Tara Siegel Bernard covers personal finance. Before joining The Times in 2008, she was deputy managing editor at FiLife, a personal finance website, and an editor at CNBC. She also worked at Dow Jones and contributed regularly to The Wall Street Journal. More about Tara Siegel Bernard

A version of this article appears in print on  , Section B, Page 11 of the New York edition with the headline: Angelo Mozilo, Leader of Lender In 2008 Housing Bust, Dies at 84. Order Reprints | Today’s Paper | Subscribe

Advertisement

SKIP ADVERTISEMENT

Source: nytimes.com

Apache is functioning normally

To succeed in marketing your real estate business, you must keep up with the latest trends. In order to stay competitive, it’s essential that your marketing effort abreast of the latest creative and technology trends, as well as projecting your brand humanistically. The 2019 trends below should help your marketing team excel, and hopefully improve your company’s bottom line.

A bus stop real estate billboard 3D rendering

Key Content – The Constant Variable

As you’re already aware, marketing success in the digital age is not just about branding. To be competitive companies need to find creative ways to build trust as well as authority in the market. Developing actionable and compelling content has never been more important. And remember, being “local” is how you engage your buyer and seller community. Here are a few ideas to help get started:

  • Crete informative basic content on home buying and selling guides.
  • Write blog posts or guides that inform about individual communities within your market
  • Create content about local schools, transportation, and any value proposition of a community.
  • Create financing guides to help potential buyers through the process
  • Try profiling local lenders and other key businesses to foster this network.

Process Automation

The hottest trend in real estate marketing this year is automating the marketing process. Efficient marketing is about streamlining these days, and more and more agencies have begun integrating tools and practices such as:

  • Driving potential clients farther down the marketing funnel via email drip campaigns tailored to subscriber preferences
  • Integrating automated text messaging campaigns that engage and garner leads
  • Deploying chatbots on digital properties and platforms to engage and to foster the communicative matrix – support face of digital business
  • Deploying dynamic budgeting AI prediction algorithms for ad campaigns
  • Using tools like Bitrix24 CRM to organize and track interaction with potential or existing clients, partners, and agents.

Reciprocal Social Trust

Social media has always been about reciprocity, but so few businesses really understand the principal. By showing your community you care, by being human, and creating an atmosphere of trust, your business can gain strategic advantage. Given the hard marketing going on in the digital sphere these days, establishing a real social connection has never been more important. Here are some tips to creating authentic trust in 2019:

  • Use the best available photos and video to show your listings – your community will appreciate the aesthetic gift
  • Never over-sell, trust cannot be built on a lie or exageration
  • Try showing potential client the processes through Facebook and Instagram. You can show how a kitchen is renovated, or how to install a security system, etc.
  • Always position your company as the “gurus” of all things real estate related. Only make sure you know what you are talking about first.
  • Assist buyers and sellers with authoritative help, links to services, and etc.

Video is a Must

Deploying video may be the most important real estate marketing trend of 2019. In the past this form of media marketing was optional, but not anymore. Today, the most successful real estate marketing operations integrate video into every facet of their marketing campaigns. Here are some examples:

  • Creating Instagram stories that are abbreviated tours to market properties
  • Digital home tours that include 360 videos of the entire property.
  • Using Facebook videos and “going live” to educate your community
  • Holding weekly Facebook live events in order to answer questions about the industry
  • Create videos that reveal a lifestyle – buyers need to envision their new living experience

Mobile Masters

Mastering the use of video in your marketing scheme is vital, but taking advantage of mobile may be even more important. Consider creating a marketing strategy that starts with mobile, instead of leveraging it as an add-on. If you’re not convinced mobile is the priority, consider the fact that almost all  Facebook users are on mobile now (94%). 100% of Snapchat users and basically all Instagram people operate from their smartphones and tablets. Even LinkedIn, the most conservative of social networks, is accessed on mobile by over half its users. Some key tips for creating stunning mobile campaigns include:

  • Ensuring all images, videos, and other graphics look stunning on mobile
  • Optimize your emails for mobile
  • Make all your Facebook headlines fit the space without being abbreviated
  • Create big “call” buttons so potential clients cannot miss the call to action
  • Create mobile friendly and responsive landing pages
  • Optimize all texts for mobile so your message is read and understood

Phil Butler is a former engineer, contractor, and telecommunications professional who is editor of several influential online media outlets including part owner of Pamil Visions with wife Mihaela. Phil began his digital ramblings via several of the world’s most noted tech blogs, at the advent of blogging as a form of journalistic license. Phil is currently top interviewer, and journalist at Realty Biz News.

Latest posts by Phil Butler (see all)

Source: realtybiznews.com

Apache is functioning normally

Today let’s talk about PrimeLending, a PlainsCapital Company, which is a top-10 mortgage lender that does business in all 50 states.

Perhaps their biggest claim to fame is their 96% customer satisfaction rating given to their fleet of 1,500 loan officers.

They certainly seem to pride themselves on making their customers happy, with the slogan “Home Loans Made Simple.”

They also have a mascot named “Mo,” short for momentum, that is a real live buffalo living near Fort Worth, TX.

Let’s learn more about who they, what types of loans they offer, and why you might use them on your next purchase or refinance transaction.

Who Is PrimeLending?

  • A direct-to-consumer mortgage lender owned by the PlainsCapital Company that has been around since 1986
  • A wholly owned subsidiary of PlainsCapital Bank (that is also a wholly owned subsidiary of Hilltop Holdings Inc.)
  • Publicly traded under the symbol (NYSE: HTH)
  • Funded more than $22 billion in home loans during 2021
  • Most active in the states of California and Texas but licensed nationwide

First a little bit about their history – PrimeLending started out back in 1986, which if you’re good at math, is just over 35 years. Back then, they had just 20 employees.

Today, they’ve got more than 3,000 employees throughout the nation. And since that time, they’ve apparently helped more than 500,000 Americans purchase a home, fix up a property, or refinance an existing mortgage.

They seem to excel in home purchase lending, as evidenced by the fact that they’ve been a top-10 purchase lender from 2012 to 2017, per data from Marketrac, a CoreLogic company.

They’re also ranked 6th for retail home loan volume by Scotsman Guide, and 11th in volume overall. It’s unclear if that’s overall or a specific category of lender.

If you’re curious who owns them, they’re a PlainsCapital Company that is also a wholly owned subsidiary of PlainsCapital Bank, which is owned by Hilltop Holdings Inc.

Confused yet? Yeah, there’s a lot of corporate structuring going on, but basically their a billion-dollar financial holdings company based out of Dallas, Texas with thousands of employees.

Hilltop actually acquired PlainsCapital and PrimeLending as recently as November 2012.

In late 2022, PrimeLending launched a joint venture with Texas home builder Kindred Homes called Kindred Home Loans.

PrimeLending will provide financing to home buyers in Kindred Homes’ communities in the state of Texas.

Applying for a Mortgage with PrimeLending

  • They are a consumer direct lender with no middlemen
  • You get connected with one of their loan officers nearby
  • And can apply online, by phone, or in-person
  • Their digital, mostly paperless home loan process is known as Loanplicity

The company relies on a network of mortgage loan officers throughout all 50 states to help borrowers apply for a mortgage.

If you’ve already made contact with a loan officer, you enter their name on the PrimeLending website and it’ll populate a list. Once selected, they become your point of contact.

If you don’t yet have an assigned loan officer, you can enter your zip code or city and choose one near you.

The website will list a variety of locations near you (assuming you live next to a lot of PrimeLending offices). Then you can then see all the loan officers at that branch and choose one based really on name only.

While the loan officers have their own mini websites, they don’t seem to feature any unique qualities, other than contact information, which I feel would make them stand out more.

They could show their strengths and specialties, but at the moment they seem to have boilerplate content that doesn’t differ from one loan officer to the next.

Anyway, from there you’d just hit the “apply now” button or you could call their direct phone line to get the home loan process underway.

You can also apply in person if that’s your thing, though most folks these days like to do things remotely.

Loanplicity Is Their Digital Home Loan Process

  • They just launched their digital mortgage offering known as Loanplicity
  • Allows you to apply online or get pre-qualified using their award-winning application process
  • You can connect financial accounts or upload documents using your smartphone
  • Also lets you pay fees using PayPal or connect to a loan officer at any time if you need help

In February 2020, PrimeLending launched its version of a digital mortgage known as Loanplicity.

It allows you to apply online with their “award winning application process,” or get pre-qualified to determine how much home you can afford.

Once you submit your loan, you can securely connect financial accounts or take photographs of documents with your smartphone for upload.

They also let you pay fees along the way via PayPal, perhaps for things like an appraisal or application fee (deposit).

At any point during the process, you can also call, text, or email your loan officer for assistance.

And you can see loan status in real-time to determine where you’re at in the loan process.

The one negative at the moment is there doesn’t seem to be a mobile app available.

If you’re a prospective home buyer, their PrimeLending Approval AdvantEDGE will allow you to see how much home you can afford.

What PrimeLending Offers to Its Customers

  • Home purchase loans and refinance loans
  • Home improvement and renovation loans
  • New construction loans
  • Conforming and jumbo loan amounts
  • Government loans including VA, FHA, and USDA loans
  • Fixed-rate and adjustable-rate options available
  • Reverse mortgages

In the fixed-rate department, they advertise both the 30-year and 15-year fixed, which are by far the most popular. It’s unclear if they offer other terms in between and beyond.

For ARMs, they discuss the 3/1, 5/1, 7/1, 10/1, which happen to be the most popular ARM offerings available. All are hybrids with a fixed period followed by an adjustable period.

They’ve got the usual conforming stuff backed by Fannie Mae and Freddie Mac, along with a variety of government loans like FHA, VA, and USDA.

PrimeLending also advertises an FHA cash-out refinance, which is a little less usual.

When it comes to jumbos, they offer LTVs as high as 95% with both fixed-rate and adjustable-rate options.

The company seems to have the new construction and renovation market well covered, with lots of offerings including an FHA 203k loan, lot loans, HUD REO and USDA with repair escrow, Fannie Mae HomeStyle, and jumbo renovation loans.

In April 2023, they announced the availability of reverse mortgages via the FHA’s home equity conversion mortgage (HECM) program.

PrimeLending Mortgage Rates

  • They don’t advertise their interest rates online
  • Nor can I find a ratesheet to get more information on their pricing
  • So if/when you get a quote from PrimeLending
  • You may also want to comparison shop with other lenders to see where they stand

Sadly, the company doesn’t openly advertise their mortgage rates, so it’s impossible to know if they’re good, bad, or just plain average.

I prefer companies that advertise their rates, though you can argue that they aren’t all that meaningful because rates can vary tremendously from borrower to borrower at the same company.

However, it does mean that if you apply with PrimeLending, you may want to shop your rate with other lenders to see where you stand.

And to determine if you can do better elsewhere, assuming you are interest rate-sensitive, which you generally should be.

Of course, many mortgage borrowers choose lenders for things other than the lowest rate, so it may not be super important to you.

The ability to actually close your loan on time can be just as important, if not more so.

PrimeLending Reviews

Now let’s talk about customer reviews, for which PrimeLending has a ton.

On Zillow, the company has a 4.99/5 rating from over 21,000 customer reviews. That’s near perfection and doubly amazing given the sample size.

Over at LendingTree, they’ve got a slightly less good 4.3/5 from about 1,000 reviews, along with a 93% recommended rating.

They are an accredited business with the Better Business Bureau (BBB) and currently hold an ‘A+’ rating based on complaint history.

If you search individual brick-and-mortar locations near you, they also tend to have very good Google reviews.

Why Choose PrimeLending for Your Mortgage Needs?

  • They are big on customer satisfaction and survey every customer after their loan closes
  • Some 40% of customers actually complete the surveys vs. the industry average 10-15%
  • Their 96% approval rating outperforms the usual 89% average seen with other lenders
  • The company also seems to keep things simple and stress-free
  • Have a digital loan process known as Loanplicity
  • Licensed to do business in all 50 states

While they used to lack some of the eye-catching technology other companies offer, such as Rocket Mortgage from Quicken Loans, their digital mortgage solution known as Loanplicity is now live.

And they seem to excel in customer satisfaction as well, meaning PrimeLending could be a good fit no matter how you apply.

For those who might favor a personal touch, as opposed to speaking to no one and just using a smartphone app to get through it, they could be the right choice.

Perhaps you need more guidance to make your loan decision, or simply like having someone on call to help you along the way.

As noted, their slogan is “Home Loans Made Simple,” meaning the process should be an easy one despite any obvious technology claims.

They also have a wide range of lending products to choose from to suit most borrowers in lots of different situations.

Now a couple of negatives. PrimeLending doesn’t offer a mobile app, nor do they make applying for a home loan as easy as I’d like.

Something as simple as an “Apply Now” button on their homepage could change that, as opposed to only their “Connect with a Loan Expert” button.

They also kind of lack that special quality that differentiates themselves from other lenders, so it’s unclear why a consumer would seek them out versus another bank for their mortgage needs unless pricing is unbeatable.

Source: thetruthaboutmortgage.com

Apache is functioning normally

At an event marking the 55th anniversary of the passage of the Fair Housing Act (FHA) during the National Fair Housing Alliance 2023 National Conference, Federal Reserve Vice Chair for Supervision Michael Barr delivered remarks urging for the evolution of both the FHA and the Equal Credit Opportunity Act (ECOA) to reflect realities and dangers posed by emerging technologies in the mortgage space.

“As our financial system evolves, it is critical that we adapt our application of the Fair Housing Act and ECOA to deal with technological change and other developments,” Barr said in his speech.

There are potentially positive implications that come with such technological advances, including providing “a window” into the creditworthiness of a person who may not have a “standard credit history,” he said. New artificial intelligence technologies, including machine learning, could also make use of such data “at scale and at low cost to expand credit to people who otherwise can’t access it,” Barr added.

However, there is also the potential for these technologies to exacerbate existing issues related to lending equality, Barr explained.

“While these technologies have enormous potential, they also carry risks of violating fair lending laws and perpetuating the very disparities that they have the potential to address,” he said. “Use of machine learning or other artificial intelligence may perpetuate or even amplify bias or inaccuracies inherent in the data used to train the system or make incorrect predictions if that data set is incomplete or nonrepresentative. There are also risks that the data points used could be correlated with a protected class and lack a sufficient nexus to creditworthiness.”

Barr called “digital redlining in marketing” — defined as “the use of criteria to exclude majority-minority communities or minority applications” — one such risk that could come with the advent of these technologies in lending, something that has already been the “subject of several settlements,” he said.

Additionally, if lenders select their target audiences based on the characteristics commonly associated with a protected class, then a form of “digital redlining” becomes more possible.

“New technologies can also result in ‘reverse redlining,’ or steering in the advertisement of more expensive or otherwise inferior products to minority communities,” he said. “These risks are amplified when a model is opaque and lacks a sufficient degree of explainability—the degree to which the bank can understand how data, variables, and other features inform the credit decisions.”

The banking and lending ecosystems themselves are still navigating these emerging technologies, he said. As a result, the Fed is aiming to ensure that its oversight of such practices “keeps pace” with the implementation,

“Through our supervisory process, we evaluate whether firms have proper risk management and controls, including with respect to those new technologies,” he said.

Source: housingwire.com

Apache is functioning normally

Seattle’s museums are a vibrant reflection of the region’s diverse influences and the city’s captivating history, showcasing why the Emerald City is such a great place to live. From the city’s musical legacy and the pioneering aviation industry to the profound impact of Asian-American immigration and the vibrant Indigenous cultures, these museums offer insights into Seattle’s history and evolution. 

Whether you’re looking to rent an apartment in Seattle, purchase a home in the area, or just want to know what it’s like living in Seattle, join us as Redfin unveils 11 museums in Seattle that provide a glimpse into the city’s rich cultural tapestry. Let’s get started.  

1. Seattle Art Museum (SAM)

The Seattle Art Museum (SAM) is a renowned cultural institution nestled in the heart of downtown Seattle. The museum’s extensive collection spans various artistic disciplines, including contemporary, modern, indigenous, and Asian art. SAM houses more than 25,000 artworks, featuring renowned artists like Georgia O’Keeffe, Pablo Picasso, and Mark Rothko, among others. The museum’s permanent collection is complemented by a rotating series of exhibitions that showcase diverse artistic expressions and thought-provoking themes. Beyond its impressive collection, SAM offers engaging educational programs, lectures, and workshops that encourage visitors to delve deeper into the world of art. The museum’s iconic building, designed by architect Robert Venturi, is a work of art in itself and adds to the vibrant cultural landscape of Seattle.

2. The Seattle Asian Art Museum

The Seattle Asian Art Museum, nestled in Seattle’s lush Volunteer Park near the Capitol Hill neighborhood, is a cultural gem that showcases the rich and diverse artistic traditions of Asia. The museum’s collection spans over 7,000 artworks from various Asian cultures, including China, Japan, Korea, India, and Southeast Asia. With its stunning collection of artworks spanning thousands of years, the museum offers a captivating journey through the region’s vibrant cultures and histories. From ancient sculptures to contemporary paintings, visitors can immerse themselves in the beauty and intricacy of Asian art. 

3. Museum of Pop Culture (MoPOP)

The Museum of Pop Culture (MoPOP) is an extraordinary tribute to popular culture and a must-visit for music, film, and gaming enthusiasts. Designed by renowned architect Frank Gehry, MoPOP’s striking exterior mirrors the creative wonders within. The museum’s immersive exhibits celebrate iconic musicians, from Jimi Hendrix to Nirvana, while its interactive installations invite visitors to explore the realms of science fiction, fantasy, and gaming.MoPOP’s engaging displays, including memorabilia, artifacts, and hands-on activities, ignite the imagination and offer a journey through the landscapes of popular culture. 

4. Nordic Museum

The Nordic Museum, nestled in Ballard, one of the many neighborhoods in Seattle, is a fascinating institution that celebrates the rich cultural heritage of the Nordic countries. The museum offers a journey through the history, traditions, and contributions of the Nordic people. With engaging exhibits that delve into Viking sagas, contemporary design, and cultural practices, visitors can explore the diverse facets of Nordic culture. The museum’s immersive displays, interactive elements, and educational programs provide a unique opportunity to connect with the vibrant traditions and stories of Denmark, Finland, Iceland, Norway, and Sweden. 

5. Burke Museum of Natural History and Culture

The Burke Museum of Natural History and Culture in Seattle is a captivating institution that explores the wonders of natural history and the diverse cultures that have shaped the Pacific Northwest. Located on the University of Washington campus, the museum houses an impressive collection of artifacts and specimens that showcase the region’s rich biodiversity and cultural heritage. From paleontology and anthropology to exhibits highlighting the traditions of indigenous tribes, visitors can embark on a fascinating journey through time and discover the interconnectedness of nature and human culture. 

6. The Museum of Flight

The Museum of Flight in Seattle is the perfect destination for aviation enthusiasts and history buffs alike. Home to a remarkable collection of historic aircraft and artifacts, the museum chronicles the evolution of flight and offers a fascinating glimpse into the world of aerospace. 

From iconic planes to space exploration exhibits, visitors can explore the triumphs and challenges of aviation history. The museum’s interactive displays, flight simulators, and educational programs provide an immersive experience that caters to all ages.

7. Living Computers: Museum + Labs

The Living Computers: Museum + Labs is an ideal spot for technology enthusiasts and one of the most unique things to do in Seattle. This unique museum offers a hands-on exploration of computing technology and its evolution over time. Visitors can interact with vintage computers, experience virtual reality, and delve into the world of artificial intelligence. The museum’s exhibits and labs provide an immersive experience that engages visitors of all ages. From coding workshops to robotics demonstrations, Living Computers fosters a deeper understanding of the impact and potential of technology in our lives. Whether you’re a tech geek or simply curious about the digital world, this museum offers an exhilarating and interactive journey into the realm of computing.

8. The Seattle Children’s Museum

The Seattle Children’s Museum is an interactive space that offers a world of wonder for children and families. The museum is designed to spark creativity, curiosity, and learning in young minds. With hands-on exhibits and play spaces, children can engage in imaginative exploration across various themes, including science, arts, and culture. The museum provides a safe and stimulating environment where children can learn through play, fostering their cognitive, social, and emotional development. From the “Tot Spot” for toddlers to engaging activities for older children.

9. Chihuly Garden and Glass

Chihuly Garden and Glass is a celebration of the breathtaking glass artwork created by the renowned artist Dale Chihuly and a must-see on your Seattle bucket list. Nestled in the Seattle Center, this museum captivates visitors with its vibrant and intricate sculptures. The indoor galleries showcase Chihuly’s mesmerizing glass creations, while the outdoor garden installations harmoniously blend with lush greenery. The interplay of light, color, and form transports visitors into a whimsical world of artistic wonder. The experience of Chihuly Garden and Glass is a visual feast that leaves a lasting impression, highlighting the extraordinary talent and mastery of one of the world’s most acclaimed glass artists.

10. Wing Luke Museum of the Asian Pacific American Experience

The Wing Luke Museum of the Asian Pacific American Experience is a cultural gem that showcases the rich heritage, stories, and contributions of Asian Pacific Americans and makes a fantastic rainy day activity in Seattle. Located in the vibrant Chinatown-International District, the museum offers thought-provoking exhibits that explore the diverse cultures and histories of Asian Pacific American communities. 

11. Klondike Gold Rush National Historical Park

The Klondike Gold Rush National Historical Park gives a glimpse back in time to the late 1800s gold rush era. Located in the historic Pioneer Square neighborhood, this park commemorates the dramatic events and the indomitable spirit of those seeking fortune in the Klondike region. Visitors can explore exhibits showcasing artifacts, stories, and the challenges faced by prospectors during this transformative period in Seattle’s history. Guided tours and educational programs provide valuable insights into the city’s role as a gateway to the goldfields. 

Museums in Seattle: The bottom line

Seattle’s museum scene is a testament to the city’s vibrant culture, artistic expression, and rich history. Whether you’re an art enthusiast, a history buff, or a tech geek, there’s a museum in Seattle that will captivate your imagination – all the more reason to move to Seattle.

Source: redfin.com