Will Grimes closed 34 deals as a new real estate agent without buying any leads. On today’s Real Estate Rockstars, we dissect a different approach to winning business as a new Realtor. Listen and learn how Will won dozens of new clients via social media and his simple, authentic approach to SOI. Plus, you’ll hear how to create content that converts, get tips on building a real estate brand, and more.
Listen to today’s show and learn:
About Will Grimes [1:36]
How inexperience can be a blessing [4:10]
Why Will decided to get into real estate [8:32]
Eliminating distractions to ensure success [13:16]
Running a business based solely on SOI [17:06]
Creating content as you close deals [22:42]
What all Realtors need to understand [26:54]
Will Grimes’ YouTube course for Realtors [31:47]
Advice on building a real estate brand [34:17]
How to ensure your real estate content converts [36:39]
Creating CTAs for your content [39:45]
How real estate marketing differs from traditional marketing [41:34]
The next step for Will Grimes: coaching [48:08]
Where to find and follow Will Grimes [51:38]
Will Grimes
Will Grimes is the Owner of a Top 1% National real estate company, for Berkshire Hathaway. He is Owner/host of the “DayOneDollarZero” podcast. Prior SOCOM Marine. Will is an experienced Director Of Operations with a demonstrated history of working in the health wellness and fitness industry. He is skilled in Law Enforcement, Leadership, Business Development, Fitness, and Fitness Training. Strong operations professional graduated from Metropolitan State University of Denver.
Related Links and Resources:
It might go without saying, but I’m going to say it anyway: We really value listeners like you. We’re constantly working to improve the show, so why not leave us a review? If you love the content and can’t stand the thought of missing the nuggets our Rockstar guests share every week, please subscribe; it’ll get you instant access to our latest episodes and is the best way to support your favorite real estate podcast. Have questions? Suggestions? Want to say hi? Shoot me a message via Twitter, Instagram, Facebook, or Email.
A key indicator of excess liquidity in the financial system has been falling since May, a development that holds promise for banks but raises questions for financial stability.
The Federal Reserve’s overnight reverse repurchase agreement, or ON RRP, facility has seen usage decline from nearly $2.3 trillion this spring to less than $1.7 trillion through the end of August, its lowest level since the central bank began raising interest rates in March 2022.
For banks, this was a desired outcome of the Fed’s effort to shrink its balance sheet. As the central bank allows assets — namely Treasuries and mortgage-backed securities — to roll off its books, its liabilities must decline commensurately. The more of that liability reduction that comes from ON RRP borrowing, the less has to come out of reserves, which banks use to settle transactions and meet regulatory obligations.
“What we’ve seen is the decline in the Fed holding has mostly come through on the liability side in terms of a decline in reverse repos, rather than reserves,” Derek Tang, co-founder of Monetary Policy Analytics, said. “This is, of course, welcome news to the Fed, because the Fed wants to make sure that there are enough reserve balances in the banking system to operate smoothly. So that’s good news.”
Yet, as participation in the ON RRP — through which nonbank financial firms buy assets from the Fed with an agreement to sell them back to the central bank at a higher price the next day — shrinks, some in and around the financial sector worry that funds are being redirected to riskier activities.
Darin Tuttle, a California-based investment manager and former Goldman Sachs analyst, said the decline in ON RRP usage has coincided with an uptick in stock market activity. His concern is that as firms seek higher returns, they are inflating asset prices through leveraged investments.
“I tracked the drawdown of the reverse repo from April when it started until about the beginning of August. The same time that $600 billion was pumped back into the markets is when markets really took off and exploded,” Tuttle said. “There’s some similarities there in drawing down the reverse repo and liquidity increasing in the markets to take on excessive risk.”
The Fed established the ON RRP facility in September 2014 ahead of its push to normalize monetary policy after the financial crisis of 2007 and 2008. The Fed intended the program to be a temporary tool for conveying monetary policy changes to the nonbank sector by allowing approved counterparties to get a return on unused funds by keeping them at the central bank overnight. The facility sets a floor for interest rates, with the rate it pays representing the first part of the Fed’s target range for its funds rate, which now sits at 5.25% to 5.5%.
For the first few years of its existence, the facility’s use typically ranged from $100 billion to $200 billion on a given night, according to data maintained by the Federal Reserve Bank of New York, which handle’s the Fed’s open market operations. From 2018 to early 2021, the usage was negligible, often totaling a few billion dollars or less.
In March 2021, ON RRP use began to climb steadily. It eclipsed $2 trillion in June 2022 and remained above that level for the next 12 months. Uptake peaked at $2.55 trillion on December 30 of last year, though that was partially the result of firms seeking to balance their year-end books.
While it is difficult to pinpoint why exactly ON RRP use has skyrocketed, most observers attribute it to a combination of factors arising from the government’s response to the COVID-19 pandemic, including the Fed’s asset purchases as well as government stimulus, which depleted another liability item on the Fed’s balance sheet: the Treasury General Account, or TGA.
Regardless of how it grew so large, few expected the ON RRP to ever reach such heights when it was first rolled out. Michael Redmond, an economist with Medley Advisors who previously worked at Federal Reserve Bank of Kansas City and the Treasury Department, said the situation raises questions about whether the Fed’s engagement with the nonbank sector through the facility ultimately does more harm than good.
“The ON RRP, when it was initially envisioned as a facility, was not expected to be this actively used. The Fed definitely has increased its footprint in the financial system, outside of the usual set of counterparties with it,” Redmond said. “The debate is whether that increases financial instability, because obviously it is nice to have the stabilizing force of the Fed’s balance sheet there, but it also potentially leads to counterproductive pressures on private entities that need to essentially compete with the Fed for reserves.”
Fed officials have maintained that the soaring use of the facility should not be a cause for concern. In a June 2021 press conference, as ON RRP borrowing was nearing $1 trillion, Fed Chair Jerome Powell said the facility was “doing what it’s supposed to do, which is to provide a floor under money market rates and keep the federal funds rate well within its — well, within its range.”
Fed Gov. Christopher Waller, in public remarks, has described the swollen ON RRP as a representation of excess liquidity in the financial system, arguing that counterparties place funds in it because they cannot put them to a higher and better use.
“Everyday firms are handing us over $2 trillion in liquidity they don’t need. They give us reserves, we give them securities. They don’t need the cash,” Waller said during an event hosted by the Council on Foreign Relations in January. “It sounds like you should be able to take $2 trillion out and nobody will miss it, because they’re already trying to give it back and get rid of it.”
But not all were quite so confident that the ON RRP would absorb the Fed’s balance sheet reductions. Tang said there have been concerns about bank reserves becoming scarce ever since the Fed began shrinking its balance sheet last fall, but those fears peaked this past spring, after the debt ceiling was lifted and Treasury was able to replenish its depleted general account.
“If the Treasury is increasing its cash holdings, then other parts of the Fed’s balance sheet, other liabilities have to decline and there was a big worry that reserves could start declining very quickly,” Tang said. “The Treasury was going from $100 billion to $700 billion, so if that $600 billion came out of reserves, we could have been in trouble.”
Instead, the bulk of the liabilities have come out of the ON RRP, a result Tang attributes to money market funds moving their resources away from the facility to instead purchase newly issued Treasury bills.
The question now is whether that trend will continue and for how long. While Fed officials say the ON RRP facility can fall all the way to zero without adverse impacts on the financial sector, it is unclear whether it will actually reach that level without intervention from the Fed, such as a lowering of the program’s offering rate or lowering the counterparty cap below $160 billion.
A New York Fed survey of primary dealers in July found that most expected use of the ON RRP to continue falling over the next year. The median estimate was that the facility would close the year at less than $1.6 trillion and continue falling to $1.1 trillion by the end of next year.
Those same respondents also expect reserves to continue dwindling as well, with the median expectation being less than $2.9 trillion by year end and roughly $2.6 trillion by the end of this year. As of Aug. 31, there were just shy of $3.2 trillion reserves at the Fed.
“The Fed’s view is that there are two types of entities with reserves, the banks that have more than enough and they don’t know what to do with, and the ones that are having some problems and need to pay up to attract deposits, which ultimately are reserves,” Redmond said. “When there are fluctuations in reserves, it’s hard to tell how much of that is shedding of excess reserves by banks that are flush with them, and how much is a sign that this is going to be a tougher funding environment for banks.”
Tuttle said a balance-sheet reduction strategy that relies on a shrinking ON RRP is not inherently risky, but he would like to hear more from the Fed about how it sees this playing out in the months ahead.
“We have gotten zero guidance on the drawdown of reverse repo,” he said. “Everything is just happening in the shadows.”
The average 30-year fixed mortgage rate hit 7% this week, its highest point in 20 years. WSJ personal-finance reporter Veronica Dagher joins host J.R. Whalen to discuss what homebuyers should know. Photo: David Paul Morris/Bloomberg
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Your Money Briefing
WSJ’s Your Money Briefing podcast is your personal-finance and career checklist. Finance reporters and experts break down complicated money questions every weekday to help you make better decisions about managing your money.
Whoa, have you seen what just happened to interest rates!?
Suddenly, after at least fourteen years of our financial world being mostly the same, somebody flipped over the table and now things are quite different.
Interest rates, which have been gliding along at close to zero since before the Dawn of Mustachianism in 2011, have suddenly shot back up to 20-year highs.
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Which brings up a few questions about whether we need to worry, or do anything about this new development.
Is the stock market (index funds, of course) still the right place for my money?
What if I want to buy a house?
What about my current house – should I hang onto it forever because of the solid-gold 3% mortgage I have locked in for the next 30 years?
Will interest rates keep going up?
And will they ever go back down?
These questions are on everybody’s mind these days, and I’ve been ruminating on them myself. But while I’ve seen a lot of play-by-play stories about each little interest rate increase in the financial newspapers, none of them seem to get into the important part, which is,
“Yeah, interest rates are way up, butwhat should I do about it?”
So let’s talk about strategy.
Why Is This Happening, and What Got Us Here?
Interest rates are like a giant gas pedal that revs the engine of our economy, with the polished black dress shoe of Federal Reserve Chairman Jerome Powell pressed upon it.
For most of the past two decades, Jerome’s team and their predecessors have kept the pedal to the metal, firing a highly combustible stream of easy money into the system in the form of near-zero rates. This made mortgages more affordable, so everyone stretched to buy houses, which drove demand for new construction.
It also had a similar effect on business investment: borrowed money and venture capital was cheap, so lots of entrepreneurs borrowed lots of money and started new companies. These companies then rented offices and built factories and hired employees – who circled back to buy more houses, cars, fridges, iPhones, and all the other luxurious amenities of modern life.
This was a great party and it led to lots of good things, because we had two decades of prosperity, growth, raising our children, inventing new things and all the other good things that happen in a successful rich country economy.
Until it went too far and we ended up with too much money chasing too few goods – especially houses. That led to a trend of unacceptably fast Inflation, which we already covered in a recent article.
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So eventually, Jay-P noticed this and eased his foot back off of the Easy Money Gas Pedal. And of course when interest rates get jacked up, almost everything else in the economy slows down.
And that’s what is happening right now: mortgages are suddenly way more expensive, so people are putting off their plans to buy houses. Companies find that borrowing money is costly, so they are scaling back their plans to build new factories, and cutting back on their hiring. Facebook laid off 10,000 people and Amazon shed 27,000.
We even had a miniature banking crisis where some significant mid-sized banks folded and gave the financial world fears that a much bigger set of dominoes would fall.
All of these things sound kinda bad, and if you make the mistake of checking the news, you’ll see there is a big dumb battle raging as usual on every media outlet. Leftists, Right-wingers, and anarchists all have a different take on it:
It’s the President’s fault for printing all that money and running up the debt! We should have Fiscal Discipline!
No, it’s the opposite! The Fed is ruining the economy with all these rate rises, we need to drop them back down because our poor middle class is suffering!
What are you two sheeple talking about? The whole system is a bunch of corrupt cronies and we shouldn’t even have a central bank. All hail the true world currency of Bitcoin!!!
The one thing all sides seem to agree on is that we are “experiencing hard economic times” and that “the country is headed in the wrong way”.
Which, ironically, is completely wrong as well – our unemployment rate has dropped to 50-year lows and the economy is at the absolute best it has ever been, a surprise to even the most grounded economists.
The reality? We’re just putting the lid back onto the ice cream carton until the economy can digest all the sugar it just wolfed down. This is normal, it happens every decade or two and it’s no big deal.
Okay, but should I take my money out of the stock market because it’s going to crash?
This answer never changes, so you’ll see it every time we talk about stock investing: Holy Shit NO!!!
The stock market always goes up in the long run, although with plenty of unpredictable bumps along the way. Since you can’t predict those bumps until after they happen, there is no point in trying to dance in and out of it.
But since we do have the benefit of hindsight, there are a few things that have changed slightly: From its peak at the beginning of 2022 until right now (August 2023 as I write this), the overall US market is down about 10%. Or to view it another way, it is roughly flat since June 2021, so we’ve seen two years with no gains aside from total dividends of about 3%.
Since the future is always the same, unknowable thing, this means I am about 10% more excited about buying my monthly slice of index funds today than it was at the peak.
Should I start putting money into savings accounts instead because they are paying 4.5%?
This is a slightly trickier question, because in theory we should invest in a logical, unbiased way into the thing with the highest expected return over time.
When interest rates were under 1%, this was an easy decision: stocks will always return far more than 1% over time – consider the fact that the annual dividend payments alone are 1.5%!
But there has to be some interest rate at which you’d be willing to stop buying stocks and prefer to just stash it into the stable, rewarding environment of a money market fund or long-term bonds or something else similar. Right now, if a reputable bank offered me, say, 12% I would probably just start loading up.
But remember that the stock market is also currently running a 10% off sale. When the market eventually reawakens and starts setting new highs (which it will someday), any shares I buy right now will be worth 10% more. And then will continue going up from there. Which quickly becomes an even bigger number than 12%.
In other words, the cheaper the stocks get, the more excited we should be about buying them rather than chasing high interest rates.
As you can see, there is no easy answer here, but I have taken a middle ground:
I’m holding onto all the stocks I already own, of course
BUT since I currently have an outstanding margin loan balance for a house I helped to buy with several friends (yes this is #3 in the last few years!), I am paying over 6% on that balance. So I am directing all new income towards paying down that balance for now, just for peace of mind and because 6% is a reasonable guaranteed return.
Technically, I know I would probably make a bit more if I let the balance just stay outstanding, kept putting more money into index funds, and paid the interest forever, but this feels like a nice compromise to me
What if I want to Buy a House?
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For most of us, the biggest thing that interest rates affect is our decisions around buying and selling houses. Financing a home with a mortgage is suddenly way more expensive, any potential rental house investments are suddenly far less profitable, and keeping our old house with a locked-in 3% mortgage is suddenly far more tempting.
Consider these shocking changes just over the past two years as typical rates have gone from about 3% to 7.5%.
Assuming a buyer comes up with the average 10% down payment:
The monthly mortgage payment on a $400k house has gone from about $1500 at the beginning of 2022 last year to roughly $2500 today. Even scarier, the interest portion of that monthly bill has more than doubled, from $900 to $2250!
For a home buyer with a monthly mortgage budget of $2000, their old maximum house price was about $500,000. With today’s interest rates however, that figure has dropped to about $325,000
Similarly, as a landlord in 2022 you might have been willing to pay $500k for a duplex which brought in $4000 per month of gross rent. Today, you’d need to get that same property for $325,000 to have a similar net cash flow (or try to rent each unit for a $500 more per month) because the interest cost is so much higher.
And finally, if you’re already living in a $400k house with a 3% mortgage locked in, you are effectively being subsidized to the tune of $1000 per month by that good fortune. In other words, you now have a $12,000 per year disincentive to ever sell that house if you’ll need to borrow money to buy a new one. And you have a potential goldmine rental property, because your carrying costs remain low while rents keep going up.
This all sounds kind of bleak, but unfortunately it’s the way things are supposed to work – the tough medicine of higher interest rates is supposed to make the following things happen:
House buyers will end up placing lower bids which fit within their budgets.
Landlords will have to be more discerning about which properties to buy up as rentals, lowering their own bids as well.
Meanwhile, the current still-sky-high prices of housing should continue to entice more builders to create new homes and redevelop and upgrade old buildings and underused land, because high prices mean good profits. Then they’ll have to compete for a thinner supply of home buyers.
The net effect of all this is that prices should stop going up, and ideally fall back down in many areas.
When Will House Prices Go Back Down?
This is a tricky one because the real “value” of a house depends entirely on supply and demand. The right price is whatever you can sell it for. However, there are a few fundamentals which influence this price over the long run because they determine the supply of housing.
The actual cost of building a house (materials plus labor), which tends to just stay pretty flat – it might not even keep up with inflation.
The value of the underlying land, which should also follow inflation on average, although with hot and cold spots depending on which cities are popular at the time.
The amount of bullshit which residents and their city councils impose upon house builders, preventing them from producing the new housing that people want to buy.
The first item (construction cost) is pretty interesting because it is subject to the magic of technological progress. Just as TVs and computers get cheaper over time, house components get cheaper too as things like computerized manufacturing and global trade make us more efficient. I remember paying $600 for a fancy-at-the-time undermount sink and $400 for a faucet for my first kitchen remodel in the year 2001. Today, you can get a nicer sink on Amazon for about $250 and the faucet is a flat hundred. Similarly, nailguns and cordless tools and easy-to-install PEX plumbing make the process of building faster and easier than ever.
On the other hand, the last item (bullshit restrictions) has been very inflationary in recent times. I’ve noticed that every year another layer of red tape and complicated codes and onerous zoning and approval processes gets layered into the local book of rules, and as a result I just gave up on building new houses because it wasn’t worth the hassle. Other builders with more patience will continue to plow through the murk, but they will have less competition, fewer permits will be granted, and thus the shortage of housing will continue to grow, which raises prices on average.
Thankfully, every city is different and some have chosen to make it easier to build new houses rather than more difficult. Even better, places like Tempe Arizona are allowing good housing to be built around people rather than cars, which is even more affordable to construct.
But overall, since overall US house prices adjusted for inflation are just about at an all-time high, I think there’s a chance that they might ease back down another 25% (to 2020 levels). But who knows: my guess could prove totally wrong, or the “fall” could just come in the form of flat prices for a decade that don’t keep up with inflation, meaning that they just feel 25% cheaper relative to our higher future salaries.
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When Will Interest Rates Go Back Down?
The funny part about our current “high” interest rates is that they are not actually high at all. They’re right around average.So they might not go down at all for a long time.
Remember that graph at the beginning of this article? I deliberately cropped it to show only the years since 2009 – the long recent period of low interest rates. But if you zoom out to cover the last seventy years instead, you can see that we’re still in a very normal range.
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But a better answer is this one: Interest rates will go down whenever Jerome Powell or one of his successors determines that our economy is slowing down too much and needs another hit from the gas pedal. In other words, whenever we start to slip into a genuine recession.
In order to do that however, we need to see low inflation, growing unemployment, and other signs of an economy that’s not too hot. And right now, those things keep not showing up in the weekly economic data.
You can get one reasonable prediction of the future of interest rates by looking at something called the US Treasury Yield Curve. It typically looks like this:
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What the graph is telling you is that as a lender you get a bigger reward in exchange for locking up your money for a longer time period. And way back in 2018, the people who make these loans expected that interest rates would average about 3.0 percent over the next 30 years.
Today, we have a very strange opposite yield curve:
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If you want to lend money for a year or less, you’ll be rewarded with a juicy 5.4 percent interest rate. But for two years, the rate drops to 4.92%. And then ten-year bond pays only 4.05 percent.
This situation is weird, and it’s called an inverted yield curve. And what it means is that the buyers of bonds currently believe that interest rates will almost certainly drop in the future – starting a little over a year from now.
And if you recall our earlier discussion about why interest rates drop, this means that investors are forecasting an economic slowdown in the fairly near future. And their intuition in this department has been pretty good: an inverted yield curve like this has only happened 11 times in the past 75 years, and in ten of those cases it accurately predicted a recession.
So the short answer is: nobody really knows, but we’ll probably see interest rates start to drop within 18-24 months, and the event may be accompanied by some sort of recession as well.
The Ultimate Interest Rate Strategy Hack
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I like to read and write about all this stuff because I’m still a finance nerd at heart. But when it comes down to it, interest rates don’t really affect long-retired people like many of us MMM readers, because we are mostly done with borrowing. I like the simplicity of owning just one house and one car, mortgage-free.
With the current overheated housing market here in Colorado, I’m not tempted to even look at other properties, but someday that may change. And the great thing about having actual savings rather than just a high income that lets you qualify for a loan, is that you can be ready to pounce on a good deal on short notice.
Maybe the entire housing market will go on sale as we saw in the early 2010s, or perhaps just one perfect property in the mountains will come up at the right time. The point is that when you have enough cash to buy the thing you want, the interest rates that other people are charging don’t matter. It’s a nice position of strength instead of stress. And you can still decide to take out a mortgage if you do find the rates are worthwhile for your own goals.
So to tie a bow on this whole lesson: keep your lifestyle lean and happy and don’t lose too much sweat over today’s interest rates or house prices. They will probably both come down over time, but those things aren’t in your control. Much more important are your own choices about earning, saving, healthy living and where you choose to live.
With these big sails of your life properly in place and pulling you ahead, the smaller issues of interest rates and whatever else they write about in the financial news will gradually shrink down to become just ripples on the surface of the lake.
In the comments:what have you been thinking about interest rates recently? Have they changed your decisions, increased, or perhaps even decreased your stress levels around money and housing?
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* Photo credit: Mr. Money Mustache, and Rustoleum Ultra Cover semi gloss black spraypaint. I originally polled some local friends to see if anyone owned dress shoes and a suit so I could get this picture, with no luck. So I painted up my old semi-dressy shoes and found some clean-ish black socks and pants and vacuumed out my car a bit before taking this picture. I’m kinda proud of the results and it saved me from hiring Jerome Powell himself for the shoot.
This article is part of a series put together by the Total Mortgage marketing team that provides loan officers and other sales professionals with a crash course in marketing and self-promotion. To read other articles in this series, click here.
Mastering social media isn’t all about sharing articles and favoriting posts. It becomes a whole different game once you factor in ads.
In this article you’ll learn how to decipher your target audience by analyzing your demographics. I’ll also show you some real life examples of case studies put into action. If this doesn’t satisfy your social craving, keep an eye out for our social media advanced training course!
LinkedIn
Understanding Your Audience
Generally, your LinkedIn audience is made up of your business interactions, former alumni, recruiters, and other professional contacts. Staying aware of the message you send is going to be important, and that means having a clearer picture of who uses LinkedIn. Here’s a hint: keep it professional.
Demographics
Social Media Network Use Cases
Let’s take a look at how different companies advertised on LinkedIn and reaped good results.
Example 1: CommVault had a powerful ad because it appealed to consumers’ emotions. They chose to stick to a single line of text, keeping in mind that people have short attention spans these days. The picture chosen fits this ad theme because it gives off the idea that CommVault understands that technology can be stressful sometimes.
Take away: A simple line of text and a great image can go a really long way when capturing the attention of your audience.
Example 2: Salesforce Marketing Cloud did a great job of targeting a specific audience to get results. In the below ad they targeted not just any marketers, but senior level marketers. The headline asks a question and tells you how you can solve it.
Take away: This ad works because it’s highly targeted and captures the audience’s attention by asking a question that needs an answer.
Example 3: Prudential comes out on top because they embedded a video into this LinkedIn ad. Video is, to put it simply, the next big thing. Just look at Periscope, Vine, Boomerang, and Snapchat—all social media platforms built for sharing videos. Videos hold attention spans more than typical text ads and have been proven to have better click-through and conversion rates.
Take away: Video is proven to work. You need to have the right targeting and message set in place.
Facebook
Understanding Your Audience
It’s safe to say that most people these days have a Facebook account. And that’s good news for you. Be aware that audience is still a key factor here, though, and will be on any platform.
There are two different types of profiles you can have as a single Facebook user—the personal Facebook account and the business related account. If you only choose to have one personal account, be wary of what you post. If your main focus for having a Facebook is using it for business related endeavors, then keep it professional. You don’t want to end up reminiscing with your college buddies at the expense of your potential clients.
Demographics
Social Media Network Use Cases
Example 1: This is a great Facebook ad because it’s very clear what the advertiser wants you to do. “Get 3 Bottles For $19!” It appeals to wine lovers and it’s simple. The discount entices you while the sub-text of the ad provides a strong call-to-action.
Take away: Doing the basics well goes far in a Facebook ad.
Example 2: NatureBox made great use out of the photo ad. The image shows exactly what you’re getting: a free trial and various health orientated snacks. The image is very colorful, and enticing enough to appeal to a large range of people. The hook is very clear in this ad, “Free Trial,” while the sub-head makes connects with the viewer?
Take away: Ads with good imagery and a strong hook really stand out with target audiences.
Example 3: In the above ad, Shutterfly used a multi-product ad perfectly. This works because it has all the components that make up a great ad. It’s visual, relevant, enticing with great pictures, and has a good call-to-action. The gentle hues of blue and grey backgrounds mix well with the eye-catching orange logo and background. The hook is consistent throughout all the content as well:40% off. Plus, it has a cat.
Take away: If you want to incorporate a multi-product ad into your social media strategy, than make sure you keep the components above in mind.
Twitter
Understanding Your Audience
Twitter has 310 million monthly active users. This means your chances of connecting with people in your industry are pretty good. Having a large following is always a step in the right direction, but don’t make the mistake of thinking that’s all you need.
Timing your tweets to reach the most people–and making your chances of retweets and likes more likely—is another important part of a good Twitter strategy. If you’re not sure how to even build a Twitter following you should check out my previous blogs (Social Media Basics and Maintaining your Social Presence) for tips on how to expand your following and reach the right kinds of people.
To really get the best results from your follower base, keep an eye on your Twitter Analytics. Thankfully there are tools to help with that. You can use Tweriod, Twitter Analytics, or Audience to analyze your tweets, figure out which are performing the best, find out when your followers are online, and plan out your next moves. The best thing about these resources is that they have free plans available.
Demographics
Social Media Network Use Cases
Example 1: Papa John’s promoted tweet worked because it incorporated all the elements of a great Twitter strategy. It was timely, relevant, and could be shared easily. It incorporated a holiday all about love with a food most people love–pizza. The hashtag #HeartShapedPizza, meanwhile, gave fans and customers a way to interact with the brand and share.
Take away: A good tweet is often part of a larger social strategy. However, if your sole purpose is just to promote your brand, Twitter could be a great place to start. Coming up with a creative way to stay relevant during a holiday is what makes brands stay on top.
Example 2: This Old Spice Twitter ad worked because it brought a past character, the Old Spice man, out of retirement. This ad was connected to another social campaign (Commercials/YouTube Commercials.) It also works because it incorporates a clever hashtag and a callback to ads on TV or the internet.
Take away: Being memorable is important. If done right, you’ll be able to trade on that recognition for a long time to come. Old Spice’s commercials, for instance, focus on bizarre and funny shenanigans to make a lasting impression.
Example 3: Just like the above examples, Volkswagen USA did a great job of incorporating a relevant tweet with a live social campaign. The above ad was tied into a commercial that unveiled the New Beetle, during the 2011 Super Bowl. This ad performed so well because Volkswagen is a known brand and everyone earns more, “social klout” airing commercials on Super Bowl Sunday.
Take away: Twitter ads perform the best when they are a part of a bigger social strategy. However, if you’re just trying to stay relevant, try sharing tweets on holidays and including a catchy hashtag or clever wording.
Google+
Understanding Your Audience:
Though originally intended as a Facebook alternative, most users consider Google Plus a business-related platform where you can connect with other professionals in your industry and add them to groups, collections, or communities. This means you should expect your audience to be more professional, like with LinkedIn.
Demographics
Social Media Network Use Cases
Winning at Google Plus means having a killer page, content, and promotions. Below are a few pages that excel at all three.
Example 1: Android’s page is the most popular business page on Google Plus with over 140,000 fans. They keep their audience engaged by posting frequently and using “flash” promotions such as their 10 cent app promotion and Google music promotions. Every post they share gets around 2,000 shares and more than 3,000 +1’s.
Take away: Engagement, engagement, engagement is the key to any successful Google+ social campaign. As long as you constantly update your page and share relevant information about your brand you will be able to build a following and use social to your advantage.
Example 2: The NASA page is another example of Google+ greatness. It is updated between 5 and 15 times a day with recent news, photos and videos which helps them stay on top.
Take away: Just like Android, NASA does a great job staying relevant to its fans by constantly posting content, videos, and pictures of NASA’s latest missions and experiments. They know their audience and always stay true to their brand which helps them get their content shared and +1.
The Next Steps
Learning what and when to post on social media is a skill you need to master before sharing content blindly. Of course, that’s easier said than done.
If this series of blogs didn’t answer all your questions, keep an eye out for our Social Media Advanced Course. During this course you will learn the nitty-gritty of social media and what it takes to truly crush it on social media as a loan officer or realtor. We’ll update this post with more info when it goes live.
You can also learn more about what the Total Mortgage marketing team does for our loan officers by checking out other articles in this series, or by visiting our career portal.
Carter Wessman
Carter Wessman is originally from the charming town of Norfolk, Massachusetts. When he isn’t busy writing about mortgage related topics, you can find him playing table tennis, or jamming on his bass guitar.
The average cost of homeowners insurance in Delaware is $875 per year, or about $73 per month, according to a NerdWallet analysis. That’s significantly less than the national average of $1,820 per year.
We’ve analyzed rates and companies across the state to find the best homeowners insurance in Delaware.
Note: Some insurance companies included in this article may have made changes in their underwriting practices and no longer issue new policies in your state. Even if an insurer serves your state, it may not write policies for all homes in all areas.
Why you can trust NerdWallet
Our writers and editors follow strict editorial guidelines to ensure fairness and accuracy in our writing and data analyses. You can trust the prices we show you because our data analysts take rigorous measures to eliminate inaccuracies in pricing data and may update rates for accuracy as new information becomes available.
We include rates from every locale in the country where coverage is offered and data is available. When comparing rates for different coverage amounts and backgrounds, we change only one variable at a time, so you can easily see how each factor affects pricing.
Our sample homeowner had good credit, $300,000 of dwelling coverage, $300,000 of liability coverage and a $1,000 deductible.
The best homeowners insurance in Delaware
If you’re looking to buy homeowners insurance from a well-rated national brand, consider one of these insurers from NerdWallet’s list of the Best Homeowners Insurance Companies.
More about the best home insurance companies in Delaware
See more details about each company to help you decide which one is best for you.
State Farm
Well-established insurer with a lengthy list of coverage options.
Coverage options
More than average
Average set of discounts
NAIC complaints
Fewer than expected
State Farm
Well-established insurer with a lengthy list of coverage options.
Coverage options
More than average
Average set of discounts
NAIC complaints
Fewer than expected
America’s largest home insurer celebrated its 100th anniversary in 2022. One useful endorsement you may be able to add to a State Farm policy is an inflation guard rider, which automatically increases your policy limits to make sure your coverage doesn’t fall short.
Chubb
Perks and high coverage limits for affluent homeowners.
Coverage options
About average
Great set of discounts
NAIC complaints
Far fewer than expected
Chubb
Perks and high coverage limits for affluent homeowners.
Coverage options
About average
Great set of discounts
NAIC complaints
Far fewer than expected
Chubb generally serves affluent policyholders with high-value homes, offering lofty coverage limits and plenty of perks. For example, the company covers water damage from backed-up sewers and drains, and pays to bring your home up to the latest building codes during reconstruction after a claim. (Many insurers charge more for these types of coverage.)
If you insure a secondary or seasonal home in Delaware with Chubb, you can sign up for the company’s Property Manager service at no charge. With this service, a Chubb representative will inspect your home after a hurricane, report its condition to you, submit a claim on your behalf and help prevent further damage.
Nationwide
For shoppers seeking a broad range of coverage options, Nationwide may fit the bill.
Coverage options
More than average
Great set of discounts
NAIC complaints
Close to expected
Nationwide
For shoppers seeking a broad range of coverage options, Nationwide may fit the bill.
Coverage options
More than average
Great set of discounts
NAIC complaints
Close to expected
We like Nationwide for its wide variety of coverage options. For example, its standard homeowners insurance policy generally includes ordinance or law coverage, which can help pay to bring your home up to current building codes after a covered claim. You can add other coverage for things like identity theft and damage from backed-up sewers and drains.
Depending on how much personal assistance you need, you can get a quote for homeowners insurance on the Nationwide website or work with a local agent instead. You can also use the website to pay bills, file claims or check claim status.
Travelers
Strong coverage and decent discounts.
Coverage options
About average
Average set of discounts
NAIC complaints
Fewer than expected
Travelers
Strong coverage and decent discounts.
Coverage options
About average
Average set of discounts
NAIC complaints
Fewer than expected
Travelers offers a robust online experience. You can use the website to get a homeowners insurance quote, file and track claims, make payments and learn about insurance basics.
Its coverage offerings are similarly strong. For example, you may be able to add extra coverage in case the dwelling limit on your home isn’t enough to rebuild your house after a disaster. One unique option is Travelers’ green home coverage, which pays extra if you want to use eco-friendly materials when repairing or rebuilding your home after a covered claim.
USAA
Offers perks and affordable rates for the military community.
Coverage options
Below average
Average set of discounts
NAIC complaints
Far fewer than expected
USAA
Offers perks and affordable rates for the military community.
Coverage options
Below average
Average set of discounts
NAIC complaints
Far fewer than expected
USAA sells homeowners insurance to veterans, active military members and their families. If that description fits you, you may want to consider a USAA policy. That’s because the company’s homeowners insurance has certain features that other insurers may charge extra for.
For example, USAA automatically covers your personal belongings on a “replacement cost” basis. Many companies pay out only what your items are worth at the time of the claim, which means you may not get much for older items. USAA pays enough for you to buy brand-new replacements for your stuff.
How much does homeowners insurance cost in Delaware?
The average annual cost of home insurance in Delaware is $875. That’s 52% less than the national average of $1,820.
In most U.S. states, including Delaware, many insurers use your credit-based insurance score to help set rates. Your insurance score is similar but not identical to your traditional credit score.
In Delaware, those with poor credit pay an average of $1,815 per year for homeowners insurance, according to NerdWallet’s rate analysis. That’s 107% more than those with good credit.
Average cost of homeowners insurance in Delaware by city
How much you pay for homeowners insurance in Delaware depends on where you live. For instance, the average cost of home insurance in Wilmington is $725 per year, while homeowners in Dover pay $790 per year, on average.
Average annual rate
Average monthly rate
Camden Wyoming
Georgetown
Middletown
New Castle
Rehoboth Beach
Wilmington
The cheapest home insurance in Delaware
Here are the insurers we found with average annual rates below the Delaware average of $875.
What to know about Delaware homeowners insurance
Delaware can see a range of severe weather that can spell disaster for homeowners. When looking for homeowners insurance in Delaware, consider the risk of coastal storms, flooding and hail.
Hurricanes and wind damage
Hurricanes and coastal storms can cause significant damage to properties, even if they don’t make landfall. Delaware is particularly vulnerable to coastal flooding and damage from high winds, as it is surrounded by water on three sides. Pay attention to your wind and flood coverage so you can make sure you have enough coverage for the damage these tropical storms can bring.
Your policy may have separate deductibles for hurricane and wind damage. Suppose your policy has a $1,000 deductible for most claims and a 2% deductible for wind claims. If your house has $250,000 worth of dwelling coverage, you’d have to pay for the first $5,000 of wind damage yourself.
Flooding
Coastal storms, snow melt and heavy rains can all cause flooding in Delaware. Standard homeowners insurance will not cover flood damage, which means people in at-risk areas should consider buying separate coverage.
To find out your risk, check out the Federal Emergency Management Agency’s flood maps and RiskFactor.com, a website from the nonprofit First Street Foundation. Even if your property is deemed low risk, it may be worthwhile to purchase flood insurance for extra peace of mind.
Homeowners in flood-prone areas may need to purchase separate flood insurance. Remember that while you can purchase flood coverage at any time, there’s typically a 30-day waiting period before the insurance takes effect. Here’s more information about flood insurance and waiting periods.
Thunderstorms and hail
While Delaware weather is often mild, severe thunderstorms bring strong wind and hail, which can cause extensive damage to roofs, siding or windows. Standard policies generally cover storm damage but keep in mind that, as with wind, hail damage may have a separate deductible.
Delaware insurance department
The Delaware Department of Insurance oversees the state’s insurance industry. In addition to providing consumer information, the agency’s website is also a resource if you’re having a dispute with your insurer. You can file a complaint using its online form. You can also reach out to the department with questions or to get support with your complaint at 800-282-8611 or [email protected].
Frequently asked questions
Is homeowners insurance required in Delaware?
Homeowners insurance is not required by Delaware state law. However, your lender may require you to purchase homeowners insurance.
Does Delaware homeowners insurance cover flooding?
Standard homeowners insurance in Delaware does not cover flooding. If you live in a high-risk area, you should consider buying a separate flood insurance policy.
How can I save money on homeowners insurance in Delaware?
There are several ways to save money on home insurance in Delaware:
Shop around to make sure you’re getting the best rate.
Choose a higher deductible. In case of any claims, you’ll pay more out of pocket, but your premiums will be lower.
Whether you’re on your first credit card or your fifth, it’s essential to sit down and think about which type of card is best for you and your spending habits. Even the most careful of credit users can find themselves in a financial bind if they aren’t careful about the type of card they choose.
Learn which factors to consider when making your decision, and the right questions to ask yourself in your quest for the ideal credit card.
Find Out Your Current Credit Score
Before you start checking out the newest credit cards, look at your latest credit score. Depending on your credit score, you may not be eligible for some cards, so you might as well rule those out before you get too attached to those great rewards.
Your current credit card company may offer you free access to your credit score, but you can also request a free annual credit report from the three major credit bureaus: Experian, TransUnion and Equifax. Once you receive your report, check it for discrepancies before you continue with picking a credit card.
Think About How You Plan on Using the Card
Are you looking to get a card to boost your credit score, for emergencies only, or to receive rewards? Your answer will help you to further narrow down your credit card options. Cards with longer grace periods and no annual fees to worry about are well suited for those who always pay their credit balance in full every month.
If you know you’re likely to have a monthly balance on your card, focus on cards that have low interest and introductory rates. Credit cards with generous rewards programs and credit limits are often the best fit for users who use cards often. The best credit card for emergency situations is one that comes with low fees and interest.
Cards for Beginners
Will this be your very first time applying for a credit card? College students who find themselves in this situation are encouraged to apply for unsecured student credit cards, mainly because they’re the easiest to apply for.
Because it’s so easy to go buck wild with your first credit card (and even your fourth), beginners are encouraged to give all of their paperwork a careful and thorough read through, no matter how many pages there are. Make sure you’re aware of fees/penalties, your interest rate, payment due dates and your limit. Start developing good spending habits now to keep from learning how to climb out of a pit of debt between your classes.
Rebuilding Your Credit House
Individuals who are picking a credit card to help them repair their damaged credit may find it easier to apply for a secured credit card. While you have to drop a deposit of $200 or so before receiving the card, know that you’ll receive that money back when you close your account in good standing or upgrade your account. The deposit is a good incentive for you to change how you use your card and how you spend money.
The Interest Rate
No matter how good or not-so-good your credit might be or what you’ll be using the card for, pay close attention to the amount of interest you’ll have to pay as you’re searching for the best credit card. Your interest rate, sometimes referred to as your annual percentage rate or APR, can either be variable or fixed. Fixed interest rates remain the same from month-to-month, making it easier for you to keep track of how much you’ll pay, while variable interest rates are more fluid.
That being said, a fixed rate can change if you exceed your credit limit or are late making a payment. You should also look out for notices from your credit card issuer letting you know if your fixed rate will change in the coming months.
Additional Considerations
Besides low interest rates and fees, there are other factors to consider when picking a credit card. For instance, you may prefer a card that notifies the three major credit bureaus of your monthly payments, or one with a low annual fee. There are also credit cards that let you upgrade your account to one with more competitive terms once you’ve successfully built your credit.
Some consumers prefer cards with low balance transfer fees. If you’re in this category, find out if there are any restrictions on the type of debt you’re allowed to transfer and if you’re restricted in the amount of debt you can shift over. Additionally, the purchase APR on a card might be different from the transfer APR, so be sure to ask about that as well.
Be cautious during your search for the best credit card. These tips, some careful planning and an honest self-evaluation are sure to be your guiding stars throughout your quest.
The average cost of homeowners insurance in Maine is $1,020 per year, or about $85 per month, according to a NerdWallet analysis. That’s less than the national average of $1,820 per year.
We’ve analyzed rates and companies across the state to find the best homeowners insurance in Maine.
Note: Some insurance companies included in this article may have made changes in their underwriting practices and no longer issue new policies in your state. Even if an insurer serves your state, it may not write policies for all homes in all areas.
Why you can trust NerdWallet
Our writers and editors follow strict editorial guidelines to ensure fairness and accuracy in our writing and data analyses. You can trust the prices we show you because our data analysts take rigorous measures to eliminate inaccuracies in pricing data and may update rates for accuracy as new information becomes available.
We include rates from every locale in the country where coverage is offered and data is available. When comparing rates for different coverage amounts and backgrounds, we change only one variable at a time, so you can easily see how each factor affects pricing.
Our sample homeowner had good credit, $300,000 of dwelling coverage, $300,000 of liability coverage and a $1,000 deductible.
The best homeowners insurance in Maine
If you’re looking to buy homeowners insurance from a well-rated national brand, consider one of these insurers from NerdWallet’s list of the best homeowners insurance companies.
More about the best home insurance companies in Maine
See more details about each company to help you decide which one is best for you.
State Farm
Well-established insurer with a lengthy list of coverage options.
Coverage options
More than average
Average set of discounts
NAIC complaints
Fewer than expected
State Farm
Well-established insurer with a lengthy list of coverage options.
Coverage options
More than average
Average set of discounts
NAIC complaints
Fewer than expected
State Farm is a great choice for homeowners who like to work directly with a representative, as the company sells policies through a wide network of agents. And its attention to customer service has paid off; the company has fewer customer complaints to state regulators than expected for a company of its size.
State Farm offers a free Ting device as a perk for home insurance policyholders. Ting is a smart plug that monitors your home’s electrical network to help prevent fires.
Chubb
Perks and high coverage limits for affluent homeowners.
Coverage options
About average
Great set of discounts
NAIC complaints
Far fewer than expected
Chubb
Perks and high coverage limits for affluent homeowners.
Coverage options
About average
Great set of discounts
NAIC complaints
Far fewer than expected
Chubb generally serves affluent policyholders with high-value homes, offering lofty coverage limits and plenty of perks. For example, the company covers water damage from backed-up sewers and drains, and pays to bring your home up to the latest building codes during reconstruction after a claim. (Many insurers charge more for these types of coverage.)
Chubb policyholders may also be able to take advantage of the company’s HomeScan service, which uses infrared cameras to look for problems behind the walls of your home.
Vermont Mutual
4.5
NerdWallet rating
Regional insurer since 1828, selling homeowners insurance in the Northeast through independent agents.
Coverage options
About average
Very few discounts
NAIC complaints
Far fewer than expected
Vermont Mutual
4.5
NerdWallet rating
Regional insurer since 1828, selling homeowners insurance in the Northeast through independent agents.
Coverage options
About average
Very few discounts
NAIC complaints
Far fewer than expected
Founded in 1828, Vermont Mutual sells homeowners insurance through local independent agents. The company stands out for service, drawing far fewer complaints than expected for an insurer of its size.
You may be able to add coverage for major appliances such as water heaters, laundry machines or solar energy systems. Other endorsements may be available to cover identity theft, damage to underground service lines, backed-up drains and theft of expensive jewelry.
Hanover
Best for homeowners looking for many ways to customize their policy.
Coverage options
More than average
Average set of discounts
NAIC complaints
Far fewer than expected
Hanover
Best for homeowners looking for many ways to customize their policy.
Coverage options
More than average
Average set of discounts
NAIC complaints
Far fewer than expected
The Hanover gives homeowners lots of choices. You can opt for an auto/home package, a policy designed for high-value homes or a standalone policy for a standard house. You can further customize your policy with a range of coverage options for things like guaranteed replacement cost coverage, which will pay as much as it takes to rebuild your home after a disaster.
The Hanover sells policies exclusively through local independent agents. That means online quotes aren’t available, but you can get personal service to help you choose the right coverage.
How much does homeowners insurance cost in Maine?
The average annual cost of home insurance in Maine is $1,020. That’s 44% less than the national average of $1,820.
In most U.S. states, including Maine, many insurers use your credit-based insurance score to help set rates. Your insurance score is similar but not identical to your traditional credit score.
In Maine, those with poor credit pay an average of $2,085 per year for homeowners insurance, according to NerdWallet’s rate analysis. That’s 104% more than those with good credit.
Average cost of homeowners insurance in Maine by city
How much you pay for homeowners insurance in Maine depends on where you live. For instance, the average cost of home insurance in Portland is $1,035 per year, while homeowners in Bangor pay $1,000 per year, on average.
Average annual rate
Average monthly rate
Scarborough
South Portland
Waterville
The cheapest home insurance in Maine
Here are the insurers we found with average annual rates below the Maine average of $1,020
NerdWallet star rating
Average annual rate
Vermont Mutual
4.5
NerdWallet rating
Concord Group
4.0
NerdWallet rating
Union Mutual
Patriot Insurance
Patrons Oxford
What to know about Maine homeowners insurance
When shopping for home insurance in Maine, homeowners should consider the risks they could see, including severe winter weather, flooding, coastal storms and wildfire.
Winter weather
Maine’s snowy season can run from October to May, which means heavy snowfall and freezing temperatures. Both of these can spell disaster for homeowners, including roof damage, burst pipes and structural issues caused by the weight of snow and ice.
Homeowners insurance generally covers winter storm-related damages, but some types of winter weather damage may require extra coverage. For instance, you’ll typically need a separate flood insurance policy to cover flood damage caused by snowmelt.
Flooding
Heavy rain or snowmelt can cause flooding across the state of Maine. Significant water damage can result in high repair costs for homeowners, and standard home insurance policies do not cover flooding. As a result, homeowners in flood-prone areas should consider buying separate flood insurance.
To find out your risk, check out the Federal Emergency Management Agency’s flood maps and RiskFactor.com, a website from the nonprofit First Street Foundation. Even if your property is deemed low risk, it may be worthwhile to purchase flood insurance for extra peace of mind.
Remember that while you can purchase flood coverage at any time, there’s typically a 30-day waiting period before the insurance takes effect. Here’s more information about flood insurance and waiting periods.
Hurricanes and coastal storms
Hurricanes are less frequent in Maine than in the more southerly states, but coastal storms of all kinds still damage Maine property. Standard home insurance typically covers damage caused by storms, but read your policy carefully, as you may have separate deductibles for hurricanes and wind.
Hurricane deductibles can be from 1% to 10% of your dwelling coverage, or sometimes they can be a flat fee. For example, your policy may have a $1,000 deductible for most claims and a 2% deductible for hurricane-related claims. If your home has $200,000 of dwelling coverage, you would be responsible for $4,000 before your insurance pays for the rest of the hurricane-related damage.
Remember that you will also need a separate flood insurance policy to protect against flooding due to coastal storms.
Wildfire
Wildfires are common in Maine, especially in wooded and rural areas. While the damage caused by fire is typically covered by standard home insurance, it’s essential to understand the limits of that coverage.
Residents of high-risk areas should read their policies closely to understand any exclusions. Pay particular attention to the dwelling coverage limit, which is how much the insurance company will pay to rebuild your house. Check with your insurer to ensure you have enough coverage to rebuild if necessary.
Maine insurance department
The Maine Bureau of Insurance oversees the state’s insurance industry and maintains a website that provides consumer resources on homeowners insurance.
If you need to file a complaint against your insurer, you can do so online or by mail. Don’t hesitate to contact the bureau with questions or for help with your complaint at 800-300-5000 or [email protected].
Looking for more insurance in Maine?
Frequently asked questions
Is homeowners insurance required in Maine?
Homeowners insurance is not required by Maine state law. However, your lender may require you to purchase homeowners insurance.
Does Maine homeowners insurance cover flooding?
Flooding is not covered under standard Maine homeowners insurance. You will want to purchase a separate flood policy if you live in a high-risk area.
How can I save money on homeowners insurance in Maine?
There are several ways to save money on home insurance in Maine:
Shop around to make sure you’re getting the best rate.
Choose a higher deductible. In case of any claims, you’ll pay more out of pocket, but your premiums will be lower.
Of all the details that come across your plate when you’re buying a home, one of the questions you might be asking is, “How does buying a house affect taxes?” The short answer? Buying a home could reduce your overall tax liability if you itemize deductions and pay a large amount of mortgage interest.
There are other conditions that need to be met, and it is possible that the amount of taxes you owe will stay the same. Of course, it’s always best to consult with a tax advisor for your individual situation.
To give you a general idea about how buying a home in 2023 affects taxes, we’ve compiled everything you need to know about how tax breaks work, what you can deduct, what you can’t deduct and whether or not it will make sense to itemize deductions.
Does Buying a House Help With Taxes?
It’s possible that buying a house can help with taxes — but only for tax filers who itemize their deductions. In 2020, the most recent year with data available, more than 87% of Americans took the standard deduction rather than itemizing. This signals that it may be unlikely you’ll have enough deductions for itemizing to make sense. Of course, if it can reduce your taxes, it’s worth looking into.
You might also be wondering, “How does buying a house in cash affect taxes?” If you don’t have a mortgage, you’re not paying interest, so you’re not able to take the home mortgage interest deduction. But you’re still able to deduct property taxes if you itemize. Remember to consider this even if your property taxes are part of your mortgage payments.
First-time homebuyers can prequalify for a SoFi mortgage loan, with as little as 3% down.
How Do Homeowner Tax Breaks Work?
Tax breaks start as programs passed into law and funded by the U.S. Congress. However, it is up to individual homeowners to find and file the correct paperwork to take advantage of these tax breaks.
Tax breaks come to homeowners as either tax credits or tax deductions.
Recommended: First-Time Homebuyer Programs
The Difference Between Tax Deductions and Tax Credits
The difference between a tax deduction and a tax credit is where it lies on IRS form 1040 and how much it reduces your final tax bill or refund. This will make more sense after we explain each.
Deductions On IRS Form 1040, deductions are compiled before being subtracted from your income. This is done before tax is calculated, so having deductions can reduce the overall amount of tax you owe. But because a deduction comes before tax is calculated, the reduction in tax liability is generally less than if the amount of tax owed was directly reduced by a credit (though this depends on the amount of each).
Credits Credits are subtracted from the amount of tax you owe. If you don’t owe tax but are instead receiving a tax refund, credits can increase the amount of money coming your way from the IRS. Generally speaking, credits put more money back in your pocket. You may have heard about a first-time homebuyer tax credit. A bill was introduced in 2021 that would have provided for this benefit, but as of June 2023 it had not passed into law.
Deductions are more common; however, with the revamp of the tax code in 2017 with the Tax Cuts and Jobs Act, the standard deduction was increased substantially and fewer people find the need to itemize. Nevertheless, it’s probably a good idea to add “keep track of possible tax deductions” to your list of New Year’s financial resolutions.
What Are the Standard Deduction Amounts for 2023?
It’s important to know the standard deduction amounts so you know if taking the home mortgage loan interest deduction will make financial sense for you.
• For single filers: $13,850
• For head of household: $20,800
• For married people filing jointly: $27,700
If the amount of mortgage interest you pay is far below the threshold for choosing the standard deduction, you may not be able to find enough deductions for itemizing to make sense. The increased standard deduction in 2017 made this especially true, but there are certain scenarios where you should still itemize deductions.
Recommended: What Is a Gift Tax Return and When Is It Due?
Who Should Itemize Deductions
You should itemize deductions if the amount of your deductions is more than the standard deduction. If you have any of the following situations, you may have enough qualified deductions for itemizing to make sense.
• If you have large medical or dental expenses that are not paid for by an insurance company
• If you paid a large amount of interest on your mortgage
• If you donated large sums to charity
• If you can claim a disaster or theft loss
• If you cannot take the standard deduction
• If you can qualify for large amounts of the “other itemized deductions” found on the IRS forms
It’s hard to say if your individual situation will make sense for itemizing deductions. It may be worth it to consult with a tax professional.
Which Home Expenses Are Tax Deductible?
When you’re looking for home expenses that are tax-deductible, the IRS defines it very narrowly. The costs that are deductible include:
• State and local real estate property taxes up to $10,000
• Home equity loan interest if you used the funds from a home equity loan on your property
• Mortgage interest deduction up to defined limits:
◦ For loans taken out after December 15, 2017: You can deduct home mortgage interest on the first $750,000 of debt (for married couples filing jointly) or the first $375,000 of debt for a married person filing separately.
◦ For loans taken out prior to December 15, 2017: You can deduct home mortgage interest on the first $1,000,000 of debt (for married couples filing jointly) or the first $500,000 for separate filers.
Which Home Expenses Are Not Tax Deductible?
Most home expenses, unfortunately, are not tax deductible. These include things to budget for after buying a home. The IRS specifically outlines these living expenses that cannot be claimed as a deduction:
• Utility expenses, like gas, water, electricity, garbage, sewer, internet, etc.
• Home repairs
• Insurance
• Homeowners association or condo fees
• Cost of domestic help
• Down payment and earnest money
• Closing costs
• Depreciation
Potential tax deductions are one thing to factor into your financial considerations as you think about whether you are ready to buy a home, but they certainly aren’t what should be driving your decision to make a purchase.
The Takeaway
It is possible for the amount of tax you owe to be lower after you become a homeowner — but only with certain conditions met. You’ll want to do the math and compare what your taxes will look like when you itemize deductions vs. when you take the standard deduction. That will be the best way to tell how buying a house will affect your taxes.
Looking for an affordable option for a home mortgage loan? SoFi can help: We offer low down payments (as little as 3% – 5%*) with our competitive and flexible home mortgage loans. Plus, applying is extra convenient: It’s online, with access to one-on-one help.
SoFi Mortgages: simple, smart, and so affordable.
FAQ
What is the tax break for buying a house in 2023?
If you itemize deductions on your federal return, you can claim a deduction for your mortgage interest paid on a home bought in 2023, along with state and local taxes paid in 2023.
Will my tax return be higher if I bought a house?
While there are a lot of factors that go into a tax return, generally speaking, if the deductions that come from homeownership reduce your tax liability compared to previous years while all other factors remain the same, then you should owe less (or even get money back).
What are the major tax changes for 2023?
For tax years 2022 and beyond, you can no longer claim mortgage insurance premiums as a deduction. Beyond the tax deductions that come with homeownership, major changes to taxes for 2023 include reduced amounts to the child tax credit, earned income tax credit, and the child and dependent care credit.
Photo credit: iStock/marchmeena29
*SoFi requires PMI for conforming home loans with a loan-to-value (LTV) ratio greater than 80%. As little as 3% down payments are for qualifying first-time homebuyers only. 5% minimum applies to other borrowers. Minimum down payment varies by loan type.
SoFi Loan Products SoFi loans are originated by SoFi Bank, N.A., NMLS #696891 (Member FDIC). For additional product-specific legal and licensing information, see SoFi.com/legal. Equal Housing Lender.
SoFi Mortgages Terms, conditions, and state restrictions apply. Not all products are available in all states. See SoFi.com/eligibility for more information.
Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.
Tax Information: This article provides general background information only and is not intended to serve as legal or tax advice or as a substitute for legal counsel. You should consult your own attorney and/or tax advisor if you have a question requiring legal or tax advice.
Preparing to go to college starts long before your senior year in high school. In fact, soon after starting your freshman year in high school, you may want to begin thinking about what you can do to put your best foot forward on your college applications.
With the right college preparedness plan, choosing where to apply, filling out your applications, and (yes) getting in to your top choices can be significantly easier. Here’s a smart 10-step plan that can help ensure you are ready for college when the time comes.
Ways to Get Prepared for College
1. Take the Required Courses
It’s a good idea to consult with your high school guidance counselor about what classes you should take for college preparation. Generally, high school students will take courses like English (American and English literature), Math (Algebra I and II, Geometry, Trigonometry, and Calculus), Science (Biology, Chemistry, Physics, and Earth Science), Social Studies (U.S. History, U.S. Government, World History, and Geography), a Foreign Language, and the Arts. 💡 Quick Tip: You’ll make no payments on some private student loans for six months after graduation.
2. Enroll in AP, IB, and College Courses
Your high school may offer you the opportunity to take Advanced Placement (AP) or International Baccalaureate (IB) classes, which are college-level and will allow you to earn college credit. Then, you can skip these courses when you get to college and ensure you have a head start. Both require that you take exams, and you can send your scores into colleges. Keep in mind that IB classes would be more useful if you plan on going to college outside the U.S., since only U.S.-based schools recognize AP coursework.
3. Do Test Prep
A key step in preparing for college is studying for the SAT or ACT. Taking one of these tests is required for many college applications in the U.S. You can study by forming study groups with friends, taking the PSATs/pre-ACTs and practice tests, getting an SAT/ACT tutor, and enrolling in SAT/ACT practice classes. You may want to look at the average SAT/ACT score of students who have been admitted to your top choice schools and aim to get those scores — or higher — to ensure your application impresses the admissions officers.
If standardized tests aren’t your strong suit, there are some colleges that do not require them as a part of the application process.
Recommended: ACT vs. SAT: Which Do Colleges Prefer?
4. Hone Your Study Skills
In college, you’re going to take a rigorous set of courses. Your academics are likely to be a lot more challenging than they were in high school. This means you should hone your study skills now to prepare for college. Find a quiet place to study, turn off all distractions, organize your lecture notes, join study groups, and take breaks when you need them in order to effectively study.
5. Go to College Fairs
Whenever there is a local college fair happening, try to attend it. That way, you can learn about different colleges you may want to apply to. Typically, a college fair will consist of college representatives who set up booths, give presentations, talk to prospective students, and hand out pamphlets about their schools. College fairs can be a great opportunity to learn about a number of colleges in a short time period.
They also offer the opportunity for you to connect with representatives at the colleges. As an attendee, you’ll have the opportunity to ask the representatives specific questions and take the handouts so you can continue your research at home.
6. Take College Tours
Before applying to a school, try to go on a campus tour to see what it’s all about. A college that has a great website or looks good on paper may not end up being the right fit once you actually visit it. While on the tour, ask your student tour guide and other students around about the pros and cons of the school to get a real feel for whether or not you’d like it there.
Some colleges may do interviews as a part of the application process. If you’re heading to campus for a college interview, make time for a tour too.
7. Meet With Your High School Guidance Counselor
Your high school guidance counselor can help you with preparing for college in a number of different ways. They can advise you on what classes to take and extracurricular activities you can enroll in to ensure you have a competitive college application when the time comes.
Your counselor can also help you determine what you want to major in and the kind of career you might enjoy by steering you towards career fairs and giving you a test that will show your strengths and reveal your talents. If you’re worried about paying for college, they can let you know your options and ensure you fill out all the right forms in time.
8. Fill Out a FAFSA Form
The Free Application for Federal Student Aid (FAFSA®) is the form you need to fill out to apply for federal financial aid. This includes federal grants, scholarships, work-study, and federal student loans. Some schools also use the information provided on the FAFSA to determine scholarship awards.
If you anticipate needing support to cover the cost of attendance in college, this is usually the place to start. The Department of Education is rolling out a new simplified FAFSA for the 2024-2025 academic year. It will be available in December 2023, a delay from the usual October 1.
9. Look Into Student Loans
Filling out the FAFSA isn’t the only thing on your financial to-do list when you’re prepping for college. You could also weigh your student loan options. As mentioned, the FAFSA puts you in contention for federal student loans — among other tuition subsidies like work-study or grants. Federal student loans have fixed interest rates, which means the rate will not change for the duration of the loan.
Each year, Congress determines what the fixed interest rate on federal loans will be — and interest rates vary across federal undergraduate loans, including PLUS loans for parents and grad students. While these loans can be an important resource when it comes to funding your education, there are limits to the amount you can take out each year. For example, first-year undergraduates currently have a federal loan limit of $5,500.
If federal aid and other sources of funding aren’t enough to cover the cost of tuition, you may consider looking into private student loans to fund the rest of your education. Private student loans don’t always offer the same benefits as federal student loans — like the option to pursue Public Service Loan Forgiveness — so they are generally considered only after all other options have been reviewed and exhausted. 💡 Quick Tip: Parents and sponsors with strong credit and income may find much lower rates on no-fee private parent student loans than federal parent PLUS loans. Federal PLUS loans also come with an origination fee.
10. Apply for Scholarships
Once you start applying to colleges, you may also want to search out and apply for private scholarships. Your school may offer specific scholarships you can apply to that will help you pay for your education. Online databases are another resource to check out. One option, Fastweb , a free national scholarship database that has a scholarship algorithm; it will match you to scholarships, internships, and grants you could potentially qualify for.
The Takeaway
There are many things you can do to prepare for college. Above all else, you’ll want to focus on your academics and make your college application as competitive as possible so that you can get into the school of your dreams. You’ll also want to think about what your education will potentially cost and work with your parents to come up with a plan for how you will pay for college. Your options include savings, grants, scholarships, work-study, and federal or private student loans.
If you’ve exhausted all federal student aid options, no-fee private student loans from SoFi can help you pay for school. The online application process is easy, and you can see rates and terms in just minutes. Repayment plans are flexible, so you can find an option that works for your financial plan and budget.
Cover up to 100% of school-certified costs including tuition, books, supplies, room and board, and transportation with a private student loan from SoFi.
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