A Kid (25+ Countries In 4 Months!).
Here are some blog posts that you may find helpful and enjoy:
If you have any questions, please leave a comment below or send me an email.
Thanks for stopping by.
-Michelle Schroeder-Gardner
—-
In addition to reading the CNBC article linked above, I also want to talk about how I grew a blog that has earned me over $5,000,000. I know I will get a lot of questions, so I figured it’s best to lay it all out right here 🙂
What started as just a hobby turned into one of the most life-changing things I’ve ever done – that’s starting my blog, and learning how to make money with it.
Since learning how to monetize a blog over 10 years ago, I have now earned over $5,000,000 from my site. This is still hard for me to believe, and I’m the one who’s lived it!
In the beginning, all I was doing was tracking my own personal finance progress as I finished school and started paying off my student loans. Blogging was a very new concept to me at the time – I heard about it from a magazine – and people were just learning how to monetize blogs back in 2011.
Most bloggers started back then with display ads and sponsored posts, but the options have only increased.
Because of all of the new ways to make money blogging, like affiliate income and selling your own products, you can make somewhat passive income as a blogger.
Passive income is my favorite way to make money because it makes blogging even more flexible and something I can do as I work from home, travel, and work whenever I want.
Blogging has changed my life for the better, and I’m now earning thousands of dollars a month doing something I love.
Learning how to monetize a blog takes work and time, but it’s 100% possible to do. I started earning money after just six months of blogging, and I didn’t even set out to make money when I created Making Sense of Cents. Just think of the potential if you start out knowing that making money blogging is possible!
Starting my blog is one of the best things I’ve ever done for my work, personal, and financial life. And, I urge anyone who is interested to start a blog and learn how to monetize it.
How I earned my first income from blogging
Many of my readers have heard this story, but I love sharing it because I started out like many of you, except I had no idea that blogs could make money. When I started Making Sense in August of 2011, I simply wanted a way to keep track of my financial progress and meet others who had similar goals.
As I started getting to know other bloggers in the community, a blogger friend of mine connected me with an advertiser who was willing to pay me $100 for an advertisement.
I couldn’t believe someone would pay me $100 to advertise on my site!
While it wasn’t a lot of money, especially considering the amount of time and work I put towards my blog in those 6 months, it was very motivating to see that something I loved doing could actually make money.
After that first $100, I started doing a lot of research on how to monetize a blog, and my blogging income quickly grew from there.
One year after I started my blog, I was earning around $1,000 a month, and I was making around $10,000 monthly two years after I started Making Sense of Cents.
My income only continued to grow, and I am still earning a healthy income from this website today.
How To Start A Blog FREE Course
If you want to learn how to monetize a blog and you haven’t started your blog, then I recommend starting with my free blogging course How To Start A Blog FREE Course.
Here’s a quick outline of what you will learn in this free course:
Day 1: Reasons you should start a blog
Day 2: How to determine what to blog about
Day 3: How to create your blog – in this lesson, you will learn how to start a blog on WordPress, and my tutorial makes it very easy to start a blog
Day 4: How to monetize a blog – this is where you learn about the many different ways to make money blogging!
Day 5: My tips for earning passive income from your blog
Day 6: How to grow your traffic and followers
Day 7: Miscellaneous blogging tips that will help you be successful
This is delivered directly to your email inbox, and you will learn how to grow a blog from scratch.
Start with a plan for your blog
Sure, you can start on a whim, and that’s kind of what I did, haha.
But, I do think that creating a plan is a good idea if you want to learn how to monetize a blog. This can help you get an organized start, identify your blog’s niche, decide on your blogging goals, find opportunities for blogging income, and more.
It wasn’t until 2015 that I finally created a blogging plan (that’s 4 years after I started!), and my blog income grew significantly after that.
I credit that growth to creating a plan!
Having a plan would have been a huge help in the beginning, and I wish I would have started with one. I probably missed some income opportunities because I had no real plan or direction in the first couple of years.
Since creating a blogging plan, I became more focused on goals and motivated toward improving and building Making Sense of Cents.
Here are some questions that you may want to ask yourself when creating a plan for your blog:
What will you write about on your blog?
How do you want to make money with your blog?
What will you do to reach readers on your blog?
What are your goals for your blog?
Thinking about, researching, and answering these questions will help guide you on your journey and help you decide what to do next.
Write high-quality and engaging blog posts
Your blog’s content is extremely important. This will be what attracts your readers, has them coming back for more, earns you blogging income, and more.
Now, you don’t need to be an expert or need a degree to start talking about a subject, but you do need to be knowledgeable or interested in what you are talking about. And, always be truthful! This will show in your writing and actually help your readers.
To write high-quality content on your blog, here are some tips:
Figure out exactly what it is that you’d like to write about and why you think the content is important. Being passionate about a subject will give you the motivation to write content that people want to read. Just think about it: If you don’t enjoy writing your content, then why should you expect someone else to want to read it?
Ask your audience what they want you to write about. Many of my best ideas come from expanding on reader questions.
Research your blog topics by reading news articles, going to a library, searching for statistics and interesting facts, and more.
If your blog posts are more personal in nature, then dig deep and share your thoughts, and be personable in your writing – your readers want to hear your story!
Write long, helpful content. Sure, some great content may only be a few hundred words, but to be as helpful as possible, long content is usually the best. My content is usually over 2,000 words, and this article is around 5,000. Now, you don’t want to just write a lot of fluff content in order to get more words in – you want to actually be helpful!
Reread your content. I used to read my content 10 times or more before I would publish it. Now, I have an editor who makes sure I’m always publishing high-quality content.
Network, network, network
If you want to learn how to monetize a blog, then networking can be extremely helpful.
Networking can mean:
Making friends with other bloggers
Attending blogging conferences
Sharing content that other bloggers have written
Following other bloggers in your niche on social media
Signing up for other bloggers’ newsletters
Joining blogging groups on Facebook
Some bloggers don’t do any of these things and purely see other bloggers as competition. I don’t believe this is the correct way to approach blogging because you will hold yourself back immensely!
Networking is important because it can help you enjoy blogging (friends are nice to have, right?!), teach you new ideas (such as how to make money blogging or how to grow a blog), make valuable connections, and more.
Keep in mind that networking is even how I earned my very first $100 blogging. My blogging friend connected me with an advertiser, which helped changed my blogging journey.
I have learned a lot about blogging from the blogging community, and the people I’ve connected with have been a tremendous support as I’ve grown my blog.
Be prepared to put in a lot of hard work
Starting a blog is relatively easy. But, growing and learning how to monetize a blog takes a lot of work.
You’ll have to:
Start a blog, design it, create social media accounts, and more
Write high-quality blog posts
Attract an audience of readers
Monetize your blog
Continue learning about blogging
And more
Even when I was just a new blogger and had no plans of making money blogging, I was still spending well over 10 hours a week on Making Sense of Cents.
When I was working my full-time day job and earning an income from my blog, I was working around 40-50 hours a week on my blog on top of my day job!
Now that I blog full-time, my hours vary. Some months I hardly work, and there are other months that I may work 100 hours a week.
It’s not easy, and there’s always something that needs to be done.
But, I absolutely love blogging, which makes the hard work a little less tough.
How to monetize a blog: 4 different ways
There are many different ways you can monetize your blog, including:
Affiliate marketing
Advertisements and sponsorships
Display advertising
Create your own product, such as an ebook, course, physical or online products, and more
You could choose to monetize your blog using all of these methods, or even just one. It’s just a personal decision.
For me, I like to be diversified and monetize in many ways, so I do them all.
Below, I am going to dive a little deeper into each way to make money blogging.
1. Affiliate marketing
Affiliate marketing can be a great way to make money blogging because if there is a product or company that you enjoy, all you have to do is review the product and share a unique affiliate link where your readers can sign up or make a purchase.
In fact, this is my favorite way to monetize a blog. I enjoy it because it can be quite passive – I can create just one blog post and potentially earn an income from it years later. This is because even though a blog post may be older, I am still constantly driving traffic to it and readers are still purchasing through my affiliate links.
Affiliate marketing is a blog monetization method where you share a link to a product or company with your readers in an attempt to make an income from followers purchasing the product through your link.
Here are some quick tips so that you can make affiliate income on your blog:
Use the Pretty Link plugin tocleanupmessy-lookingaffiliatelinks. I use this for nearly all of my affiliate links because something like “makingsenseofcents.com/bluehost” looks much better than the long, crazy-looking links that affiliate programs usually give you.
Provide real reviews. You should always be honest with your reviews. If there is something you don’t like about a product, either don’t review the product at all or mention the negatives in your review.
Ask for a commission increase. If you are doing well with a particular affiliate program, ask to increase your commissions.
Build a relationship with your affiliate manager. Your affiliate manager can supply your readers with valuable coupons, commission increases, bonuses, and more.
Write tutorials. Readers want to know how they can use a product. Showing them how to use it, how it can benefit them, and more are all very helpful.
Don’t go overboard. There is no need to include an affiliate link 1,000 times in a blog post. Include them at the beginning, middle, and end, and readers will notice it. Perhaps bold it or find another way for it to stand out as well.
You can learn more about affiliate marketing strategies in my course Making Sense of Affiliate Marketing.
2. Advertisements and sponsorships
Advertising on a blog is one of the first ways that bloggers learn how to monetize a blog. In fact, it’s exactly how I started!
This form of blogging income is when you directly partner with a company and advertise for them on your website or social media accounts.
You may be writing a review for them, a tutorial, talking about their product or company, taking pictures, and so on.
If you want to learn how to increase your advertising-income, I recommend taking my Making Sense of Sponsored Posts course.
3. Display advertising
Display advertising is one of the easiest ways to make money blogging, but it most likely won’t earn you the most, especially in the beginning.
I’m sure you’ve seen display ads before. They may be on the sidebar, at the top of a post, within a blog post, and so on.
The ads are automatically added when you join an advertising network, and you do not need to manually add these ads to your blog.
Your display advertising income increases or decreases almost entirely based on your page views, and once you place the advertisement, there’s no direct work to be done.
If you want to learn how to monetize a blog through display advertising, then some popular networks include Adsense, MediaVine, and AdThrive.
Personally, I use AdThrive for my display advertising network. I don’t have many display advertisements on my blog, but it is easy income.
4. Sell your own products
Another popular way to monetize a blog is to create a sell your own products.
This could be an online product, something that you ship, and so on, such as:
An online course
A coaching program
An eBook
Printables
Memberships
Clothing, candles, artwork, hard copy books, and anything else you can think of
And the list goes on and on. I have seen bloggers be very successful in selling all kinds of things on their blogs.
What’s great about selling your own product is that you are in complete control of what you are selling, and your income is virtually unlimited in many cases.
I launched my first product about 5 years after I created Making Sense of Cents, which was a blogging course called Making Sense of Affiliate Marketing. I regret not creating something sooner because this has been an excellent source of income and has helped many people along the way.
Have an email list
If you really want to learn how to monetize a blog, I recommend that you start an email list from the very beginning.
I waited several years to start my email list, and that was a huge mistake!
Here’s why you need an email list right away:
Your newsletter is YOURS. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don’t have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren’t fighting with anyone else to have them see your content.
The money is in your email list. I believe that email newsletters are the best way to promote an affiliate product. Your email subscribers signed up to hear what YOU have to write about, so you clearly have their full attention. Your email list, over any other promotional strategy, will almost always lead to more income and sales.
Your email subscribers are loyal to you. If someone is allowing you to show up in their inbox whenever you want, then they probably trust what you have to say and enjoy listening to you. This is a great way to grow an audience and a loyal one at that.
Email is a great way to deliver other forms of content. With Convertkit, I am able to easily create free email courses that are automatically sent to my subscribers. Once a reader signs up, Convertkit sends out all the information they need in whatever time frame I choose to deliver the content.
Attract readers
As a new blogger, you’ll want to find ways to attract a readership to your blog and your article.
No, you don’t need millions and millions of page views to earn a good living from blogging. In fact, I know some bloggers who receive 1,000,000 page views yet make less money than those with 100,000 monthly page views.
Every website is different, but once you learn what your audience wants, you can start to really make money blogging, regardless of how many page views you receive.
Having a successful blog is all about having a loyal audience and helping them with your content.
Even with all of that being said, if you want to learn how to monetize a blog, learning how to improve your traffic is valuable. The more loyal and engaged followers you have, the more money you may be able to make through your blog.
There are many ways to grow your readership, such as:
Write high-quality articles. Your blog posts should always be high-quality and helpful, and it means readers will want to come back for more.
Find social media sites to be active on. There are many social media platforms you can be active on, such as Pinterest, Facebook, Twitter, Instagram, TikTok, Youtube, and others.
Regularly share new posts. For most blogs, you should publish content at least once a week. Readers may forget about you if you go for weeks or months at a time without a blog post.
Guest post. Guest posting is a great way to reach a new audience, as it can bring new readers to your blog who will potentially subscribe to it.
Make sure it’s easy to share your content. I love sharing posts on social media. However, it gets frustrating when some blogs make it more difficult than it needs to be. You should always make sure it’s easy for readers to share your content, which means your social media icons should be easy to find, all of the info input and ready for sharing (title, link, and your username tagged), and so on. Also, you should make sure that when someone clicks on one of your sharing icons the title isn’t in CAPS (I’ve seen this too many times!).
Write better titles. The title of your post can either bring readers to you or deter them from clicking over. A great free tool to write better headlines is CoSchedule’s Headline tool.
Apply SEO strategies. SEO (search engine optimization) is not something I can teach in this small section, but I go over it below in another section.
Have a clean and user-friendly blog design. If you want more page views, you should make it as easy as possible for readers to navigate your blog. It should be easy for readers to find your blog homepage, search bar, blog posts, and so on.
Now, I also want to talk about helpful resources, courses, and more that can help you to learn how to grow your page views on your blog.
Below are some of my favorite blogging resources to help you improve your traffic:
Grow through SEO
SEO (search engine optimization) is how you get organic search traffic to your blog.
When you search a phrase on Google, you’ll see a bunch of different websites as the results. This is the result of these websites applying SEO strategies to their blog.
This is a great way for readers to find your blog, and SEO is important to pay attention to as you learn how to monetize a blog!
Below are some of my favorite SEO resources:
Stupid Simple SEO: This is my favorite overall SEO course, and one of the most popular for bloggers. I highly recommend taking it. I have gone through the whole course, and I constantly refer back to it.
Easy On-Page SEO: This is an easy-to-follow approach to learning on-page SEO so your articles can rank on Google. I have read this ebook twice, and it is super helpful.
Easy Backlinks for SEO: This ebook will show you 31 different ways to build backlinks, which are needed for SEO.
How To Get 50,000 Pageviews per Month With Keyword Research: This ebook shares the steps for keyword research so that you can get SEO traffic to your website.
Common questions about how to monetize a blog
Below, I’m going to answer some questions I’ve received about how to start a blog such as:
How many views do you need to monetize a blog?
How do beginner bloggers make money?
Why do bloggers fail?
How many posts should I have before I launch my blog?
How many times a week should I post on my blog?
How many views do you need to monetize a blog?
The amount of page views needed to make money blogging varies, and there is no magic number that you should be aiming for.
This is because it depends on so many factors, such as how you will monetize your blog, your niche, the number of email subscribers you have, the quality of your website, and more.
You may see success with 10,000 page views a month, or you may see success with over 100,000 page views a month. It simply depends on the factors above.
How do beginner bloggers make money?
Beginner bloggers can make money in many different ways, such as display advertising, affiliate marketing, creating their own products, and sponsorships.
You can start any of these right from the very beginning.
Display advertising is usually the easiest way to begin monetizing a blog, but the payoff is not very high, especially in the beginning when your page views are not high.
How many posts should I have before I launch my blog?
I recommend just launching your blog as soon as you have one blog post and a design. Building a huge backlog of blog posts isn’t usually needed, and it can prevent you from ever getting started!
How many times a week should I post on my blog?
The more blog posts you have, then the more traffic you may get. That’s because it’s more opportunities to show up in Google searches or share your posts on social media.
I recommend publishing a new blog post at least once a week. Anything less isn’t advised.
Publishing blog posts consistently is smart because readers know to expect regular content from you.
Why do bloggers fail?
Bloggers fail for many different reasons. These reasons may include:
Giving up too soon. It takes time to make money blogging, and sadly, many people give up just a few months into starting a blog.
Not publishing consistently. I recommend publishing content at least once a week, as described in the previous section. Some new bloggers may go months without publishing, and this will take them much longer to make money blogging as they are simply not dedicating enough time to their blog.
Not spending enough time learning about blogging. Blogging is not as easy as you may think. There is a lot to learn in order to make it work. You may need to learn about how to grow your blog’s traffic, how to monetize a blog, how to write high-quality content, and more.
Not having your own domain and self-hosting. If you want to make money blogging, I highly recommend owning your domain name and being self-hosted. The longer you put this easy step off, the longer it will most likely take for you to make money blogging. You can learn more at How To Start a WordPress Blog.
And much more. Blogging is like any business – there are things to learn, things to improve on, and more.
How do I start a blog?
If you have any other questions related to starting a blog, I recommend checking out What Is A Blog, How Do Blogs Make Money, & More. In this article, I answer more questions related to blogging such as:
How do I come up with a blog name?
What blogs make the most money?
How do you design a blog?
How many views do you need to make money blogging?
How many blog posts should I have before launching?
The average cost of a dozen eggs in the U.S. is $3, according to data from the U.S. Bureau of Labor Statistics (BLS). Though higher than in previous years, it’s still lower than the $4.82 consumers paid on average in January of 2023, when concerns about egg shortages sent the cost of eggs skyrocketing.
Why does knowing the cost of a dozen eggs today matter? If you’re trying to manage your household budget, then keeping food costs as low as possible might be a priority. Where you live can play a part in determining how much you’ll pay for a dozen eggs.
Table of Contents
What Is the Average Cost of a Dozen Eggs Today?
On average, Americans are paying $3 for a dozen Grade A large eggs, based on the BLS data. That price reflects the most recent Consumer Price Index (CPI) data available as of February 2024. The CPI Consumer Price Index tracks prices for a basket of consumer goods and services over time.
In tracking egg price data, the CPI looks at average numbers by city, rather than state. Prices are based on the cost of a dozen eggs only and don’t take into account pricing for smaller or larger quantities of eggs sold, or pricing for different sizes of eggs. The CPI’s egg price data offers a snapshot of how egg prices have moved up or down over time. While prices increased sharply in the beginning of 2023, the average cost of a dozen eggs has since declined. Whether you live alone or are supporting a family, these types of fluctuations can impact your grocery budget.
It’s important to keep in mind that average reflects all prices from high to low, while median reflects the middle price. Median prices for eggs or other consumer goods and services may be higher than the average price. 💡 Quick Tip: Online tools make tracking your spending a breeze: You can easily set up budgets, then get instant updates on your progress, spot upcoming bills, analyze your spending habits, and more.
Average Cost of Eggs by State for 2023
If you’re interested in what is the average cost of a dozen eggs by state, you might be surprised at just how much prices can vary from one location to the next. The following table breaks down the average cost of a dozen eggs in all 50 states, according to pricing data from Instacart collected in December 2022. Note that the figures below were captured during the egg shortage, when prices were high, and may not reflect the latest CPI price data.
State
Cost
Alabama
$6.12
Alaska
$4.61
Arizona
$6.03
Arkansa
$4.95
California
$6.05
Colorado
$5.77
Connecticut
$5.54
Delaware
$4.79
District of Columbia
$4.58
Florida
$6.36
Georgia
$5.96
Hawaii
$9.73
Idaho
$5.09
Illinois
$4.82
Indiana
$4.33
Iowa
$4.44
Kansas
$4.41
Kentucky
$4.51
Louisiana
$5.59
Maine
$5.84
Maryland
$4.78
Massachusetts
$5.20
Michigan
$4.82
Minnesota
$5.10
Mississippi
$5.04
Missouri
$4.24
Montana
$5.46
Nebraska
$4.25
Nevada
$6.07
New Hampshire
$4.91
New Jersey
$5.05
New Mexico
$5.65
New York
$5.37
North Carolina
$5.60
North Dakota
$4.83
Ohio
$4.39
Oklahoma
$4.92
Oregon
$4.81
Pennsylvania
$4.52
Rhode Island
$5.10
South Carolina
$5.76
South Dakota
$5.00
Tennessee
$5.61
Texas
$5.43
Utah
$5.67
Vermont
$5.70
Virginia
$4.96
Washington
$4.91
West Virginia
$4.64
Wisconsin
$4.78
Wyoming
$5.84
Source: Instacart
Check your score with SoFi
Track your credit score for free. Sign up and get $10.*
Where the Cost of Eggs Is Highest
As evidenced by the price data, some states are more expensive than others when it comes to what you’ll pay for a dozen eggs on average. In descending order, here are the 10 states that had the highest cost overall for a dozen eggs:
• Hawaii
• Florida
• Alabama
• Nevada
• California
• Arizona
• Georgia
• Wyoming
• Maine
• Colorado
In each of those states, shoppers paid $5.70 or more on average for a dozen eggs. Hawaii is the most expensive state to buy eggs, with the average cost of a dozen eggs nearing $10.
Where the Cost of Eggs Is Lowest
Where is the average cost of a dozen eggs the cheapest? Shoppers paid the least for a dozen eggs in these states:
• Missouri
• Nebraska
• Indiana
• Ohio
• Kansas
• Iowa
• Kentucky
• Pennsylvania
• Alaska
• West Virginia
In these states, the average cost of eggs was below $5 per dozen. As you can see, most of these states are located in the central, southern, and eastern U.S., though Alaska is the outlier. Assuming food costs are lower overall in these states, the average grocery budget for a family of 5 is likely to be less compared to the states where eggs are more expensive.
Why Did the Cost of Eggs Increase
The spike in egg prices that peaked in 2022 was largely fueled by scarcity. An outbreak of avian flu sent egg production into decline as more than 43 million laying hens were lost to the disease or depopulation efforts. With fewer eggs in supply but demand not easing, egg prices began to rise. Prices began to decline as egg inventory increased following the end of the outbreak.
Prices began to decline as egg inventory increased. However, the ongoing outbreak and strong demand have helped keep prices high. Inflation can also be pointed to as a contributing factor to rising egg prices. In simple terms, inflation is a rise in prices for things consumers buy, like eggs and other household items. Knowing how to find the inflation rate and what’s considered to be a normal range matters for making the most of your money.
When inflation is higher, everything costs more and your money doesn’t go as far. A difference of a few cents in the price of a dozen eggs might not seem like much. But when everything else is going up in price too, and inflation doesn’t appear to be easing any time soon, it can take a serious toll on your wallet.
When Will the Cost of Eggs Go Down?
According to the CPI data, egg prices have declined from the peak they reached in January 2023. While eggs are more expensive than they were a couple of years ago, relief might be on the horizon. In its food price outlook, the USDA predicted that egg prices would drop 2.8% in 2024.
Monitoring prices for different goods and services can help you stay on top of your budget. Making and sticking to a spending and savings plan is one of the most basic steps for building wealth and increasing your net worth. Being able to measure your liquid net worth can give you an idea of how well you’re doing financially when it comes to accumulating assets and paying down debt.
Tips on How to Shop for Cheap Eggs
Shopping for eggs on the cheap can save you money and make it easier to live below your means. Living below your means benefits you in a few ways. For one thing, you may be less reliant on credit cards to cover expenses if you always have extra cash in your budget. And for another, it can make it easier to adapt to economic changes that can affect your budget and spending.
With that in mind, here are a few quick tips to help you pay less for eggs.
• Shop the farmer’s market. Buying eggs locally from a farmer’s market vs. a supermarket could save you money if you’re able to find lower prices. You may even be able to work out a barter or trade with a local farmer or neighbor who has a backyard flock, which could allow you to get eggs for free.
• Choose store brands. Store-brand products, including eggs, typically cost less than name-brand ones. If you’re not partial to any one egg brand, you may save a little money by choosing your local store’s brand.
• Buy eggs in bulk. Buying in bulk could save you money if you’re paying a lower unit price per egg. But the catch is that you have to be sure you’re actually going to use them all; otherwise, you could be wasting money.
• Use fewer eggs. A simple way to save money on eggs is to not consume as many. For instance, you might opt to get your daily protein from other sources or swap out your favorite baking recipes for ones that don’t incorporate eggs.
• Shop with coupons and cash back apps. Couponing may seem tedious but supermarkets make it easier by allowing you to load digital coupons to your store loyalty card. You can pair coupons with a cash back app that pays you a percentage back when you shop at partner grocery stores, which can add to your savings.
💡 Quick Tip: We love a good spreadsheet, but not everyone feels the same. An online budget planner can give you the same insight into your budgeting and spending at a glance, without the extra effort.
The Takeaway
The average cost of a dozen eggs might not be something you think about on a day-to-day basis. But knowing how much you’ll pay for eggs matters when it’s time to go to the grocery store and do your weekly shopping. Keeping an eye on egg prices and implementing some different hacks for finding cheap eggs can help you keep your food budget in check.
Take control of your finances with SoFi. With our financial insights and credit score monitoring tools, you can view all of your accounts in one convenient dashboard. From there, you can see your various balances, spending breakdowns, and credit score. Plus you can easily set up budgets and discover valuable financial insights — all at no cost.
See exactly how your money comes and goes at a glance.
FAQ
How much did a dozen eggs cost in 2023?
As of July 2023, the average cost of a dozen eggs was $2.09, according to Consumer Price Index data. Overall, egg prices were on the decline by mid-2023 after peaking at $4.82 on average per dozen at the beginning of the year.
What state has the most expensive eggs?
According to December 2022 pricing data from Instacart, Hawaii residents pay the most for a dozen eggs. On average, a dozen eggs there costs just under $10.
Do eggs last longer than sell by date?
Eggs can stay fresh past the sell by date, but there are limits on how long you’ll be able to use them. A simple way to tell if an egg is fresh is to place it in a glass or bowl of water. Eggs that float to the surface are no longer fresh, while ones that lie flat on their side are the freshest.
Photo credit: iStock/nd3000
SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service. When you use the service to connect an account, you authorize SoFi to obtain account information from any external accounts as set forth in SoFi’s Terms of Use. Based on your consent SoFi will also automatically provide some financial data received from the credit bureau for your visibility, without the need of you connecting additional accounts. SoFi assumes no responsibility for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, loss of user data, communications, or personalization settings. You shall confirm the accuracy of Plaid data through sources independent of SoFi. The credit score is a VantageScore® based on TransUnion® (the “Processing Agent”) data.
Third-Party Brand Mentions: No brands, products, or companies mentioned are affiliated with SoFi, nor do they endorse or sponsor this article. Third-party trademarks referenced herein are property of their respective owners.
Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
Paying bills is one of those forever things in life. But between the sheer number of bills for the month—rent or mortgage payment, car payment, utilities, credit cards—and the different ways to pay them, it can be tough to keep track of it all.
Making timely payments, though, is essential. Paying bills on time can mean avoiding late fees, higher interest rates, and dings to your credit score. In fact, your payment history—or how often you pay your bills on time—makes up the biggest portion of your credit score.
Fortunately, learning how to pay bills on time is often just a matter of getting organized and setting up a bill payment schedule. Try these tips and tricks to make missing bill due dates a thing of the past.
Take stock of all your monthly bills
First things first: You need to make a list of your bills for the month. Comb through your credit card and bank statements, and even your credit reports, to find typical payment amounts for your rent, utilities, loans, and credit cards. And don’t forget to look for more irregularly scheduled bills, like car insurance or subscription renewals.
Next, record the bills on a spreadsheet, in a budgeting app, or using any “method that will keep you organized and help you pay your bills on time,” says Dan Herron, a CFP® and certified public accountant. Be sure to include payments that are automatically paid out of your checking account or billed to your credit card. For each bill, write down:
Even if you’re a budgeting whiz, there may come a day when you can’t afford to pay all of your bills on time. That’s why you should also organize monthly bills by payment priority.
Using the above list, sort your bills into two groups: higher and lower priority. High-priority bills are for basic needs like shelter, transportation to work, and health insurance, or those that generally must be paid in full. Lower-priority bills are those that are important but offer some flexibility—for example, the ability to make a minimum payment (as is the case for a credit card) or to extend your payment due date.
Now you have a categorization system to help you make smart decisions about how to pay bills during times when you’re short on money.
Optimize your payment schedules
Once you have a monthly bills checklist, you can create a bill payment schedule that turns a slew of payment due dates and methods into a more streamlined system for how to pay bills. Here’s how to create one.
Group bills by due date
Many bills are due around the same time. Go through your monthly bills checklist and group them based on due date similarity.
Change your bill due dates
Some creditors allow you to change your regular bill due date. If you have many bills due at the beginning of the month, you may want to move some to the end of the month for better cash flow (for example, instead of paying a bill on Oct. 1, see if you can move it up to Sept. 30.) Update your bill payment schedule if you make any changes.
Add due dates to a calendar
Once you have your bills organized by due date, add them to a digital calendar and set payment reminders for a week before each bill is due, Herron says.
How to organize your bills
Staying organized is the best way to pay bills each month. What works best for you won’t be exactly the same as for someone else, but there are guidelines for how to pay bills most efficiently.
Create a bill ‘drop zone’
Rather than tossing your paper bills onto an already teetering pile of mail, keep unpaid bills in a dedicated file folder or basket. For electronic bills, create a digital folder for unpaid bills in your email, on your desktop, or in a cloud storage system. Once you’ve paid a bill, move it from the unpaid folder into a paid folder for that month or year, Herron says.
Automate as much as possible
The bill pay feature in your Discover® Cashback Debit account can make paying bills a snap. While automating all your bills comes with the risk of overdrawing your checking account—be sure you have overdraft protection or a connected savings account, Herron says.
Checking with cash back and no monthly fees
Discover Bank, Member FDIC
Decide when to pay your bills
Figure out how to pay bills that won’t be automatically paid from your checking account. Will you pay them when they come due or on a specific day or two each month? For example, if you have a bunch of bills due on the 15th of the month, you might decide to pay them all on the 8th of the month.
Take advantage of tech
Good news: You don’t have to rely solely on your memory or your organizational skills to pay your bills on time. Lean on technology for help.
Sign up for reminders from your bank and creditors when your bills are due. You can also receive notices of when payments or checks have cleared and when your checking account balance has dipped below a certain amount.
Also, consider using online bill pay through a checking account, which is one of the best ways to pay bills each month. In addition to automatic payments, this service offers features you can’t get from many other payment methods, such as paying multiple bills from one place and scheduling your bills to be paid in advance.
Have savings ready in case of an emergency
Having savings can help you ride out an emergency—say, a medical issue or a surprise car repair—without skipping a bill payment or taking on debt. Many financial experts recommend having enough money stored up to cover three to six months’ worth of expenses in case of a financial emergency. (Read our guide on adjusting your budget in case of a layoff.)
You can build your savings with sporadic deposits over time, but it’s also a good idea to include saving a regular amount as an “expense” in your budget. And if you have money left over after paying your bills, consider setting aside an additional portion in a separate savings account. “If the account is a high-yield savings account, you can earn some interest while you’re at it,” Herron says.
Ask for help when you need it
If you’re worried you won’t be able to cover all your bills—or you’ve already fallen behind—you have options! While it’s best to contact your creditors before you miss a payment, don’t be afraid to reach out at any point. Many creditors—such as credit card companies, medical providers, and banks—have options to help make paying your bills more manageable. For example, they might put you on a payment plan, adjust your payment due dates, or waive late fees.
Depending on your income level, there are also government programs targeted at helping people pay their utility bills.
Reevaluate and readjust
Managing and paying your bills is not a one-and-done situation. Be sure to keep your monthly bills checklist and bill payment schedule updated throughout the year.
Herron recommends reviewing your credit card and checking account statements weekly to “check your spending and see if there are any bills that you don’t recognize or that have gone up in price.” Not only can this help you stay on budget, but it’s also a good opportunity to cancel any subscriptions you no longer want. If you’re struggling to pay your bills, look for areas where you can reduce your expenses or find a better deal and then take action, like shopping around for cheaper internet service.
You’re in control
Paying bills may never be your favorite thing to do, but creating a system for how to pay bills on time can make you feel much more prepared and secure when the first of the month (or the 15th or the 30th) rolls around.
Automation is one easy step to help ensure your bills get paid on time each month, and a Discover Cashback Debit account makes bill paying simple and straightforward. Plus, it earns 1% cash back on up to $3,000 in debit card purchases each month.1 That’s a win-win for anyone looking to stay current on their bills and make a little extra cash while they do it.
Articles may contain information from third parties. The inclusion of such information does not imply an affiliation with the bank or bank sponsorship, endorsement, or verification regarding the third-party or information.
1ATM transactions, the purchase of money orders or other cash equivalents, cash over portions of point-of-sale transactions, Peer-to-Peer (P2P) payments (such as Apple Pay® Cash), online sports betting and internet gambling transactions, and loan payments or account funding made with your debit card are not eligible for cash back rewards. In addition, purchases made using third-party payment accounts (services such as Venmo® and PayPal®, who also provide P2P payments) may not be eligible for cash back rewards. Apple Pay is a trademark of Apple Inc. Venmo and PayPal are registered trademarks of PayPal, Inc. Samsung Pay is a registered trademark of Samsung Electronics Co., Ltd. Google, Google Pay, and Android are trademarks of Google LLC.
Hey, I’ve just been featured on CNBC and I want to say hello to all of my new readers. You can read the CNBC article here – 34-year-old mom dropped $50,000 to cruise the world with her family: ‘It was some of the best money I ever spent’ If you are a new visitor –…
Hey,
I’ve just been featured on CNBC and I want to say hello to all of my new readers.
You can read the CNBC article here – 34-year-old mom dropped $50,000 to cruise the world with her family: ‘It was some of the best money I ever spent’
If you are a new visitor – welcome to Making Sense of Cents!
I have received many emails about how I was able to afford this trip. I have a free How To Start A Blog course that you can sign up for here. I also talk about this below and how I’ve been able to earn over $5,000,000 blogging over the years.
If you want to read more about my world cruise trip, I recommend reading Around-The-World Cruise With A Kid (25+ Countries In 4 Months!).
Here are some blog posts that you may find helpful and enjoy:
If you have any questions, please leave a comment below or send me an email.
Thanks for stopping by.
-Michelle Schroeder-Gardner
—-
In addition to reading the CNBC article linked above, I also want to talk about how I grew a blog that has earned me over $5,000,000. I know I will get a lot of questions, so I figured it’s best to lay it all out right here 🙂
What started as just a hobby turned into one of the most life-changing things I’ve ever done – that’s starting my blog, and learning how to make money with it.
Since learning how to monetize a blog over 10 years ago, I have now earned over $5,000,000 from my site. This is still hard for me to believe, and I’m the one who’s lived it!
In the beginning, all I was doing was tracking my own personal finance progress as I finished school and started paying off my student loans. Blogging was a very new concept to me at the time – I heard about it from a magazine – and people were just learning how to monetize blogs back in 2011.
Most bloggers started back then with display ads and sponsored posts, but the options have only increased.
Because of all of the new ways to make money blogging, like affiliate income and selling your own products, you can make somewhat passive income as a blogger.
Passive income is my favorite way to make money because it makes blogging even more flexible and something I can do as I work from home, travel, and work whenever I want.
Blogging has changed my life for the better, and I’m now earning thousands of dollars a month doing something I love.
Learning how to monetize a blog takes work and time, but it’s 100% possible to do. I started earning money after just six months of blogging, and I didn’t even set out to make money when I created Making Sense of Cents. Just think of the potential if you start out knowing that making money blogging is possible!
Starting my blog is one of the best things I’ve ever done for my work, personal, and financial life. And, I urge anyone who is interested to start a blog and learn how to monetize it.
How I earned my first income from blogging
Many of my readers have heard this story, but I love sharing it because I started out like many of you, except I had no idea that blogs could make money. When I started Making Sense in August of 2011, I simply wanted a way to keep track of my financial progress and meet others who had similar goals.
As I started getting to know other bloggers in the community, a blogger friend of mine connected me with an advertiser who was willing to pay me $100 for an advertisement.
I couldn’t believe someone would pay me $100 to advertise on my site!
While it wasn’t a lot of money, especially considering the amount of time and work I put towards my blog in those 6 months, it was very motivating to see that something I loved doing could actually make money.
After that first $100, I started doing a lot of research on how to monetize a blog, and my blogging income quickly grew from there.
One year after I started my blog, I was earning around $1,000 a month, and I was making around $10,000 monthly two years after I started Making Sense of Cents.
My income only continued to grow, and I am still earning a healthy income from this website today.
How To Start A Blog FREE Course
If you want to learn how to monetize a blog and you haven’t started your blog, then I recommend starting with my free blogging course How To Start A Blog FREE Course.
Here’s a quick outline of what you will learn in this free course:
Day 1: Reasons you should start a blog
Day 2: How to determine what to blog about
Day 3: How to create your blog – in this lesson, you will learn how to start a blog on WordPress, and my tutorial makes it very easy to start a blog
Day 4: How to monetize a blog – this is where you learn about the many different ways to make money blogging!
Day 5: My tips for earning passive income from your blog
Day 6: How to grow your traffic and followers
Day 7: Miscellaneous blogging tips that will help you be successful
This is delivered directly to your email inbox, and you will learn how to grow a blog from scratch.
Start with a plan for your blog
Sure, you can start on a whim, and that’s kind of what I did, haha.
But, I do think that creating a plan is a good idea if you want to learn how to monetize a blog. This can help you get an organized start, identify your blog’s niche, decide on your blogging goals, find opportunities for blogging income, and more.
It wasn’t until 2015 that I finally created a blogging plan (that’s 4 years after I started!), and my blog income grew significantly after that.
I credit that growth to creating a plan!
Having a plan would have been a huge help in the beginning, and I wish I would have started with one. I probably missed some income opportunities because I had no real plan or direction in the first couple of years.
Since creating a blogging plan, I became more focused on goals and motivated toward improving and building Making Sense of Cents.
Here are some questions that you may want to ask yourself when creating a plan for your blog:
What will you write about on your blog?
How do you want to make money with your blog?
What will you do to reach readers on your blog?
What are your goals for your blog?
Thinking about, researching, and answering these questions will help guide you on your journey and help you decide what to do next.
Write high-quality and engaging blog posts
Your blog’s content is extremely important. This will be what attracts your readers, has them coming back for more, earns you blogging income, and more.
Now, you don’t need to be an expert or need a degree to start talking about a subject, but you do need to be knowledgeable or interested in what you are talking about. And, always be truthful! This will show in your writing and actually help your readers.
To write high-quality content on your blog, here are some tips:
Figure out exactly what it is that you’d like to write about and why you think the content is important. Being passionate about a subject will give you the motivation to write content that people want to read. Just think about it: If you don’t enjoy writing your content, then why should you expect someone else to want to read it?
Ask your audience what they want you to write about. Many of my best ideas come from expanding on reader questions.
Research your blog topics by reading news articles, going to a library, searching for statistics and interesting facts, and more.
If your blog posts are more personal in nature, then dig deep and share your thoughts, and be personable in your writing – your readers want to hear your story!
Write long, helpful content. Sure, some great content may only be a few hundred words, but to be as helpful as possible, long content is usually the best. My content is usually over 2,000 words, and this article is around 5,000. Now, you don’t want to just write a lot of fluff content in order to get more words in – you want to actually be helpful!
Reread your content. I used to read my content 10 times or more before I would publish it. Now, I have an editor who makes sure I’m always publishing high-quality content.
Network, network, network
If you want to learn how to monetize a blog, then networking can be extremely helpful.
Networking can mean:
Making friends with other bloggers
Attending blogging conferences
Sharing content that other bloggers have written
Following other bloggers in your niche on social media
Signing up for other bloggers’ newsletters
Joining blogging groups on Facebook
Some bloggers don’t do any of these things and purely see other bloggers as competition. I don’t believe this is the correct way to approach blogging because you will hold yourself back immensely!
Networking is important because it can help you enjoy blogging (friends are nice to have, right?!), teach you new ideas (such as how to make money blogging or how to grow a blog), make valuable connections, and more.
Keep in mind that networking is even how I earned my very first $100 blogging. My blogging friend connected me with an advertiser, which helped changed my blogging journey.
I have learned a lot about blogging from the blogging community, and the people I’ve connected with have been a tremendous support as I’ve grown my blog.
Be prepared to put in a lot of hard work
Starting a blog is relatively easy. But, growing and learning how to monetize a blog takes a lot of work.
You’ll have to:
Start a blog, design it, create social media accounts, and more
Write high-quality blog posts
Attract an audience of readers
Monetize your blog
Continue learning about blogging
And more
Even when I was just a new blogger and had no plans of making money blogging, I was still spending well over 10 hours a week on Making Sense of Cents.
When I was working my full-time day job and earning an income from my blog, I was working around 40-50 hours a week on my blog on top of my day job!
Now that I blog full-time, my hours vary. Some months I hardly work, and there are other months that I may work 100 hours a week.
It’s not easy, and there’s always something that needs to be done.
But, I absolutely love blogging, which makes the hard work a little less tough.
How to monetize a blog: 4 different ways
There are many different ways you can monetize your blog, including:
Affiliate marketing
Advertisements and sponsorships
Display advertising
Create your own product, such as an ebook, course, physical or online products, and more
You could choose to monetize your blog using all of these methods, or even just one. It’s just a personal decision.
For me, I like to be diversified and monetize in many ways, so I do them all.
Below, I am going to dive a little deeper into each way to make money blogging.
1. Affiliate marketing
Affiliate marketing can be a great way to make money blogging because if there is a product or company that you enjoy, all you have to do is review the product and share a unique affiliate link where your readers can sign up or make a purchase.
In fact, this is my favorite way to monetize a blog. I enjoy it because it can be quite passive – I can create just one blog post and potentially earn an income from it years later. This is because even though a blog post may be older, I am still constantly driving traffic to it and readers are still purchasing through my affiliate links.
Affiliate marketing is a blog monetization method where you share a link to a product or company with your readers in an attempt to make an income from followers purchasing the product through your link.
Here are some quick tips so that you can make affiliate income on your blog:
Use the Pretty Link plugin tocleanupmessy-lookingaffiliatelinks. I use this for nearly all of my affiliate links because something like “makingsenseofcents.com/bluehost” looks much better than the long, crazy-looking links that affiliate programs usually give you.
Provide real reviews. You should always be honest with your reviews. If there is something you don’t like about a product, either don’t review the product at all or mention the negatives in your review.
Ask for a commission increase. If you are doing well with a particular affiliate program, ask to increase your commissions.
Build a relationship with your affiliate manager. Your affiliate manager can supply your readers with valuable coupons, commission increases, bonuses, and more.
Write tutorials. Readers want to know how they can use a product. Showing them how to use it, how it can benefit them, and more are all very helpful.
Don’t go overboard. There is no need to include an affiliate link 1,000 times in a blog post. Include them at the beginning, middle, and end, and readers will notice it. Perhaps bold it or find another way for it to stand out as well.
You can learn more about affiliate marketing strategies in my course Making Sense of Affiliate Marketing.
2. Advertisements and sponsorships
Advertising on a blog is one of the first ways that bloggers learn how to monetize a blog. In fact, it’s exactly how I started!
This form of blogging income is when you directly partner with a company and advertise for them on your website or social media accounts.
You may be writing a review for them, a tutorial, talking about their product or company, taking pictures, and so on.
If you want to learn how to increase your advertising-income, I recommend taking my Making Sense of Sponsored Posts course.
3. Display advertising
Display advertising is one of the easiest ways to make money blogging, but it most likely won’t earn you the most, especially in the beginning.
I’m sure you’ve seen display ads before. They may be on the sidebar, at the top of a post, within a blog post, and so on.
The ads are automatically added when you join an advertising network, and you do not need to manually add these ads to your blog.
Your display advertising income increases or decreases almost entirely based on your page views, and once you place the advertisement, there’s no direct work to be done.
If you want to learn how to monetize a blog through display advertising, then some popular networks include Adsense, MediaVine, and AdThrive.
Personally, I use AdThrive for my display advertising network. I don’t have many display advertisements on my blog, but it is easy income.
4. Sell your own products
Another popular way to monetize a blog is to create a sell your own products.
This could be an online product, something that you ship, and so on, such as:
An online course
A coaching program
An eBook
Printables
Memberships
Clothing, candles, artwork, hard copy books, and anything else you can think of
And the list goes on and on. I have seen bloggers be very successful in selling all kinds of things on their blogs.
What’s great about selling your own product is that you are in complete control of what you are selling, and your income is virtually unlimited in many cases.
I launched my first product about 5 years after I created Making Sense of Cents, which was a blogging course called Making Sense of Affiliate Marketing. I regret not creating something sooner because this has been an excellent source of income and has helped many people along the way.
Have an email list
If you really want to learn how to monetize a blog, I recommend that you start an email list from the very beginning.
I waited several years to start my email list, and that was a huge mistake!
Here’s why you need an email list right away:
Your newsletter is YOURS. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don’t have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren’t fighting with anyone else to have them see your content.
The money is in your email list. I believe that email newsletters are the best way to promote an affiliate product. Your email subscribers signed up to hear what YOU have to write about, so you clearly have their full attention. Your email list, over any other promotional strategy, will almost always lead to more income and sales.
Your email subscribers are loyal to you. If someone is allowing you to show up in their inbox whenever you want, then they probably trust what you have to say and enjoy listening to you. This is a great way to grow an audience and a loyal one at that.
Email is a great way to deliver other forms of content. With Convertkit, I am able to easily create free email courses that are automatically sent to my subscribers. Once a reader signs up, Convertkit sends out all the information they need in whatever time frame I choose to deliver the content.
Attract readers
As a new blogger, you’ll want to find ways to attract a readership to your blog and your article.
No, you don’t need millions and millions of page views to earn a good living from blogging. In fact, I know some bloggers who receive 1,000,000 page views yet make less money than those with 100,000 monthly page views.
Every website is different, but once you learn what your audience wants, you can start to really make money blogging, regardless of how many page views you receive.
Having a successful blog is all about having a loyal audience and helping them with your content.
Even with all of that being said, if you want to learn how to monetize a blog, learning how to improve your traffic is valuable. The more loyal and engaged followers you have, the more money you may be able to make through your blog.
There are many ways to grow your readership, such as:
Write high-quality articles. Your blog posts should always be high-quality and helpful, and it means readers will want to come back for more.
Find social media sites to be active on. There are many social media platforms you can be active on, such as Pinterest, Facebook, Twitter, Instagram, TikTok, Youtube, and others.
Regularly share new posts. For most blogs, you should publish content at least once a week. Readers may forget about you if you go for weeks or months at a time without a blog post.
Guest post. Guest posting is a great way to reach a new audience, as it can bring new readers to your blog who will potentially subscribe to it.
Make sure it’s easy to share your content. I love sharing posts on social media. However, it gets frustrating when some blogs make it more difficult than it needs to be. You should always make sure it’s easy for readers to share your content, which means your social media icons should be easy to find, all of the info input and ready for sharing (title, link, and your username tagged), and so on. Also, you should make sure that when someone clicks on one of your sharing icons the title isn’t in CAPS (I’ve seen this too many times!).
Write better titles. The title of your post can either bring readers to you or deter them from clicking over. A great free tool to write better headlines is CoSchedule’s Headline tool.
Apply SEO strategies. SEO (search engine optimization) is not something I can teach in this small section, but I go over it below in another section.
Have a clean and user-friendly blog design. If you want more page views, you should make it as easy as possible for readers to navigate your blog. It should be easy for readers to find your blog homepage, search bar, blog posts, and so on.
Now, I also want to talk about helpful resources, courses, and more that can help you to learn how to grow your page views on your blog.
Below are some of my favorite blogging resources to help you improve your traffic:
Grow through SEO
SEO (search engine optimization) is how you get organic search traffic to your blog.
When you search a phrase on Google, you’ll see a bunch of different websites as the results. This is the result of these websites applying SEO strategies to their blog.
This is a great way for readers to find your blog, and SEO is important to pay attention to as you learn how to monetize a blog!
Below are some of my favorite SEO resources:
Stupid Simple SEO: This is my favorite overall SEO course, and one of the most popular for bloggers. I highly recommend taking it. I have gone through the whole course, and I constantly refer back to it.
Easy On-Page SEO: This is an easy-to-follow approach to learning on-page SEO so your articles can rank on Google. I have read this ebook twice, and it is super helpful.
Easy Backlinks for SEO: This ebook will show you 31 different ways to build backlinks, which are needed for SEO.
How To Get 50,000 Pageviews per Month With Keyword Research: This ebook shares the steps for keyword research so that you can get SEO traffic to your website.
Common questions about how to monetize a blog
Below, I’m going to answer some questions I’ve received about how to start a blog such as:
How many views do you need to monetize a blog?
How do beginner bloggers make money?
Why do bloggers fail?
How many posts should I have before I launch my blog?
How many times a week should I post on my blog?
How many views do you need to monetize a blog?
The amount of page views needed to make money blogging varies, and there is no magic number that you should be aiming for.
This is because it depends on so many factors, such as how you will monetize your blog, your niche, the number of email subscribers you have, the quality of your website, and more.
You may see success with 10,000 page views a month, or you may see success with over 100,000 page views a month. It simply depends on the factors above.
How do beginner bloggers make money?
Beginner bloggers can make money in many different ways, such as display advertising, affiliate marketing, creating their own products, and sponsorships.
You can start any of these right from the very beginning.
Display advertising is usually the easiest way to begin monetizing a blog, but the payoff is not very high, especially in the beginning when your page views are not high.
How many posts should I have before I launch my blog?
I recommend just launching your blog as soon as you have one blog post and a design. Building a huge backlog of blog posts isn’t usually needed, and it can prevent you from ever getting started!
How many times a week should I post on my blog?
The more blog posts you have, then the more traffic you may get. That’s because it’s more opportunities to show up in Google searches or share your posts on social media.
I recommend publishing a new blog post at least once a week. Anything less isn’t advised.
Publishing blog posts consistently is smart because readers know to expect regular content from you.
Why do bloggers fail?
Bloggers fail for many different reasons. These reasons may include:
Giving up too soon. It takes time to make money blogging, and sadly, many people give up just a few months into starting a blog.
Not publishing consistently. I recommend publishing content at least once a week, as described in the previous section. Some new bloggers may go months without publishing, and this will take them much longer to make money blogging as they are simply not dedicating enough time to their blog.
Not spending enough time learning about blogging. Blogging is not as easy as you may think. There is a lot to learn in order to make it work. You may need to learn about how to grow your blog’s traffic, how to monetize a blog, how to write high-quality content, and more.
Not having your own domain and self-hosting. If you want to make money blogging, I highly recommend owning your domain name and being self-hosted. The longer you put this easy step off, the longer it will most likely take for you to make money blogging. You can learn more at How To Start a WordPress Blog.
And much more. Blogging is like any business – there are things to learn, things to improve on, and more.
How do I start a blog?
If you have any other questions related to starting a blog, I recommend checking out What Is A Blog, How Do Blogs Make Money, & More. In this article, I answer more questions related to blogging such as:
How do I come up with a blog name?
What blogs make the most money?
How do you design a blog?
How many views do you need to make money blogging?
How many blog posts should I have before launching?
As many college students will attest, regularly buying food on campus is not only expensive, but often unhealthy. Buying your lunch for 10 dollars a day at the fast food restaurants, pizza joints, and coffee shops on campus can really add up, and most have limited healthy menu options. Taking the time to plan out your lunches and pack healthy meals for college students can make a huge difference in your energy levels throughout the day. Best of all, there are easy meals for college students that you can whip up on a budget.
The following meal plan shows how to eat on a college budget and offers healthy lunch recipes and easy meals for college students. The guide features tips from Jacqueline de Grave, a former student and college athlete who is passionate about cooking and eating well on a budget, and it’s also been reviewed by Kathryn Alp, a registered dietitian.
Monday
Rice and Beans
How to eat on a college budget starts with this quick and easy meal that you can make in a big batch a night or two in advance. It’s just what you’re looking for on a busy week with back-to-back tests and papers. Choose brown rice to hike up your fiber intake and add all sorts of veggies like corn, avocado, tomatoes and peppers for even more nutrition and flavor. Black beans and kidney beans work well, but you can also try other varieties like navy, white or chickpeas. Bean dishes can be perfect healthy meals for college students—and they can be done on a college budget.
Tuesday
Super Salad
It’s time to revamp your tired bowl of greens by topping it with tasty sources of protein and fiber. In addition to your favorite fruits or vegetables, try adding chickpeas, chicken breast, canned tuna or a sliced hard-boiled egg to keep you full throughout the day as you go from class to class. Hemp hearts are another great source of protein that are delicious sprinkled on top of salads. You may even be able to throw one of these together at your cafeteria’s salad bars when you’re on the hunt for easy meals for college students.
One of de Grave’s creations is a super simple orzo pasta salad with ground turkey, veggies, and feta cheese.
“Salads don’t have to be boring,” de Grave says. “I love to have fun mixing up ingredients that vary from pasta salads, chickpea or bean salads, to chicken salad sandwiches or chicken salad on a bed of greens. As long as you are willing to get creative with your ingredients, salads can take on many shapes and flavors and be perfect for light snacks or heartier meals that are easy to carry around.”
Wednesday
Pita Pockets
Sounds like the perfect budget meal to accompany a marathon study session, right? You can also put it on your list of healthy meals for college students. Variations include marinated tofu for vegetarians or sliced chicken breast or pork chop for meat eaters. Stuff the pita with bean sprouts, cucumbers, tomatoes, onions, avocado, and Greek yogurt and voila: You’ve got a quick, easy lunch that’s cheaper and healthier than an sandwich or burger at any campus fast food joint. Go ahead and get creative with your fillings.
“I sometimes replace the pita with romaine lettuce,” de Grave says. “Topping it with veggies, chicken, ground turkey, or chicken and homemade dressings is a super simple way to throw together a quick and affordable meal.”
Thursday
Egg Salad and Tuna Sandwich
How to eat on a college budget? Look no further than this mashup of two classic (and inexpensive) sandwich toppers: egg salad and tuna. You can splurge on your favorite veggie toppings. Use low-fat mayonnaise or Greek yogurt and hearty whole grain bread to make this an even healthier option.
“Carbs provide us with the only source of fuel for our brains,” Alp says. “If you eat enough high-quality carbs like whole grains, fruits and vegetables—that’s going to be your brain food,” she adds.
Friday
DIY Fresh Spring Rolls
These are a little bit more time consuming to prepare, but totally worth it if you’re looking for healthy meals for college students. Simply roll up vegetables and your favorite protein in rice paper, and serve with your favorite dipping sauce. You can use any filling you like including chicken breasts, avocado, or cherry tomatoes. Tofu is a great alternative because it can be cheaper than meat and can absorb any flavor, making it very versatile.
Daily Snacks
When learning how to eat on a college budget, it’s important to curb your hunger with healthy snacks throughout the day. For a well-balanced snack, Alp recommends including a food high in protein or fiber combined with carbs from fruits or vegetables. Need a few ideas to get you going? Get started with these:
Healthy Granola Cookies
Granola-based cookies can be tailored to all taste buds. Make them sweet by adding cacao nibs and plenty of dried fruit like cranberries, blueberries, and raisins, or opt for higher protein with peanut butter, coconut flakes, slivered almonds and pumpkin seeds. Buying the dried fruit, nuts and seeds at your nearest bulk store can make them more affordable.
Overnight Oats
Make this delicious and inexpensive snack in a mason jar and leave it in your fridge overnight. You can get creative with this one and add anything from cocoa to pumpkin puree to fresh fruit and peanut butter.
Homemade White Bean Dip
Make this dip in a big batch in advance and store it in sealed containers for up to three days. Serve with pita, sliced veggies or crackers.
Ants on a Log
Nope, it’s not just for kids. This one is a fun, easy meal for college students. Top celery stalks with peanut butter and raisins the good old fashioned way or experiment with other toppings.
If eating on campus is your only option, keep these tips in mind for eating well in a pinch…
Alp says there is one key area where college students often slip up. “Drinking your calories. If I could tell everyone to quit juice, I would,” she says.
Alp suggests avoiding soda or juice because these drinks can contain added sugar that can slow you down over the course of the day. Even so-called “sports drinks” can pack a lot of sugar into just one bottle.
And when you need an extra caffeine kick, consider avoiding energy drinks or sweet coffee drinks. Not only do these drinks cost a pretty penny, many pre-made coffee drinks have more sugar than a can of soda.
“If students choose water over juice, extra sugar in their coffee, energy drinks or pop they would be cutting quite a lot of calories out of their diet,” Alp says.
Because sometimes it’s impossible to avoid the food court when you’re stuck on campus all day, Alp has some guidance for choosing the healthiest option from fast food restaurants.
“Choose tomato-based sauces over cream sauces. Choose the grilled option over the fried option. And choose the whole wheat option whenever possible,” she says.
Articles may contain information from third-parties. The inclusion of such information does not imply an affiliation with the bank or bank sponsorship, endorsement, or verification regarding the third-party or information.
Hosting a successful Thanksgiving on a budget starts with smart shopping strategies and a manageable guest list.
November 1, 2023
Every November, family and friends gather to reflect on what they’re grateful for and indulge in a home-cooked meal. But with food costs steadily increasing, Thanksgiving can easily be one of the most stressful and costly holidays of the year.
The good news? You don’t have to break the bank to host a holiday dinner that leaves your guests full and impressed. Here are some tips for hosting Thanksgiving on a budget without compromising on the warmth and joy of the holiday season.
1. Get a head start on planning
It’s never too early to start preparing for the holidays, especially if you’ve volunteered to host. Haley and Justin Brown-Woods, financial coaches and hosts of the Price of Avocado Toast podcast, recommend thinking about what type of Thanksgiving you’d like to create. Will it be casual or elegant? A full, traditional meal or just heavy appetizers?
Most importantly: How big will the celebration be? Having a rough idea of how many people you’ll be hosting will provide a better sense of how much food and drink you’ll need, which can help you set a realistic budget.
One tip: If you’ve previously hosted Thanksgiving, review bank statements from those years to approximate your expenses for this year’s dinner.
2. Keep your guest list in check
The more, the merrier, right? Not necessarily. Too many Thanksgiving guests mean more mouths to feed—and more money spent. “One of the first steps we’d suggest when doing Thanksgiving on a budget is being modest in who you invite,” Haley says. More guests can mean you might need to plan for considerations like dietary restrictions or picky kids. To keep it simple, invite only close family members or just your immediate household.
“As you add to the list of guests, you need to ask yourself how much more of each dish you’ll need to make,” Haley says. “Boiling a few extra potatoes is wildly different from making an entire new casserole pan of dressing. Do you plan on giving out leftovers to all? Do you have disposable containers to send it all home in? Ask yourself what kind of post-meal situation you’re comfortable with and then build around that.”
3. Commit to a budget and build your savings fund
Once you’ve figured out the guest list and your overall style, determine a budget for food, decorations, and other expenses based on how many guests you plan to invite. Then, pad your final budget to cover any unexpected costs that might pop up.
Try to keep your budget limited to the essentials. “You do not need to buy or serve everything,” Haley says. “Potatoes don’t need to be curated into four styles, and you don’t need every extra casserole you saw on social media.”
Having a rough estimate for expenses is the first step toward building your holiday fund. To help your savings go even further, consider opening a high-yield online savings account to take advantage of the compound interest it earns every month.
Start saving with no minimum balance
Discover Bank, Member FDIC
“We suggest having a sinking fund in a high-yield savings account built specifically for holidays that you can add to each month and then pull from when needed,” Justin says. “This could be for things like groceries, gifts, excursions, or any other expenses that come with the holiday season. When we save in advance for our goals, not only do we feel empowered, but we spend more intentionally because we recognize the work and planning that went into getting to that point.” Not to mention, you’ll experience lower overall stress if you come out of the holidays without considerable debt to pay back in the new year.
4. Take inventory of what you have
One simple trick to ensuring a successful Thanksgiving dinner on a budget? Figure out what you already have at home to reduce unnecessary expenses. Pantry staples, like sugar and flour, can last for many months, and there’s no need to buy them brand new just for one dinner. If you’re missing a certain-sized pot or baking tray, consider borrowing cookware from a guest before the big day. Thrift stores are also an inexpensive place to find what you need to help keep your Thanksgiving spending under control.
5. Shop with a budget-first mindset
Haley recommends several money-saving tips when shopping for Thanksgiving dinner on a budget.
“Buy off-brand when possible,” Haley says. “You don’t need name-brand condensed soup for a green bean casserole. Your guests will still love whatever is made. The flavors meld together anyway, so cut costs as much as possible.”
Another tip: To curb spending, buy certain items ahead of time to avoid last-minute and unnecessary purchases. “Start stocking up on the nonperishables months in advance,” Haley adds. “You’ll be tempted to buy straight from the Thanksgiving display if you shop too close to the holiday. And you know what else is on that display? Decor, extra desserts, favors, and other stuff you absolutely do not need.”
6. Save money on the decor
You don’t need to spend a fortune to enhance the Thanksgiving mood. Decorating for Thanksgiving on a budget is a chance for you to exercise creativity and maybe even enlist the help of guests for a night of crafting. Instead of buying that fancy centerpiece you saw online, use it as inspiration to create a centerpiece with decorations you already own or can thrift on the cheap.
Better yet: Take a minimalist approach to your Thanksgiving decorations.
“As far as decor, less is more,” Haley says. “A comforting table setting, maybe one from years past, is just enough. Sometimes we forget that ‘more’ can really mean ‘busy,’ which detracts from the connection we crave on this holiday.”
7. Consider hosting dinner potluck-style
Want to really limit the stress and spending? Offer to host a potluck Thanksgiving or “Friendsgiving” dinner. As the host, you can still cook the main entrees like the turkey, but a potluck allows you to delegate smaller side dishes to your guests—especially if you can’t trim down your guest list.
Justin says: “We are big fans of potluck style. If your extended family is so close that you can’t avoid the invites, consider asking all to contribute meaningfully, in alignment with their budget. Find spaces where folks can contribute, and then ask if that works or if they’d like to adjust. An example could be, ‘Hey, we’re so excited to have you for Thanksgiving. We’re asking everyone to contribute a dish so the meal is easier on all. Would you be comfortable bringing that famous dish you make?’”
Granted, there are certain circumstances where guests may not be able to contribute. For example, family members visiting from out of town might not be able to bring a home-cooked dish or have time to visit the store before dinner. If traveling guests offer, feel free to accept their contribution. Otherwise, it’s probably best not to ask.
Don’t let hosting duties stress you out
Most importantly, Thanksgiving is a time for family, friends, and loved ones to reflect on all they’re grateful for and to enjoy each other’s company. Hosting should be fun—not gray hair-inducing, and it’s important to remember that who you invite is more important than how much you spend on the tablecloths.
“Remind yourself of what your values for the holiday are,” Haley says. “If feeding people is a value, then how can we do that comfortably, without breaking the bank? If connecting with loved ones matters more, maybe you can save on the meal in some capacity. Value-based spending is key to enjoying your money and your life, so identify the value and then spend intentionally within that framework.”
Ready to raise your hand to host this year’s Thanksgiving on a budget? Check out the features of a Discover® Online Savings Account to see how it can support your holiday savings efforts today.
Articles may contain information from third-parties. The inclusion of such information does not imply an affiliation with the bank or bank sponsorship, endorsement, or verification regarding the third-party or information.
This article is part of a series put together by the Total Mortgage marketing team that provides loan officers and other sales professionals with a crash course in marketing and self-promotion. To read other articles in this series, click here.
Driving traffic to your site can be a challenge, and one of the most difficult aspects of that challenge is getting Google and the other major search engines to trust your site and consequently increase its ranking position for high-value keywords. Though there are hundreds, possibly even thousands, of components that factor into Google’s ranking algorithm, inbound links (links from another site to your own site) are one of the most important.
To help make the process as painless as possible, we’ve put together the following guide. It will help highlight the importance of inbound links and explain some of the best ways to generate high-value links to your site.
Why you want inbound links
Inbound links do two main things:
1. Drive traffic to your site
Ever clicked on a link and wound up at a website you otherwise would never have found? That’s the power of inbound links. They bring you users who would not have gotten there otherwise.
2. Increase search engine ranking
Search engines want to give users the best results. If a site has many links from other sites, that’s usually a good sign that it has worthwhile content on it, and its search ranking will go up.
Want those things to happen? Of course you do.
Quick Tips
It’s no easy feat to generate inbound links, but here are some tips to get the ball rolling:
Link to other blogs
When someone smiles at you, thanks to mirror neurons, it’s likely that you’ll instinctively smile back. It might be a little different from a biological point of view, but when other bloggers see that you’ve linked to their site, they’re more likely to reciprocate and link to your site.
So when you write blogs (if you’re not doing that already, you should be), add some links to other blogs. With so much fantastic content on the web, it shouldn’t be hard to find resources that naturally fit into your posts.
Guest blog for other sites
Creating quality content is tough, which means most sites welcome the opportunity for a guest post on their blog. So set aside a few posts and reach out to various outlets to see if they’re interested. It’s common courtesy to allow at least one inbound link to your site per post. Don’t be surprised if they contact you in the future wondering if they can do the same on your site.
Create infographics
We live in a largely visual world. If you have information that you can craft, or have someone craft, into a compelling infographic, people will share that image and link back to you as the source. You might think to yourself, “I’m a loan officer; I can’t create infographics…”
Not so. You don’t have to be schooled in design, you just have to know some of the basics. There are many tutorials online that take as little as an hour to run through what you need to know to get started.
Considering your site will be around for a while, it could be worth it to learn how to design an infographic. Who knows? Maybe you’ll enjoy it.
Do something funny
Laughing is fun. Humor is one of the most desirable traits in a significant other for a reason. The mortgage industry isn’t known for its jokes, but that doesn’t mean you can’t try your hand at some comedic relief.
The key here is to know your audience—the last thing you want to do is offend someone. So make sure you bounce your joke off several different people before sending it out into the internet. And if for some reason you aren’t sure how your idea will come across, don’t do it.
Influencer (Social Media) Marketing
When it comes down to it, you’re going to have to reach out and promote yourself if you want to generate inbound links. That means talking to social media influencers. They are seen as authorities of their industry, and therefore, links from them have a lot of weight. And as a bonus, they have followers that are ready to devour any content that’s fed to them. If you build up a good relationship with several influencers, you can find yourself with a steady stream of inbound links.
Who are your targets?
It’s important to properly identify your targets. You need to figure out who the biggest influencers are in the mortgage and real estate industries, and whittle down what relationships will be the most productive. There are a few different ways to go about doing this.
1. Analytics sites
There are several sites that have software that crawl social media sites to gather data which then goes through an algorithm, resulting in a score. The most popular are Klout, Kred, and PeerIndex.
Klout is kind of the de facto authority for ranking social media influencers. It’s fairly straightforward, the algorithm comes up with a score between 1-100, where 1 is the worst and 100 is the best. Klout is particularly notable in that it takes into account blog influence.
PeerIndex shares a lot of similarities with Klout. It does get into a little more detail with its reporting, but that’s about it.
Kred doesn’t just rate individuals based on influence, it adds in an outreach score that lets you know how often someone engages with other people.
2. Messing around on social media
It might sound crazy, but doing your own direct searches on Facebook, Twitter, and any other social media platform can help you discover new influencers. It’s a lot less low-tech than the algorithms, but it has its merits. If you’re wondering where to start, take a look at our article on maintaining your social media presence.
3. Search engines
You use google when you want to find out about nearly anything on the internet, so it only makes sense that you would use it when trying to find social media influencers. A good place to start is by googling different mortgage related topics to find out who the big names are in the mortgage blog world.
How will you reach out?
Twitter? Facebook? Email? Once you know who your targets are, you have to figure out how you will reach out to them. There are many ways to go about this. Will you have to offer a cold pitch or will you need to build a relationship with them first?
Having a standing relationship definitely makes the process easier, but that doesn’t mean you should be afraid to pitch an idea to someone you’ve never talked to before. If the idea is good enough and you sell it to them in the right way, it’s not out of the question that they’ll go for. In the end, don’t overthink it. The important part is that you make the effort and contact them.
Content Outreach and Promotion Tips
Keep the conversation going
Influencers are people, and people generally don’t like it when you only talk to them when you want something. That means reaching out to influencers only when you have a new post you want them to share is poor etiquette, and unlikely to help you build lasting relationships.
The solution? Engage when you can.
Make sure you’re following them on whatever social media platform they use and keep an eye out for their posts. Commenting on their posts shows that you aren’t just in it for the links. As you’ll see, there are other benefits to commenting on blogs.
Comment on other blogs
There’s a certain element of skill to this one. You can’t just say, “Nice post! Thanks for sharing. www.yourloanofficerwebsite.com.” Not only does that look like spam and will most likely get deleted before anyone sees, it looks desperate and doesn’t give a user any reason to follow your link.
You have to thoughtfully engage and respond with a comment that brings something to the table. That way people know that you are capable of bringing them value and will be more apt to click the link to see what else you have to say.
Bigger Outlets
Breaking into a popular media outlet like the NY Times or Wall St. Journal can be challenging. They most likely don’t know who you are, and sending the editor an article to read is basically guaranteed to get ignored. Editors are busy, and they only look at material from unknown writers who get vouched by someone they know. That’s why you should reach out to a writer on their staff.
Send them an email telling them how you really love their writing and point toward an article you’ve recently read (if you don’t already, start reading their work and find a piece that you can really engage with).
Flattery is all well and good, but what will really set you apart is if you can offer some sort of constructive criticism. Tell them that you think their readers would appreciate it if you added in so and so. You want to emphasize that you aren’t trying to be negative, you just want to keep seeing them producing high-quality content.
If your feedback has validity, they will probably be grateful that you reached out to them, and will respond. After a few emails back and forth, you can ask them how you would be able to get to their level and write for them.
There are no guarantees, but getting your work into more prominent media outlets will certainly increase your exposure, making the reward worth the effort.
How to Create Quality Content
Without quality content, no matter how suave of a networker you are, no one is going to link to your site. That means posting quality content on a consistent basis is of the utmost importance. How do you figure out how to do that? As part of our loan officer marketing series, we’ve already created a blog on Creating and Curating Content.
Bottom Line
Generating inbound links is one of the most important steps on the path to a thriving website. It also takes time, so don’t get discouraged if you don’t have a million links after a few weeks. Just keep on hacking away at it and eventually the links will come.
You can learn more about what the Total Mortgage marketing team does for our loan officers by checking out other articles in this series, or by visiting our career portal.
Carter Wessman
Carter Wessman is originally from the charming town of Norfolk, Massachusetts. When he isn’t busy writing about mortgage related topics, you can find him playing table tennis, or jamming on his bass guitar.
A mortgage banker represents a lending institution, helping homebuyers explore their mortgage options and, ideally, close on a home loan.
A mortgage banker differs from a broker in that they’re tied to a specific lender (usually, the financial institution employing the banker).
To find a mortgage banker that’s right for you, set your home budget and shop around with multiple lenders.
There are many roles involved in the lending process, and you might work with different people from the time you get preapproved for a mortgage to closing. As a result, understanding who does what and when can make your life easier. Here, we explore what a mortgage banker does in the process of getting a home loan while differentiating their role from other mortgage pros (namely, mortgage brokers).
What is a mortgage banker?
A mortgage banker is a person or entity that originates, or initiates, home loans, and typically provides the funding for them. The home loan banker could be an individual or a large company, but in either case, they function in the same capacity. To give you a relatively simple mortgage banker definition, this is the entity that approves you for a loan and cuts a check to the home seller so you can get your keys to the house.
Many mortgage bankers generate revenue by charging borrowers an origination fee.
Once a mortgage banker originates a loan, the banker can keep the loan in its portfolio (in other words, on its books) and service it. Alternatively, they can sell it on the secondary market, sell the servicing rights to another party or a combination of the two.
What does a mortgage banker do?
The most important thing a mortgage banker does is determine whether to approve a borrower for a loan, which is usually accomplished through the banker’s underwriting department. A mortgage banker’s services might include:
Originating loans: Mortgage bankers have a variety of loans to offer, but some can specialize in particular types of loans, such as jumbo loans, VA loans or unusual financing options.
Servicing loans: Once the loan closes, your mortgage banker might also service your loan, meaning they manage the repayment process and assist you if you need help with repayment.
Selling loans: Mortgage bankers can also sell your mortgage or the rights to service your mortgage on the secondary market. Mortgage bankers do this to free up more capital to make more loans to more borrowers.
Mortgage banker vs. other mortgage professionals
The mortgage banker may not be the only home loan pro you work with to get financing for your house. You might also work with a mortgage broker or a loan officer, both of which have certain distinctions from a mortgage banker.
Mortgage banker vs. mortgage broker
Mortgage bankers are often confused with mortgage brokers, but they’re very different. A mortgage banker is tied to one financial institution, while a mortgage broker works independently of lenders. As a result, mortgage brokers can help you compare options from various lending institutions.
The broker helps you shop around for a good deal from multiple lenders or bankers, generally at no cost to you as the borrower. But their role maxes out at a certain point. Unlike bankers, brokers don’t fund loans — they simply guide you through the process of finding the best loan for your situation.
“A banker uses their own money for funding while a broker only facilitates between a borrower and a lender,” says Paul Sundin, CPA, CEO at Emparion, based in Chandler, Arizona.
Although the funding source might not seem too important to you as the borrower, it is useful to know as you navigate the homebuying process. Ultimately, the mortgage banker, not a broker, will be the one to make the decision about your loan. In fact, some people who get a mortgage never work with a broker at all, instead working straight with the mortgage banker from the get-go.
Mortgage banker vs. loan officer
The difference between a mortgage banker versus a loan officer might not be as obvious. All mortgage bankers are loan officers, but not all loan officers are mortgage bankers. A loan officer typically works for a single financial institution and can only offer products and rates set by that institution.
Mortgage bankers, on the other hand, might have more flexibility. Mortgage bankers may be able to get multiple offers from institutions they work with, and they can also originate all types of loans, giving you flexibility in the type of loan you can apply for.
Which type of mortgage professional is right for you?
To find the right mortgage professional for you, compare offers from multiple sources. That can include mortgage bankers from a few different lenders and a mortgage broker, who can help you cast your net even wider to find the best deal.
You may be tempted to choose the first professional you talked to, but that could end up costing you thousands of dollars.
Compare several offers within a span of a few days so you can get an accurate snapshot of current rates. Mortgage rates change frequently, so it’s important to compare offers within a short time.
How to find a mortgage banker
Are you looking for a mortgage to buy a home, or do you want to refinance your loan to a new one? Here are some quick tips on getting the best mortgage and finding the right mortgage lender:
Boost your credit: A good credit score can help you secure the best loan rate and terms from mortgage bankers. As you start to consider different lenders, take action to improve your credit, if needed.
Set your own budget: Although a bank might approve you for a larger loan, it can be wise to only go with what you can reasonably afford. You can use Bankrate’s home affordability calculator to find out where you’d be most comfortable based on your budget.
Compare rates from multiple lenders: Look for the lender that offers you the best rate and good terms to match. Get loan estimates from multiple lenders—including banks—so you can compare offers and find the right mortgage for you. While a mortgage banker at each institution can help, you can also compare mortgage rates easily through Bankrate.
This article is part of a series put together by the Total Mortgage marketing team that provides loan officers and other sales professionals with a crash course in marketing and self-promotion. To read other articles in this series, click here.
When we talk about on-page optimization, we’re talking about factors that can influence how a page on your site will perform in a search result.
Everyone wants their site to come up at the top of the search engine results page (SERP), so there’s some serious competition. To increase your chances of claiming the coveted first position, you’ll want to make sure your page is optimized.
Fortunately for you, this blog will give you the ins and outs of on-page optimization.
Structuring Your Content
When a user comes to your site, you want your content to be structured in a way that makes it easy to understand. That means using a variety of headers and other organizational tools.
Title Tags
Tittle tags help search engines figure out what your page is about. They consist of the text that is placed in between the title tags in your HTML document. To anyone who isn’t a developer, you’ll think of title tags as what the results that up in blue in search engines.
Title tag = Title Tags: How to Improve CTR by 20%+ – Siege Media
Here are some quick tips for title tags:
Include your keywords: The first place someone will look is at your title tag. Make sure your targeted keywords are in the title tag, preferably at the beginning. Don’t go overboard trying to jam as many keywords as you can in your title tag. Not only will “keyword stuffing” get you penalized by search engines, but it doesn’t read well.
Optimize the length: You want your title tag to be between 50-60 characters.
Descriptive: For obvious reasons, you want your title tag to clearly reflect what your post is about.
Headers
After your title, the headers will be the next thing that a user sees. It’s important that the headers guide them to the information that they’re seeking. Internet users don’t have a lot of patience and aren’t interested in reading unnecessary words.
Often times, they’ll get to a site and scroll down, only reading the headers. If they don’t find what they’re looking for, they quickly bounce back to the SERP. Just like your title tag, it’s crucial for you to include keywords in your headers. We’ll talk later on about the different options you have with keyword use.
Sub-Headers
You might think that a simple header would do, but you’d be wrong. Dialing down into sub-headers makes it that much easier for users to follow the flow of your content. It’s not always necessary, but you have to think about what will funnel the readers attention down to the granular sections of your page.
Anything that helps the reader navigate your page will help on-site optimization. It might take a few posts to get a good grasp of when to include a sub-header, but stick with it. Feedback from friends or colleagues is invaluable.
Bullets vs. Paragraphs
Bullet points are nice and neat and are therefore easier to read than wordy paragraphs. That doesn’t mean you should go overboard, but if the time comes, don’t feel like it’s poor taste to use them. Readability is key when it comes to getting likes and shares, and will help keep your readers coming back for more.
One way to make intimidating paragraphs more approachable is to break them up. Since most readers scan through blogs, as opposed to reading them start to finish, you’re better off with smaller paragraphs.
Think about it. If you have a large block of text, the reader certainly isn’t going to jump in at the middle of the paragraph and start reading, and it’s entirely possible that they’ll skip over the whole thing. But if you break that paragraph into three smaller paragraphs, the chances greatly increase that they will read any one of them.
Images/Multimedia
If you’re trying to craft masterful blogs, you’re going to want to include images and videos. There is a lot of data that shows users are more likely to stick around and engage with your site if you have images and videos.
With text, bots can crawl your site and easily figure out what your post is about, but bots rely on your help in order to figure out what images and videos are about. That’s where the file name and alt-text come in.
File name
Search engines love when you feed them clues about your page. Often times, the file name of an image will be some random combination of numbers and letters. That’s not a very good clue. If you help search engines out by using descriptive file names, it will have a positive effect on your on-page optimization.
Alt-text
Alternative text (alt-text) is another place for you to drop a hint to search engines. As the name suggest, they are a text alternative for browsers in the event that they can’t be properly rendered. The same guidelines that apply to file name apply here. You want a clear description of your image.
Meta-Description
The meta-description is the text that appears underneath the title tag in the SERP. Its main goal is to get users to click the link and enter their site. The best way to do that is by combining informative text with a strong call to action. The user won’t know if they want to enter your site until they have an idea of what’s on that page.
One way to help them out is by using keywords. If you have the keyword they searched for in your title tag and meta-description, the odds are good that your page is relevant to their query. Also, when you type a keyword into Google, it appears in bold text if it’s in a meta-description. In the example below you can see the keyword I typed into google—quesadillas—is in bold. It makes it stand out more and draws the user into reading your meta-description, which makes it more likely that they will click through to your page.
Ideal Word Count
Search Engines Prefer Long Posts
Studies show that longer content outperforms shorter content by a substantial amount. What’s the magic number? Well, that depends on who you ask. Different studies have shown that the average word count of top ranked searches is 2,416, 1,890, 2,250-2,500, 2,000+.
They might disagree on the exact number, but they all share one thing in common: long-form content usually outperforms short content.
Why is this the case?
It’s a simple concept. You know a lot, so you write a lot. If there are two blogs on FHA Loans and one of them has 1,000 more words than the other, odds are, that blog is more informative. People think this way, and from what the data says, search engines do to.
Every Post is Different
The content of your page will also play a large factor in determining the ideal word count. Not every topic needs a 2,000+ word post about it. After all, the purpose of a post is to relay information to a curious reader, and if you can satisfy that need in under 1,000 words, then so be it. You want your posts to be readable and shareable, and excessive wording will most likely detract from both of those efforts.
Taking a look at some of the blog posts here at Total Mortgage, these findings ring true. For our mortgage rates blog, there is definitely a correlation between the length of the post and the number of views. There is always some degree of variation depending on market conditions and current events, but overall, longer content does better.
We’ve also noticed that nothing beats a good topic. It’s not something you can always count on, but if you strike gold, you might not have to write a novel to reel in a high amount of traffic. One of our top performing evergreen blogs is under 600 words, but that’s enough for it to rank #1 in google for our targeted keyword.
Which brings us to…
Keyword Density
Keywords are words used to classify or organize digital content, or to facilitate an online search for information. They are what people type into search engines, and they’re incredibly important.
The general theory used to be that the more you mention a keyword in a post, the more likely it is that your article will rank for that keyword. Now, it’s true that the more you use a keyword the easier it is for search engines like Google to figure out what your page is about, but it’s hardly true that there is a direct correlation between the times used and search ranking.
Rand Fishkin, Founder of the highly respected inbound marketing company Moz, says that you should definitely include the keyword in your headlines and a couple times in the body of your post, but other than that, you really don’t have to stress repetition.
Readers want to be reassured that the page they’re on has the information they’re looking for, and seeing keywords in the headers will not only keep them from leaving, but get them to read the copy below it.
As for keyword density metrics, Rand says, stay away.
The long and short of it is that there is no ideal keyword density. You should strive to write posts that naturally have the keyword in it. After all, no one wants to read a clunky keyword stuffed post.
Semantically related keywords
Search engines are always refining and expanding their methods. One of the most important advancements they’ve made in recent years is the ability to recognize semantically related keywords. The best way to explain this is with an example. Say your keyword is “how to buy a house.” If you type that into google and scroll down to related searches, you’ll find semantically related keywords.
Google knows that someone searching for “how to buy a house” could very likely wind up wondering about any of these keywords. As stated earlier, you don’t want to keyword stuff. However, if you use various semantically related keywords throughout your post, the copy doesn’t get clunky and you’ve made it much clearer to Google what your post is about, which will help you rank in the SERP.
Selecting the right topics
No matter how well your page is optimized, if your topic selection is terrible, you’re not going to get viewers to read any of your posts. Fortunately, we created a blog post entirely devoted to Creating and Curating Content.
Experience Matters
On-page optimization sets you up for success. If your posts aren’t fully optimized, you’re missing out on users, conversions, and new clients. It’s not unusual for someone who is new to all of these concepts to feel a little overwhelmed. One benefit that loan officers at Total Mortgage have is the ability to engage with a seasoned marketing department. We’ve been blogging for almost a decade, and know all the ins and outs of on-page SEO.
Whether you don’t want to deal with on-page optimization, or you would want us to show you the ropes—we’ve got you covered.
Carter Wessman
Carter Wessman is originally from the charming town of Norfolk, Massachusetts. When he isn’t busy writing about mortgage related topics, you can find him playing table tennis, or jamming on his bass guitar.