Source: usmagazine.com

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Best Efforts Trading, DPA Options, Marketing, Dashboard, Online App Tools; Correspondent and Wholesale Products

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Best Efforts Trading, DPA Options, Marketing, Dashboard, Online App Tools; Correspondent and Wholesale Products

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Wed, Jul 10 2024, 11:48 AM

“The only time I get asked for sex is on application forms.” Ba-dum-ching! Speaking of applications, most lenders will agree that the loan officer should be the first point of contact for a home buyer, not the real estate agent. But over the years real estate agents have done a great job of becoming the starting point of a homebuyer’s quest. But heck, how much house can they afford, what with current rates, homeowner’s insurance, utilities, etc.? Yes, good originators know the psychology of their clients under the “Know your borrower” basic tenant, especially first time home buyers: most homebuyers remain homeowners and the FHFA tells us that the persistence has increased over time across all homeowner demographics like race or ethnicity, regions of the country, and mortgage lending submarkets. (Today’s podcast is found here and this week’s is sponsored by nCino, makers of the nCino Mortgage Suite for the modern mortgage lender, uniting the people, systems, and stages of the mortgage process. Hear an interview with attorney Peter Idziak on last week’s Supreme Court vote to overturn the Chevron doctrine that called on judges to rule in favor of government agencies in instances where the law is ambiguous, and its impact on the mortgage industry.)

Lender and Broker Software, Services, and Products

Curious about what’s new in Encompass® by ICE Mortgage Technology®? ICE recently shared an article which dives into new innovations within the platform that are enabling the lending community to improve both productivity and efficiency. Read the full article here.

nCino and Talk’uments team up to provide lenders with multilanguage tools to more effectively reach more borrowers! Talk’uments, the premier digital language and limited English proficiency (LEP) technology provider for the mortgage industry, announced its integration with nCino’s Mortgage Suite technology solution. At a time when emerging markets like LEP continue to grow, this new partnership enhances multi-language resources to nCino’s users to provide borrowers with seamless, multi-language resources from originations to the final closing. Ben Miller, EVP of U.S. Mortgage for nCino, summed it up best. “We are proud to continue pioneering transformation in the financial services industry with the addition of Talk’uments to our Mortgage Solution, using multilanguage tools to help our customers and their applicants understand, access and trust the process and overcome a key challenge in buying a home.” For more information on Talk’uments’ capabilities, visit talkuments.com.

Have you been using expensive third-party tools for sales automation or paying your CRM extra money? Usherpa just changed all that with Pipelines, exciting new functionality that offers built-in, best-practice marketing and lead generation workflows that can easily be customized. Usherpa users get Pipelines at no extra cost and can build as many as they want. “The nation’s top LOs consistently outperform their peers because they have a better sales process. Now, every LO can have a winning process and win more business,” said Usherpa CEO Chris Harrington. Corporate stakeholders can create Pipelines with call scripting and push to their LOs. Usherpa delivers the daily tasks to loan officers via in-platform dashboard, email, and mobile app, and provides detailed reporting on each LO’s usage for management purposes. Schedule a demo with Usherpa to see this groundbreaking new tech.

You know how annoying it is when you have to create an account to buy something online? That’s how “Checkout as Guest” was born. Now imagine how annoyed your prospective borrowers are when you force an account on them as the FIRST STEP of an online mortgage application. So annoyed they might not do it? Probably, and it’s costing you business. Check out the world’s most borrower-friendly online application with LiteSpeed. Beautifully integrated with Encompass® by ICE Mortgage Technology™, no more account creation headaches or lost business.

“Are you trying to do more with less? Leverage a business intelligence platform to see how you’re performing in vital production and operational areas in comparison to your peers and highlight where you can reduce costs. For half the cost of a full-time employee, with RM Analyze + Peer View Ops you’ll gain access to a strong bench of mortgage industry experts and a suite of pre-built dashboards completely customizable to your needs. Our latest enhancements allow you to schedule email reports, so the most relevant KPIs are delivered straight to your inbox on a regular cadence so you don’t miss a beat. Use our valuable industry data to understand where to focus your efforts to be more effective and achieve sustainable growth. Empower your efforts, contact Spencer Smoot today!”

“With Total Expert, it’s significantly faster and easier for our loan officers to develop outreach emails and find flyers and social media posts for the individualized marketing they do on behalf of Castle & Cooke Mortgage,” said Scott Kirkessner, Castle & Cooke Mortgage Vice President of Marketing and Business Development. And that’s just scratching the surface of how Total Expert is helping Castle & Cooke build deeper customer relationships, uncover more loan opportunities, and drive growth in a stubborn market. Read our full Castle & Cooke Mortgage case study to learn more.

During Disability Pride Month in July, Down Payment Resource challenges lenders to help more home buyers with disabilities and their family caregivers qualify for a mortgage with the help of down payment assistance. Eighteen programs within DPR’s extensive database of 2,300+ offer funds ranging from $2,000 to $117,000 to help people with disabilities fund down payments, closing costs, pay down their interest rate or make accessibility modifications. Many can be combined with other homebuyer assistance programs, providing individuals with disabilities with additional financial support and resources. DPR can help you unleash this power with its suite of lender tools that provide easy access to DPA programs in your footprint. Schedule a demo today to learn more.

Wholesale and Correspondent Products

“Citi Correspondent Lending is thriving in 2024! While remaining dedicated to the support of diverse markets and continued responsible, sustainable growth, we’re seeing record production volume. With a growing product suite that includes expansion of our Community Lending platform, a robust set of CRA incentives, and a quality-focused pre-purchase loan review process, Citi is well positioned to help you grow your business. Complete our Prospective Correspondent Questionnaire or schedule some time with a Citi Account Executive at the Western Secondary Market Conference coming up next month. We would welcome the opportunity to chat with you about all that Citi Correspondent Lending has to offer.”

LoanStream wants you to heat up your pipeline this summer with specials on Prime with 25 BPS price improvement on all Conventional loans >= to $400,000 including High Balance/Super Conforming and 25 BPS Price Improvement on FHA/VA/MaxONE (DPA) loans 620+ FICO (excludes CalHFA), plus 50 BPS price improvement on Non-QM Purchase (excludes Non-QM select), and a 25 BPS price improvement on all Closed End Seconds. Restrictions apply, specials are valid for loans locked 7/1/24 through 7/31/24. Talk with your AE for details. Non-QM Specials also available through our Correspondent lending channel, Home – LoanStream Mortgage Correspondent (lscorrespondent.com), contact your Regional Sales Executive for more information. Plus, make a Splash by closing more Non-QM loans, join LoanStream’s NEW Bank Statement and P&L Webinar. Reserve your spot for this informative webinar for you or your entire team.

FHA, VA, Government Program and Policy Updates

As the USDA Mortgage Recovery Advance (MRA) is a federal lien, USDA Rural Development issued a bulletin on 07/03/2024 providing guidance for servicers completing foreclosures impacted by the 8th Circuit “Show Me” ruling.

USDA is offering up “Top Tips for Successfully Navigating Appraisal and Property Requirements” tomorrow. “Don’t miss this LIVE, virtual training opportunity! This training is available at no cost to all USDA Single Family Housing Guaranteed Loan Program (SFHGLP) lenders and real estate agents.”

The Federal Housing Administration (FHA) is announced updates to its FHA Connection (FHAC) system and an industry stakeholder briefing webinar as part of the implementation of its Appraisal Review and Reconsideration of Value Updates Mortgagee Letter (ML) 2024-07 published on May 1, 2024. The ML established standards for appraisal reviews and FHA’s Reconsideration of Value (ROV) policies, including requirements for a process by which borrowers may request an ROV if they identify a problem with the appraisal. The ML required mortgagees to offer a borrower-initiated ROV process meeting certain minimum requirements, including delivery of disclosures to borrowers at loan application and upon delivery of the appraisal with instructions on how to request an ROV.

Recall that the FHA issued a proposal, in the form of a draft mortgagee letter, to update its origination defect taxonomy to include fraud or misrepresentation involving sponsored third-party originators. The FHA suggested that if the FHA determines a mortgagee knew or should have known that an employee of the mortgagee or its third-party originator was involved in fraud or should have questioned red flags in a loan file, it will be considered a Tier 1 severity and subject to penalties of that severity level. “Based on this update, FHA will seek life-of-loan indemnification from mortgagees when there is evidence of fraud or material misrepresentation involving a sponsored TPO, regardless of whether FHA identifies specific red flags that should have been questioned at underwriting.”

FHA is updating guidelines to expand and clarify requirements and expectations for gift funds transferred prior to settlement and gift funds transferred at settlement. These changes may be implemented immediately but are required for casefiles assigned on or after August 19, 2024. Pennymac is aligning with these changes effectively immediately, view Pennymac Announcement 24-66 for more information.

Capital Markets

An exclusive Conforming investor is joining the MAXEX loan exchange next week, but that’s just the start. On July 15, MAXEX sellers will have access to multiple investors offering up to 90 percent LTV for agency-eligible second home loans, and 85 percent LTV on NOO loans, without being subject to punitive Agency LLPAs. MAXEX offers best efforts flow trading, mandatory bids and works with many popular hedging platforms to give you plenty of ways to trade. Take a closer look at the MAXEX Conforming program and get better execution today.

No one owns a crystal ball… Without any market-moving economic data yesterday, Fed Chair Powell’s semi-annual testimony before the U.S. Senate took center stage. His appearance was a rather lackluster affair, as he was careful not to send any signals about the timing of future monetary policy actions. Sticking to the recent Fed script, he stated that while he was encouraged by recent signs of disinflation, there needs to be further evidence before the FOMC pivots towards a more accommodative monetary policy. He was careful not to offer a timeline for rate cuts, which investors are currently betting will begin in September.

Overall, inflation remains on a downward trajectory through the month-to-month noise. It dovetails nicely with the cooling employment picture in the overall narrative that the Fed is almost ready to cut rates. Average employment growth over the last three months slowed to the lowest since the start of 2021, there has been a sharp decline in job openings this year, and a growing number of people filing for unemployment benefits.

Measures of consumer confidence remain low and are tied largely to uncertainty surrounding this year’s presidential election. Small business sentiment remains sour amid a downshift in economic momentum. We learned yesterday that the NFIB Small Business Optimism Index improved modestly in June. However, high uncertainty and poor economic outlooks have cemented the index below its 50-year average.

Chair Powell is back on the Hill today, this time before the House Financial Services Committee. Other Fed speakers around the country include Governor Bowman, Chicago President Goolsbee, and Governor Cook. The economic calendar began with mortgage applications decreasing 0.2 percent from one week earlier, according to data from the Mortgage Bankers Association. Last week’s results included an adjustment for the July 4th holiday. Later today brings wholesale inventories and sales and a couple of Treasury auctions that will be headlined by $39 billion reopened 10-year notes. We begin the day with Agency MBS prices a few ticks better than Tuesday’s close, the 10-year yielding 4.28 after closing yesterday at 4.30 percent, and the 2-year down to 4.61.

 Download our mobile app to get alerts for Rob Chrisman’s Commentary.

Source: mortgagenewsdaily.com

Apache is functioning normally

Warehouse, Fee Collection, Broker AVM Tools; Violation Tracker; Lender and Investor Changes

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Warehouse, Fee Collection, Broker AVM Tools; Violation Tracker; Lender and Investor Changes

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Wed, Jul 3 2024, 11:43 AM

Did you know that there were 2.5 million estimated people living in the newly independent nation of the United States in July 1776? Per the Census Bureau, that figure has now risen to around 335 million. 56 individuals of those 2.5 million people were signers of the Declaration of Independence, with John Hancock, a merchant by trade, being the first signer. Benjamin Franklin, who represented Pennsylvania, was the oldest signer at age 70; Edward Rutledge of South Carolina was the youngest signer at age 26. Speaking of numbers, if you like them, although the FHFA and the CFPB would like you to believe that they are part of the fabric of the United States, they aren’t. But the FHFA and the CFPB Release Updated Data from the National Survey of Mortgage Originations for Public Use. Hey, I only know what I read in the newspapers. But there is some interesting real-time information out there, and if you want to see who’s paying what in violations, here you go. (Today’s podcast is found here and this week’s is sponsored by Bundle, the attorney-prepared legal documents company that is dedicated to the real estate, mortgage, and title industries. Fuel your operations and execution of documents from deeds to subordinations to assignments, and everything you need for any order, in one bundled price; receive 20 percent off using the code “Chrisman” at checkout. Hear an interview with Atlas Real Estate’s Tony Julianelle on the recent single family rental market transformation and why individuals in the mortgage industry should care about property management.)

Lender and Broker Services, Products, and Software

“Leadership is crucial for organizational success and culture. Recognizing the differences between strong and weak leadership will directly impact your team’s success. Inspired by ‘Good to Great’ by Jim Collins, this upcoming webinar features Laura J. Brandao (Equity Prime Mortgage), Keith Canter (First Community Mortgage), and Richard Grieser (Truv) sharing insights from their many years of mortgage leadership experience. You’ll leave this July 10th session with strategies to effect change in your organization, attract and maintain the right talent, understand team needs to advance shared goals, maintain a disciplined yet happy culture, and leverage technology as an accelerator. Come join us!”

Rocket Pro TPO offers Home Equity Loans powered with AVM (Automated Valuation Model), providing faster and more cost-effective appraisals. With AVM, valuations are delivered in seconds, nearly five days faster than traditional methods, saving clients time and money. Interested? Price a loan today.

Lenders across the country are still looking for ways to cut costs without sacrificing revenue. Start off easy by collecting fees upfront. Fee Chaser by LenderLogix makes it as easy as clicking a button… literally. Book a 15-minute demo and get started in a few weeks.

PlainsCapital Bank National Warehouse Lending, a subsidiary of Hilltop Holdings (NYSE:HTH), offers funding for multiple mortgage products and programs with little to no additional requirements: FNMA HomeStyle, FHA 203K Full, Limited, and USDA Rural Housing renovation loans. Mortgage Revenue Bond and DPA loans with extended dwell times. Sub Limits for lower FICO scores, manufactured homes, renovation, construction and other unique mortgage products and programs. With over 30 years’ experience and a well-capitalized diversified financial holding company we provide our customers with confidence to meet their loan funding needs. If you are interested in learning more about PlainsCapital Bank National Warehouse Lending please contact Deric Barnett, (469)955-6786.

Agency, Lender, and Investor Changes

FHA posted to its Single Family Housing Draft ML proposing changes that would update FHA’s Defect Taxonomy to include fraud or material misrepresentation involving a Third-Party Originator (TPO) as a Tier 1 severity defect. FHA’s Defect Taxonomy is its quality assurance framework for all Title II loan reviews. It provides a consistent methodology for identifying defects at the loan level, useful data, feedback through structured categorization of defects, and balance between FHA’s risk management and quality assurance business processes. Interested stakeholders are encouraged to thoroughly review the Draft ML and provide feedback through June 24, 2024.

FHA published Mortgagee Letter (ML) 2024-12 implementing the provisions of the final rule, Revision of Investing Lenders and Investing Mortgagees Requirements and Expansion of Government-Sponsored Enterprises Definition, announced April 23, 2024, in FHA INFO 2024-21. The final rule revised and clarified requirements for investing lenders and mortgagees to gain or maintain status as an FHA-approved lender or mortgagee, separately defines Government-Sponsored Enterprises (GSE), including the Federal Home Loan Banks (FHLB), from other governmental entities and aligned general FHA approval standards with current industry business practices.

Ginnie Mae announced a term-sheet for its proposed Home Equity Conversion Mortgage (HECM) Mortgage-Backed Securities (HMBS) 2.0 program, initiating a comment period ending July 31st. The proposed program aims to enhance liquidity access for HMBS Issuers by allowing the re-pooling of active and non-active buyouts into new custom, single-Issuer pools. The new HMBS 2.0 program, described in more depth in our blog Ginnie Mae Announces New Pool Type to Improve HECM MBS Liquidity,​ seeks to address liquidity constraints in the reverse mortgage sector by providing a new capital markets execution for older vintage HECMs.

Ginnie Mae mortgage-backed securities (MBS) portfolio outstanding grew to $2.59 trillion in May, including $36.9 billion of total MBS issuance, leading to $14.3 billion of net growth. May’s new MBS issuance supports the financing of more than 116,000 households, including more than 58,000 first-time homebuyers. Approximately 74 percent of the May MBS issuance reflects new mortgages that support home purchases because refinance activity remained low due to higher interest rates. More information is available in Ginnie Mae’s Press Release.

USDA Rural Development posted a bulletin on June 21 announcing an interest rate increase for SFH programs.

Don’t limit your borrower’s buying potential if they require a loan amount beyond conventional limits. Loan Stream Mortgage Jumbo ONE loan programs empower you to give your clients more options all while helping you close more loans. With four Jumbo ONE programs available for Purchase, Cash-Out, and Rate & Term Refinance.

Citi Correspondent Lending updated Trailing Outstanding Document requirements. Changes include updated timelines for submission of missing documents and remediation of deficient documents, additional impacts when missing/deficient document issues are not resolved in a timely manner, and reporting changes. View the complete Outstanding Document Updates Announcement, which provides effective dates and outlines details for all of the changes.

Sellers in Carrington’s Non-Delegated Correspondent channel are now able to select who they want to generate the closing docs during loan submission. The cost for Carrington to generate the closing docs is a low $350.

Newrez approved correspondent clients, don’t forget that loans containing an ACE + PDR appraisal method must submit a PDF report that uses the Uniform Property Dataset report (UPD) and includes the required certifications, floor plan and photographs to Freddie Mac using the Beyond ACE application programming interface (bACE API). Details are available in Newrez Bulletin 2024-040.

Eliminate mortgage headaches for your borrowers with Kind Lending’s Written VOE (Verification of Employment) program. This non-QM product uses a written VOE for qualification purposes versus traditional documentation such as W2s and paystubs.

National residential lender PrimeLending, a PlainsCapital Company, now offers a new home equity loan product giving homeowners the ability to convert home equity into cash. With a PrimeLending home equity loan, homeowners can access a portion of their home’s value without having to sell it. Simply put, homeowners can borrow money using their home equity as collateral and repay the loan at a fixed-rate over a 30-year term. Homeowners receive the cash as a lump sum upfront to use however they choose, such as consolidating debt, making home improvements, or covering tuition, medical or unplanned expenses.

Capital Markets

Fed Chair Powell knows Halloween is nearly four months away. The head of the Fed refrained from spooking markets yesterday at the European Central Bank’s annual forum, citing progress on inflation, which helped to bolster bets that the Fed will be able to cut rates this year. He added that the risks between price pressures and the labor market are coming into better balance, though predictably declined to foretell of a September reduction. In the wake of President Biden’s poor debate performance last week, many investors are preparing for higher-for-longer interest rates from the increased likelihood of a second Trump term and additional inflation-stoking tariffs. Conversely, Chicago Fed President Goolsbee said yesterday that the Fed should prepare for rate cuts.

The Job Openings and Labor Turnover Survey (JOLTS) is conducted by the Bureau of Labor Statistics of the U.S. Department of Labor. Looking for signs that the labor market is softening? May’s JOLTS report showed a labor market that in many ways looks like its pre-pandemic self. The number of job openings per unemployed worker remained unchanged, back at its 2019 average. Job openings unexpectedly rebounded in May from the three-year low hit in April, increasing to 8.140 million from 7.919 million in April, interrupting a downward trend. Fed Chair Powell yesterday described the job market as cooling off appropriately.

Due to the Independence Holiday tomorrow, some usual economic releases and supply are moved up to today’s calendar. The calendar kicked off with mortgage applications decreasing 2.6 percent from one week earlier, according to data from MBA’s Weekly Applications Survey. Keep in mind that we have had three straight weeks of gains, including during the prior holiday-adjusted week.

Markets have also received Challenger job cuts for June: 48,786 cuts, down 24 percent from the 63,816 cuts announced one month prior but 20 percent higher than the 40,709 cuts announced in the same month in 2023. We’ve had ADP employment for June (150k private-sector jobs were created, the lowest gain in five months but still a gain), and jobless claims (238k, as expected; continuing claims 1.858 million). Other releases today include the May trade deficit, Final S&P Global services PMI for June, ISM services PMI for June, factory orders for May, and Treasury releasing details of the mini-Refunding consisting of $58 billion new 3-year notes and $39 billion and $22 billion reopened 10-year notes and 30-year bonds.

The latest Fed Minutes (from the June 11-12 Federal Open Market Committee meeting) will be released today and should give us some further hints of the Fed’s thinking, though Fed messaging has been clear that inflation remains too high, and patience is needed to allow more time for the current rate target to bring it back down. Futures settlement close is at 1:00pm ET with SIFMA recommending a 2:00pm ET close for cash bonds.

Looming after tomorrow’s 4th of July Holiday is the June nonfarm payrolls report on Friday, where estimates anticipate the economy added nearly 200k jobs throughout the month, while they anticipate the unemployment rate will remain near historic lows at 4 percent. We begin the day before the holiday with Agency MBS prices a few 32nds better from Tuesday’s close, the 10-year yielding 4.41 after closing yesterday at 4.44 percent, and the 2-year is yielding 4.75.

Jobs

“After 50 remarkable years in mortgage lending, Planet Home Lending Senior Vice President, Correspondent Lending Jim Loving is retiring. Jim is an industry icon who’s built a remarkable culture focused on partnership since he joined Planet in 2014. Jim’s legacy at Planet and in the industry is a lasting one. From inventing Best-Efforts Delivery to building Planet Home Lending into a top-tier correspondent lender, he’s been a mentor and partner to many in our industry. As Jim moves on to the next chapter, our experienced Regional Managers will continue to serve as expert guides, helping you navigate today’s market challenges. We hope you’ll join us as Planet extends its deepest gratitude to Jim for his exceptional contributions.”

“Loan officers! Discover the radius advantage. Are you navigating a market that’s forgotten the value of loyalty? At radius financial group, we’re rewriting the script with our MLO Partnership-Proposition (MPP). We understand the industry’s pulse and the need for a genuine partnership—not just a platform to process loans. As lenders focus on consumers, we concentrate on you, the heartbeat of our business. You’re not just a number here; you’re the face of our brand, co-branded for success. We’re committed to investing in you, providing a stable home where your talents are nurtured and your book of business flourishes. For confidential inquires please contact Carla Herrera (781-742-6500).”

Retirements… Can our biz survive losing 123 years of experience in one fell swoop? Of course it can. How ‘bout 32-year vet Max Cocetti retiring after 19 years with MGIC? Or 41-year vet Donna Miller retiring from Truist? And after only 50 years in the biz, as noted above short-timer Jim Loving is calling it a career leaving his 10-year post as SVP of Correspondent Lending at Planet Home, with hopefully more Corvettes in his future. We wish them all the best!

 Download our mobile app to get alerts for Rob Chrisman’s Commentary.

Source: mortgagenewsdaily.com

Apache is functioning normally

Set on the rocky southern tip of Aquidneck Island off Rhode Island, the summer resort town of Newport is also known as the last bastion of America’s Gilded Age.

The wealthy seaside town was once the preferred summer destination of the richest families in the United States, with the Vanderbilts, the Morgans, and the Astors all owning larger-than-life “summer cottages” here.

And while they’ve all started selling off (or downright abandoning) their Newport mansions in the early 20th Century, in the wake of the Great Depression, the New England town’s cliffs are still lined with ostentatious, marble-clad residences that tell the story of a time long gone.

Chief among them is the property at 596 Bellevue Avenue — best known as the Marble House — a neoclassical mansion built as a birthday present for Alva Vanderbilt back in 1888.

Second only to the Vanderbilts’ iconic The Breakers residence, the Marble House was the one to kickstart Newport’s transformation from a quiet summer colony of wooden houses to the legendary resort of opulent Gilded Age mansions. And since it carries such a long-lasting legacy, today we thought we’d take a closer look at the Newport mansion that started it all.

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It was built between 1888 and 1892 as a birthday present

Photo credit: Jeff Schultes | Dreamstime

William Kissam Vanderbilt, the grandson of Commodore Cornelius Vanderbilt, built Marble House as a 39th birthday present for his wife, Alva. Meant to serve as the couple’s summer “cottage”, the sprawling Newport mansion was built between 1888 and 1892.

Marble House was among the first Gilded Age mansions in Newport

Photo credit: Jiawangkun | Dreamstime

Predating most of the other palatial residences that line Newport’s wealthy streets, Vanderbilt’s Marble House is credited with sparking the town’s transformation from a relatively relaxed summer colony of wooden houses to its current image as a resort of opulent stone palaces.

Building costs were the equivalent of over $370M in today’s money

The Marble House in 1895. Photo credit: Frank H. Child, photographer / Public Domain / Wikimedia Commons

596 Bellevue Avenue was quite a feat of construction, with Vanderbilt having to invest a fortune to build his summer “cottage”. The cost of the house was reported in contemporary press accounts to be $11 million, which amounted to about $373 million in 2023.

It required 500,000 cubic feet of marble

Photo credit: Faina Gurevich | Dreamstime

A big chunk of change was spent on securing the marble needed for the construction. In total, Vanderbilt spent $7 million to acquire 500,000 cubic feet of marble (the equivalent of 14,000 square meters).

A prime example of Beaux-Arts architecture

Photo credit: Demerzel21 | Dreamstime

But the investment paid off, as the stately structure became one of the earliest examples of Beaux-Arts architecture in the United States. It’s also one of the most recognizable.

Drawing inspiration from le Petit Trianon at the Palace of Versailles, the Marble House was designed by architect Richard Morris Hunt — the same one who worked on the Statue of Liberty, and built the most famous Vanderbilt mansions like The Breakers, and the Biltmore, among others.

It may not look it, but the mansion has four levels

Photo credit: Jiawangkun | Dreamstime.com

While seeing it from outside might make you think it only has two floors, the Marble House actually has four levels, with the kitchen and other service areas located in the basement, and a third floor concealing the servant quarters.

And a whopping total of 50 rooms

Photo credit: Yingna Cai / Shutterstock

Visitors who pass through the stately mansion’s grand entry doors are led into a world of opulence and grandeur that’s unlike anything we might see today (outside of museums, that is).

With walls, floors, and staircases draped in marble, intricate murals, gilt bronze detailing throughout, and lavishly decorated interiors that bear the signature of Jules Allard & Sons — one of the most notable interior decorating houses of the turn of the twentieth century — each room is a display of incomparable wealth.

Standout rooms include a Grand Salon that doubled as a Ballroom, and a Stair Hall

Photo credit: Tempestz | Dreamstime.com

While I might not have time to go over all 50 rooms inside this palatial abode, I’ve picked a few standout rooms to highlight that you simply can’t find in other houses.

This includes a two-story Stair Hall that features a grand staircase of yellow Siena marble — modeled after the palace at Versailles with a wrought iron and gilt bronze staircase railing and featuring an 18th-century Venetian ceiling painting — and the imposing Allard and Sons-designed Grand Room, which served as both ballroom and reception room.

A Gothic Room with a stone fireplace

Photo credit: By Renata3 / CC BY-SA 4.0 / Wikimedia Commons

Another unique space is the Gothic Revival-style room where Alva Vanderbilt once displayed her Medieval and Renaissance collection, featuring a stone fireplace that’s a replica of the one in Palais Jacques Coeur in Bourges, France.

The dining room draped in pink marble

Photo credit: xiquinhosilva / CC BY 2.0 / Wikimedia Commons

The rich, pink Numidian Marble dining room is dripping in gilt bronze ornamentation on the moldings, fireplace, and ceiling.

See also: Winfield Hall, the Historic Woolworth Mansion in Glen Cove

Mrs. Vanderbilt’s former bedroom has a circular painting of Athena

Photo credit: By Renata3 / CC BY-SA 4.0 / Wikimedia Commons

Set on the second floor, Alva Vanderbilt’s former bedroom is one of the most visited rooms in the house, drawing tourists with its lavish Louis XIV-style interiors (also known as French classicism) and its circular ceiling painting of Athena, painted by Giovanni Antonio Pellegrini circa 1721.

Alva retained ownership in the divorce

Photo credit: lilyputin lilyputins / Public domain / Wikimedia Commons

After Alva divorced William Kissam Vanderbilt in 1895, she retained ownership of the Marble House, which was gifted to her on her 39th birthday. She soon remarried another wealthy socialite/politician by the name of Oliver Hazard Perry Belmont, who owned another Richard Morris Hunt-designed residence down the street from the Marble House, called Belcourt.

After her new husband passed away, she opened the Marble House to suffragettes

Woman suffrage gathering at the Newport Marble House of Alva Belmont on September 12, 1909. Photo credit: New York Times / Public domain

During her second marriage, Alva only used 596 Bellevue Ave as an extension of her closet, with the house being mostly maintained by servants. But that all changed once the former socialite’s new husband passed away in 1908.

After Oliver Belmont died of appendicitis at the tender age of 49, Alva turned her attention to a cause worthy of her status and influence and joined the Women’s suffrage movement.

She added a Chinese Tea House

Photo credit: Lei Xu | Dreamstime.com

Alva Belmont reopened the Marble House in 1909, and added the Chinese Tea House on the seaside cliff. The Tea House, modeled after 12th-century Song dynasty temples, became a gathering place where she hosted rallies for women’s suffrage.

Sold to the Prince family

Photo credit: Felix Lipov / Shutterstock.com

A decade later, Alva decided to completely close the Marble House and move to France to be closer to her daughter, Consuelo Balsan. By 1932, she sold the Newport mansion to American stockbroker, investment banker, and financier Frederick H. Prince, whose family used it as a summer house for the next 30 years.

Added to the National Register of Historic Places in 1971

Photo credit: Felix Lipov / Shutterstock.com

After three decades of ownership, in which the Prince family used the stately residence for its intended purposes, hosting balls and events attended by New York’s elite, the Marble House was acquired by the Preservation Society of Newport County in 1963.

Eight years later, it was added to the National Register of Historic Places and designated as a National Historic Landmark on February 17, 2006.

It’s now a popular tourist destination

Photo credit: Darryl Brooks | Dreamstime.com

Nowadays, the former Vanderbilt summer “cottage” is one of Newport, Rhode Island’s top tourist destinations, with visitors from all over the world flocking here to see how the Vanderbilts once lived. It offers guided and non-guided tours, with events, parties, and even weddings held on the grounds of the estate.

Marble House in the movies

Photo credit: Dan Hanscom / Shutterstock.com

The mansion is also quite a popular filming location, with productions like 1974’s The Great Gatsby (starring Robert Redford and Mia Farrow), the 1995 miniseries The Buccaneers, Steven Spielberg’s celebrated 1997 film Amistad, and the 2008 rom-com 27 Dresses all being filmed at the Marble House in Newport.

A living memory of what Newport, Rhode Island once was

Photo credit: Jiawangkun | Dreamstime.com

“The rich, famous and fashionable came to Newport to see and be seen, acting out their social pageant against the backdrop of great Bellevue Avenue houses,” reads the plaque outside Marble House. Fittingly, the palatial residence’s imposing structure and lavish interiors live on as reminders of what the Gilded Age elite wanted people to see: unabridged wealth.

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Source: fancypantshomes.com

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97% of consumers search for local businesses online, and 78% of marketers report that digital marketing significantly increases business revenue. If you’re not leveraging digital marketing in today’s mortgage landscape, you’re missing out on a significant opportunity. 

In our fast-paced, technology-driven world, digital marketing has become an essential competitive advantage for mortgage loan officers (MLOs) using the right tools. With the industry facing high interest rates and inventory shortages, reaching borrowers first and maintaining visibility with past clients and real estate partners is imperative​.

The current landscape

According to HousingWire, the real estate market is grappling with high interest rates and limited inventory, creating a challenging environment for mortgage lenders and loan officers. The current state of the market underscores the importance of staying ahead of the competition through effective digital marketing strategies. By leveraging digital channels, MLOs can effectively target and engage potential clients, ensuring they remain visible and relevant​​.

Why it’s complicated 

The mortgage industry has been traditionally slow to adopt new technologies. Many MLOs still rely on outdated marketing methods that are less effective and more costly. Additionally, the rapid pace of technological advancements means that staying up-to-date with the latest digital marketing trends, tools, and associated regulations can be daunting for those not well-versed in the field. HousingWire highlights that embracing digital transformation is no longer optional but essential for survival and growth in the current market​.

Key questions to consider

  1. What is digital marketing, and how can it benefit mortgage companies and LOs?
  2. How can mortgage companies effectively utilize paid and non-paid digital channels?
  3. What are the cost benefits of digital marketing compared to traditional methods?
  4. How can digital marketing improve referral generation from real estate agents?
  5. What are the advantages of automation and compliance in digital marketing?

Answers to these questions

1. What is digital marketing?

Digital marketing includes all marketing efforts that leverage digital channels like websites, social media, email, other channels to connect with current and prospective customers. The goal is to meet customers where they spend most of their time: online. Digital marketing enables highly targeted, measurable, and cost-effective campaigns, providing a more personalized and engaging customer experience while driving revenue​.

2. How can mortgage companies utilize digital channels?

Digital marketing occurs across various channels, categorized into paid and non-paid efforts:

Paid digital marketing:

  • PPC/Paid search: Mortgage companies can place ads on search engines like Google, targeting keywords relevant to their services. Each time a user clicks on these ads, the company pays, driving high-intent traffic to their website and increasing the chances of lead conversion. This method ensures immediate visibility for competitive keywords, attracting potential clients actively searching for mortgage solutions.
  • Paid social: By promoting posts or running ads on platforms such as Facebook, Instagram, and LinkedIn, mortgage companies can reach a wider audience. These ads can be tailored to specific demographics, ensuring that the content resonates with potential homebuyers and refinancers. This targeted approach maximizes ad spend efficiency, enhancing engagement and driving more qualified leads to the company’s offerings.

Both Paid Search and Paid Social offer the ability to segment your audience based on numerous factors. This includes demographics such as age, gender, and location, as well as more specific criteria like interests, online behaviors, and purchasing history. By utilizing these segmentation capabilities, mortgage companies can create highly targeted campaigns that reach the most relevant audience, ensuring that their advertising efforts are efficient and effective. This precision targeting helps in maximizing ROI by delivering personalized messages to those most likely to convert, thereby enhancing lead quality and driving higher engagement rates.

Non-paid digital marketing:

  • Organic search: Optimizing website content with relevant keywords and quality backlinks helps mortgage companies improve their rankings on search engine results pages (SERPs). Higher organic rankings increase visibility and attract more traffic without the ongoing costs associated with paid advertising. This sustainable strategy builds long-term online presence, making it easier for potential clients to find the company organically. However, this strategy takes quite a long time to generate meaningful results.
  • Web content: Maintaining a blog, updating website content, and participating in online reviews and affiliate marketing helps build authority and trust. Engaging and informative content can attract potential clients, providing valuable information and establishing the company as a thought leader in the mortgage industry. Consistently producing high-quality content also supports optimization efforts, driving organic traffic and enhancing brand credibility.
  • Email marketing: Sending personalized and targeted emails to potential and existing customers is an effective way for mortgage companies to nurture leads and maintain relationships. Regular updates, newsletters, and promotional offers can keep your audience engaged and encourage them to choose your company for their mortgage needs. Email marketing also allows for segmentation and personalization, increasing the relevance and impact of each message.
  • Social media: Creating and sharing relevant content on platforms like Facebook, Twitter, and Instagram helps mortgage companies engage with their audience organically. Regular posts, community interactions, and leveraging user-generated content can build a loyal following and enhance brand visibility without direct advertising costs. Social media also provides a platform for real-time communication, allowing companies to address inquiries and build stronger customer relationships.

When it comes to performance differences between Paid Digital and Non-paid Digital, leads generated from Paid Digital convert at nearly 3.4X compared to those generated from Non-Paid Digital and lead to at least an 80% increase in brand awareness according to data from Unbounce.

3. Cost benefits of digital marketing

Traditional lead generation methods often result in high costs per lead, burdening mortgage companies with significant expenses for acquiring new clients. Digital marketing offers a cost-effective solution by enabling precise targeting of specific demographics and optimizing ad spend to ensure maximum impact. This approach not only reduces overall costs but also increases the efficiency of marketing campaigns by reaching potential clients who are most likely to convert.

Research by Evocalize shows that self-generated leads are at least 300% less expensive than purchased leads, providing substantial savings for mortgage companies. By generating their own leads, companies can maintain greater control over their brand and messaging, ensuring consistency and compliance with industry regulations. This strategic shift towards digital marketing allows businesses to allocate their resources more effectively, ultimately driving better financial outcomes.

4. Improving referral generation

Capturing referral business from real estate agents is a common challenge for mortgage companies, often requiring significant time and effort to build and maintain relationships. Digital marketing bridges this gap by facilitating better integration with existing tools and creating co-marketing opportunities with real estate professionals. By leveraging digital channels, mortgage companies can enhance their collaboration with agents, resulting in a more streamlined and efficient referral process.

This synergy not only helps generate high-quality referrals but also strengthens partnerships with real estate agents, fostering long-term relationships that benefit both parties. Through joint digital marketing efforts, such as shared content and co-branded campaigns, mortgage companies can expand their reach and tap into the agent’s network, thereby increasing the potential for new business and reinforcing their market presence.

5. Advantages of automation and compliance

Digital marketing is inherently more efficient than traditional methods, thanks to the power of automation tools that manage campaigns, track performance, and adjust strategies in real-time. These tools ensure optimal results with minimal manual intervention, allowing mortgage companies to focus on strategic initiatives rather than day-to-day campaign management. Automation also facilitates precise targeting and personalization, enhancing the effectiveness of marketing efforts.

Additionally, platforms with built-in compliance features safeguard campaigns against potential legal issues, a critical aspect highlighted by HousingWire. Compliance with industry regulations, such as the recent FCC lead generation rules, is essential for avoiding costly penalties and maintaining consumer trust. By utilizing digital marketing platforms that incorporate compliance mechanisms, mortgage companies can ensure their campaigns adhere to legal standards, mitigating risks and promoting a trustworthy brand image.

Digital marketing doesn’t have to be hard, even if you aren’t a marketing pro

Digital marketing might seem daunting, especially if you don’t consider yourself a marketing expert. However, with the right tools, it can be straightforward and highly effective. Here are key features to look for in digital marketing tools that make the process easier and more impactful:

  • Powerful, flexible automation: Choose tools that offer automation capabilities allowing you to harness your business data effectively. Automation can streamline your marketing efforts, making them more efficient and less time-consuming.
  • Built-in regulatory compliance: Ensuring compliance with industry regulations is critical. Look for platforms that have built-in compliance features to safeguard your campaigns against potential legal issues.
  • Effective co-marketing with real estate agents: The ability to seamlessly co-market with real estate agents can significantly enhance your business. Choose tools that facilitate this collaboration effortlessly.
  • Hyperlocal marketing: Staying relevant in your borrower’s community is crucial. Opt for solutions that allow you to localize your marketing efforts, ensuring your campaigns are tailored to resonate with local audiences.
  • Flexible budgets, campaign types, and durations: Flexibility is key in digital marketing. Select platforms that offer a variety of budget options, campaign types, and durations, enabling you to adapt quickly to changing market conditions and business needs.

Investing in digital marketing doesn’t have to be complicated or intimidating. By leveraging tools that simplify and enhance your marketing efforts, mortgage companies and LOs can stay competitive, generate leads, and grow their business efficiently.

Conclusion

The mortgage industry’s landscape is increasingly digital, and the need for effective digital marketing has never been greater. Brokerages and loan officers must embrace these strategies to reach a broader audience, reduce costs, enhance customer experiences, and stay competitive. Investing in digital marketing is not just about keeping up with the times; it’s about securing a prosperous future in the mortgage industry, even through tough markets. Embrace digital marketing now to ensure sustained growth and success well into the future​​.

Sources:

Justin Ulrich is the VP of Marketing at Evocalize.

This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

To contact the editor responsible for this piece: [email protected]

Source: housingwire.com

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The longer you live in your house, the more obvious it may become that you could use more living space — perhaps for a guest bedroom, home office, or workout space. Your first thought might be to build an addition, but the sticker shock may cause you to shelve that idea and instead consider an attic conversion.

Fortunately, an attic conversion is an idea that may be more economical than a complete home addition. Read on for a full breakdown of the cost to finish an attic.

Should You Convert Your Attic Space?

There are many benefits of converting an attic into usable space, including:

•   The space already exists in your home, making this choice both cost- and time-effective.

•   You don’t need to pour a foundation, again making it a more viable and economical option.

•   Wiring is likely already in place and can be modified to suit your needs.

An attic conversion also allows you to use the entire envelope of your home, rather than wasting potential living space.

Before you fully commit to your attic remodel, though, it’s crucial to make sure your attic has the potential to become a usable living space (more on that below).

Tips on Converting an Attic

One of the first things you might do before converting your attic is to see if your roof is being supported by W-shaped trusses in your attic. If so, building an addition might be a better choice. If your attic contains A-shaped rafters, though, that’s a plus; if there’s enough open space beneath the rafters, then you can potentially convert your attic into usable space.

Other steps to take before an attic remodel include:

•   Check your local building codes to make sure your remodel will fit. The rules vary by area but a typical requirement is that the attic space must be at least 7.5 feet high and over 50% of the floor area. The thickness of the material will also factor into the final headroom and ceiling height. The quickest way to add significant costs to your attic remodel is to be forced to change course mid-project because of a code violation.

•   Determine how you’ll get into the space. Will you need to add a staircase or expand the current one? Stairs that go straight up will need more floor space than, say, spiral staircases. Or perhaps your only option is a pull-down access point; this will limit what furniture and materials you can fit into your attic conversion and how utilitarian the new living space might be.

•   Consider whether you’ll need to add windows. If you’re creating an additional bedroom, codes may require an egress window in case of fires. But even if they aren’t required, you might consider adding windows or punching skylights that open to brighten the space with natural light.

•   Decide how much flooring needs to be reinforced, along with any electrical or plumbing issues. If you ultimately decide that your attic has what’s needed for a successful conversion, it’s time to think both practically and creatively to shape what may well become the most interesting — and potentially challenging — room in your house.

•   Consider your priorities and budget. Once you get a sense of costs (listed below) and what’s most important to you, you’ll want to come up with a budget and a plan for how you’ll pay for the upgrade. If you don’t have enough cash to cover the project, you may want to explore financing. Funding options for finishing an attic include using a credit card (generally the most expensive route), getting a home improvement loan (a type of unsecured personal loan designed for small to mid-sized home renovations), or applying for a home equity loan or line of credit (which uses your home as collateral for the loan).

•   Consult with a professional unless you’re already an experienced builder. Ask friends, family members, and building associations for recommendations and referrals, then request quotes from at least three contractors to understand both possibilities and associated costs. When you contact contractors, ask them for credentials. Compare bids and, tempting as it may be, don’t automatically choose the lowest one. Make sure the contractor describes what will be provided as well as the estimated time frame.

Want to know how much value your attic conversion will bring to the table? Check out SoFi’s Home Project Value Estimator.

How Much Does It Cost to Finish an Attic per Square Foot?

On average, you can expect to pay between $10,600 to $50,000 — or $50 and $150 per square foot — to refinish your attic, according to Angie (formerly Angie’s List). A specialized or high-end attic conversion can cost as much as $200 per square foot.

Overall, costs vary depending on the overall square footage and the materials you use.

How Much Does It Cost to Finish an Attic per Task?

If you hire individual contractors for each aspect of your attic remodel, then it’s easy to see what each portion of the remodel is costing you. However, if you hire a contractor to manage the entire project, you likely won’t receive the project broken down into great detail.

What follows is a breakdown of common costs involved in an attic renovation.

Cost of Walls and Ceilings

New walls and ceilings can effectively transform an unfinished attic into a space that’s both comfortable and livable. Although prices vary by where you live, attic drywall can cost an average of $1,000 to $2,600 to install, with ceilings costing anywhere from $200 to $12,000.

Other aspects to consider: Will you paint the walls and ceilings? Add wallpaper? Do you need trim and crown molding? All of these features will be additional costs and can quickly cause your project budget to skyrocket.

Cost of Flooring

Flooring is another important consideration, so first think about what’s located directly below the attic space. Do you need soundproofing? If a bedroom is located below the attic space, you’ll likely want some sound control. Insulation provides that to some degree, and carpeting adds even more dampening.

The cost of attic flooring will depend on the current state of the attic and what materials you choose. Replacing floor joists to beef up the strength will cost anywhere between $1,000 and $10,000, while installing subfloor will run between $500 and $800. Installing the flooring itself averages between $1,531 and $4,848, depending on material and square footage.

Recommended: Renovation vs. Remodel

Cost of Windows and Skylights

If there currently are no windows in your attic, you may want to add an egress window, which will run you between around $800 and $2,400, as a safety precaution. You also might want windows or skylights to brighten the space with natural light. Expect to pay an average of $2,500 – $5,500 to install an attic window, and $1,000 to $2,400 to add a skylight.

Recommended: How Much Does It Cost to Replace Windows?

Cost of Heating and Cooling

Your attic conversion might require additional heating and cooling. The price to install an attic fan is around $400 to $900, and a standard window AC costs about $150 to $800 per unit. A skillful contractor could also potentially tie in your current climate control system.

For heat, baseboard heaters run $942 on average. If you need to add HVAC ductwork and vents to extend your home’s AC and central heating systems to the attic, you can, expect to pay anywhere from $1,000 to $5,000.

If your attic is difficult to access during the renovation period, contractors may tack on a surcharge. To get an idea of how much your attic renovation will cost, you may want to use an online home improvement cost calculator.

How Much Does It Cost to Finish an Attic Yourself?

It’s generally cheaper to go the DIY route than to hire a professional — though you will need some know-how. If you’re making minor improvements to your attic space (such as adding an attic fan and cleaning it up, you may be looking at an attic remodel cost as low as $300. However, if you’re looking to make a total transformation, your costs for materials could run as high as $50,000.

Though you’ll certainly save on labor costs, make sure to take into account the time involved if you decide to do it yourself as opposed to bringing in a professional.

Recommended: Four Ways to Upgrade Your Home

How Much Does It Cost to Finish an Attic by Type?

How much it costs to finish an attic will also vary depending on the type of attic space you’re creating. Here’s a look at how much an attic remodel costs by attic type.

Cost of Finishing a Walk-Up Attic

The cost of finishing a walk-up attic generally ranges anywhere from $8,100 and $26,000. Large portions of the costs are typically adding a staircase and installing flooring.

Finishing an Attic as a Storage Space

If you’re finishing an attic to serve as a storage space, your costs are generally a little lower as there isn’t as much polishing involved. Generally, the attic remodel cost for a storage space runs from $4,600 for a simpler setup to $18,900 if the space is larger and you opt for more elaborate storage systems.

Cost to Finish an Attic With a Dormer

Installing a dormer — a window that juts out vertically on a sloped roof — can add in some ceiling height and natural sunlight into an attic. However, it will set you back. On average, the cost to add in a dormer along with finishing the attic can run between $8,800 and $32,400.

Cost to Finish an Attic Above a Garage

The cost to finish an attic above a garage can vary widely depending on what’s involved, such as the installation of heating, insulation, or ventilation. You can typically expect to pay anywhere from $4,600 up to $24,000.

Recommended: Garage Conversion Ideas Worth the Effort

What Factors Influence the Cost of Finishing an Attic?

As you may have guessed from the wide-ranging estimates above, the cost of finishing an attic can vary a lot depending on what’s involved and what materials you use. Here a look at some major factors that can affect how much it costs to finish an attic.

•   Square footage: How large your attic is will play a big role in the total costs involved in remodeling. The bigger an attic is, the more materials required and the more time it will take to finish it, which translates to additional labor costs.

•   Need for structural changes: You’ll also pay extra if your attic is an odd shape or difficult to access. These challenges could call for structural updates, such as the addition of height, the expansion of space, or the creation of a staircase.

•   Intended use: Your planned purpose for your attic will also influence cost. If you just want to add in some additional storage space, you’ll pay a lot less than if you plan to install a full suite complete with a bedroom, bathroom, and closet.

•   Extra features desired: Perhaps unsurprisingly, the more features you want in your newly remodeled attic, the more it will cost you. Big-ticket items include windows, electricity, plumbing, and heating and cooling.

Of course, another factor that influences your cost is whether you need to get financing for the project and, if so, what terms you’re able to secure.

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The Takeaway

An attic conversion can be one way to create a unique room and add more usable space to your home. It also tends to be more economical than adding an addition to your house. There are a lot of technical aspects to consider, and before getting started, it’s best to check with your local building department so you know any building or permit requirements upfront. You can then come up with a project wishlist and start soliciting bids from at least three contractors.

At the same time, you’ll want to determine if you’ll pay cash or finance all or some of the project. One financing option you might consider for an attic renovation is an unsecured personal loan. Offered by banks, credit unions, and online lenders, rates are typically lower than credit cards. And unlike a home equity loan or home equity line of credit (HELOC), you don’t need to use your home as collateral to qualify.

SoFi’s Personal Loan was named NerdWallet’s 2024 winner for Best Personal Loan overall.


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Non affiliation: SoFi isn’t affiliated with any of the companies highlighted in this article.

Checking Your Rates: To check the rates and terms you may qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.

Financial Tips & Strategies: The tips provided on this website are of a general nature and do not take into account your specific objectives, financial situation, and needs. You should always consider their appropriateness given your own circumstances.

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Source: sofi.com

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WaterColor, a picturesque coastal community nestled along the scenic Highway 30A in Northwest Florida, has just seen its highest-priced home sale in history.

A 5-bedroom beachside property fetched a staggering $8,550,000 in an off-market transaction — selling for top dollar before even getting a chance to list publicly.

Here’s a closer look at this record-breaking sale and the stunning home that made it happen.

Setting a new record for the beachside community

Photo credit: Dune Vacation Rentals

The notable sale surpasses the previous record of $7,500,000 that closed in February of this year and is a clear outlier in a market where the average sales price stands at just over $3.5 million. But the sale premium isn’t all that surprising, given the property’s location, design, and rental income potential.

“This landmark sale, where we represented the buyer from Chicago, highlights the remarkable growth of the luxury market on 30A,” says Maria McKenna, Luxury Real Estate Advisor with Spears Group, who represented the buyer in the transaction.

All the hallmarks of a record-breaker

Photo credit: Dune Vacation Rentals

“With its distinctive blend of coastal elegance, modern comfort, and panoramic gulf views, this home stands as a true gem in WaterColor’s Gulf District,” Maria added in an exclusive quote for Fancy Pants Homes.

“As one of only eight beachfront homes and the highest-priced sale in WaterColor, its acquisition sets a new standard for excellence in the Northwest Florida real estate market.”

A peek inside the $8.55M residence

Photo credit: Dune Vacation Rentals

Situated in the heart of WaterColor’s Gulf District, the 2003-built beachside home has 5 bedrooms and 6 baths across 3,600 square feet of living space and underwent a complete transformation in 2018. It now stands as a prime example of coastal elegance and modern comfort.

The three-story retreat offers panoramic gulf views and a design that exudes sophistication and charm, as we’re about to see.

First floor: Living and gathering spaces

Photo credit: Dune Vacation Rentals

The first floor is designed for family gatherings and relaxation. It features a spacious living area and a converted screened porch that now serves as a sand and laundry room, complete with double-stacked washer and dryer units and an ice maker.

This floor also has five beautifully appointed bedrooms that can accommodate up to 12 guests, including:

  • A king suite with a private bathroom featuring a single vanity and walk-in shower
  • A bedroom with two twin beds and an ensuite bathroom with a walk-in shower
  • A room with two sets of twin bunk beds and a private bathroom with a walk-in shower

Second floor: Entertainment and relaxation

Photo credit: Dune Vacation Rentals

The second floor is where the entertainment happens. Here, you’ll find another master suite, a secondary living room, and a generously sized kitchen equipped with top-of-the-line appliances, including a wine cooler, oven, refrigerator, and range stovetop.

The front balcony’s porch swing and the rear balcony with a grill offer perfect spots for relaxing and dining al fresco while overlooking the gulf.

The third-floor luxurious retreat

Photo credit: Dune Vacation Rentals

The third floor houses the second master suite, featuring breathtaking views and a lavish ensuite bathroom with a freestanding tub. This level also includes another washer and dryer, a private media room, and multiple balconies to enjoy the coastal breeze and stunning vistas.

See also: 26 Jaw-dropping Miami-area mansions that will make you want to move to Florida

Unmatched amenities

Photo credit: Dune Vacation Rentals

The new owners will enjoy access to WaterColor’s private beach and various community amenities, including pools and recreational facilities.

The property also includes the opportunity to be part of a beach-sharing agreement with gulf-front homeowners, giving exclusive access to the private beach on Beach Lane.

Access to 1,000+ feet of private beach frontage

Photo credit: Dune Vacation Rentals

“The three expansive outdoor decks, professional interior redesign, and the striking blue hood in the kitchen are some of the unique features that make this home stand out,” Maria McKenna shares, before highlighting the home’s other standout features, including access to over 1,000 feet of private beach frontage.

“The primary suite includes a private deck with breathtaking gulf views, and the upstairs loft serves as a cozy media room. With access to over 1,000 feet of private beach frontage, this property offers full access to community amenities, including a private beach attendant and chair setup.”

The ever-evolving luxury market along 30A

Photo credit: Dune Vacation Rentals

This off-market transaction not only set a new record for WaterColor but also showcased the increasing demand for luxury properties in the area. With its stunning design and prime location, this beachside home found a way to stand out among the community’s pastel-colored homes and well-maintained gardens, all designed to complement the stunning natural surroundings of WaterColor’s Gulf District.

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An EXCLUSIVE Before-and-After look at the former Vera Bradley Inn, now a glam $6.5M residence

Fully redone, this Panama City Beach house in Florida doubled in price since 2019

Source: fancypantshomes.com

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Younger Americans are More Optimistic than Older Americans About the Potential of AI to Help Manage Money, According to Northwestern Mutual’s 2024 Planning & Progress Study Meanwhile, Gen X and Boomers+ are skeptical about “DIY GenAI” for financial planning Americans are most excited about AI’s advanced data analysis to potentially help financial advisors improve planning … [Read more…]

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“We are delighted to have Tammy on board as our chief operating officer,” Kind Lending president Yvonne Ketchum said in the company’s press release. “Her experience and dedication to enhancing operational efficiency will be instrumental as we continue to grow and innovate. Tammy’s vision and leadership will undoubtedly help us to better serve our customers.” … [Read more…]