Powell: “Right now, given the strength of the labor market and progress on inflation so far, it’s appropriate to allow restrictive policy further time to work and let the data and evolving outlook guide us.”
The Fed believes the labor market has been too firm, and wages have been growing too fast. By attacking the labor supply, the Fed believes Americans will make less money, forcing them to spend less. However, they’ve always wanted the labor market to break, meaning jobless claims rising, before they can give the A-OK to pivot. I brought this up last year in a CNBC interview. However, with the recent inflation data that has come into play, the Fed believes it’s too much of a risk to cut rates now while the labor market is intact.
Powell: “The performance of the U.S. economy over the past year has really been quite strong. We had growth of more than 3% last year as rebounding supply supported both robust growth in spending and also employment alongside a considerable decline in inflation. More recent data shows solid growth and continued strength in the labor market but also a lack of further progress so far this year in returning to our 2% inflation goal.”
Regarding this statement, the labor market has gotten softer based on their models, but it hasn’t broken yet. There is a difference between getting softer versus breaking. In this article I show a lot of charts and explain why they could land the plane if they wanted to do so. As this comment shows, the goal is for the labor market to break; it hasn’t yet.
Powell: “The labor market remains very strong…the unemployment rates has been below 4% for 26 consecutive months which hasn’t happened in more than half a century, the longest streak of its kind.”
Regarding the labor market, we want to keep this simple as we have talked about it since 2022. The labor market breaking means jobless claims rising. When jobless claims rise, the Fed will take notice, as they said in the recent Fed press meeting. However, they see the low jobless claims as a reason for them to still be restrictive.
Currently, jobless claims on the four-week moving average are at 214,000. I believe jobless claims would need to rise to 323000 on a four-week moving average for the Fed to pivot.
Powell:“We’ve said at the FOMC that we will need greater confidence that inflation is moving sustainably toward 2% before it would be appropriate to ease policy… The recent data have clearly not given us greater confidence and instead indicate that its likely to take longer than expected to achieve that confidence.”
This just proves to me that the timeline for rate cuts will change not based on inflation but by the labor data getting weaker. If the labor market breaks, the Federal Reserve won’t need time to think about it — they just need to see enough people losing their jobs.
The main point of today’s remarks is that the recent economic data is too strong for the Fed to make rate cuts. The economy is growing above trend, retail sales just came in as a big beat, and jobless claims are too low. For those reasons — and the fact that recent inflation data is sticky — the Fed will hold off on any rate cuts until they see more weakness in the economic data or the labor market. I believe that if the labor market was breaking today, they wouldn’t care so much about the recent inflation, but jobless claims are simply too low.
Whether it’s going to bed before midnight, eating broccoli, or dealing with your finances, doing the “right” thing can sometimes feel like a herculean effort.
Similar to an erratic sleep schedule or an aversion to eating green things, there are consequences to delaying wise financial moves. If you avoid creating a budget, putting your bills on autopay or learning how to invest, your financial life may become more stressful.
But knowing something is good for you isn’t always enough to make you do it. Many people have complicated feelings around money, and for good reason. Getting to the bottom of those feelings may be the most effective way to deal with avoidant tendencies.
Uncovering your financial beliefs
To get to the root of your financial anxieties, it may be helpful to learn about your “money scripts,” a term that’s a registered trademark of the Financial Psychology Institute. Money scripts are what financial therapists call the unconscious beliefs we hold about money. Often, these beliefs are rooted in our childhood and continue to shape our financial lives as adults.
Rick Kahler, a certified financial therapist and founder of the Kahler Financial Group in Rapid City, South Dakota, had one client who struggled to save despite being a high-earning professional. Through several interviews, Kahler learned that the client’s parents had filed for bankruptcy when she was a child, and in the process, she lost her own savings.
“She just knew that all her money that she worked hard to save disappeared. And so the lesson she took away from that was ‘don’t save money, because it will disappear,’” says Kahler.
Georgia Lee Hussey, a certified financial planner and founder of Modernist Financial, a B Corp wealth management firm in Portland, Oregon, says that taking what may seem to be a logical step, such as investing just a small amount, before unearthing your deeper emotions may sometimes do more harm than good.
“The small step to get closer to the logical action is actually a reinforcement of the mega story,” says Hussey.
Tools you can use
While uncovering your money scripts may feel daunting, there are a lot of tools out there that can help you get started. You can take the Klontz Money Script Inventory-Revised (KMSI-R), which is a free short quiz that helps you identify your dominant money scripts and offers actionable advice. The KMSI-R evaluation is offered by Your Mental Wealth Advisors, a financial advisor firm based in Burlingame, California, that focuses on overall financial health. Hussey’s firm offers a similar reflective experience you can download for free that can help you facilitate a conversation about your money history.
And if you’re able, it may be worth working with a financial therapist in conjunction with these tools.
“Working with a financial therapist can really help,” says Kahler. “But if a person doesn’t want to do that, they may want to employ journaling or mindfulness meditation that is specifically geared to money scripts. But typically, people can make pretty good progress in really focusing on their personal situation, and a financial therapist can help with that.”
Be ok with baby steps
After doing some deep work on your money story, and on how your long-held beliefs came to be, you may be feeling ready to take some small steps toward a better financial future.
A few baby steps you can consider could include moving your money into a high-yield savings account instead of a standard savings account. If you have a 401(k) with an employer match, you could also look into contributing enough to receive that match.
But be ready for those old stories to come up, because even an account type like a 401(k) may become an emotional stumbling block.
“One of my favorites from the Great Recession is, ‘I’m not going to invest in a 401(k) because my uncle lost all of his money in his 401(k),’” says Hussey. “It wasn’t the 401(k) that was the problem. It was your uncle, who in the middle of the night got freaked out and sold everything in his 401(k) at the bottom of the market. That’s actually what was wrong. It was the human making an emotional decision. The 401(k) itself is just a tax wrapper. It has no personality. It doesn’t do things to anybody. So let’s unpack what that story is about.”
Hussey encourages people to deeply investigate where the stories they’ve heard about investing came from.
“I think those kinds of questions like, ‘What am I telling myself? Where’s it coming from? Who told it? What was the location I heard that? Where do you think they heard that from?’ That’s how we start to unpack these stories about investing and saving,” says Hussey.
This article was written by NerdWallet and was originally published by The Associated Press.
What’s a fair price to pay for mouthwash, soap, body wash, and toothpaste? One TikToker is in shock at their total from Target when buying these items and voiced their concerns about the affordability of basic essentials.
In the video, Steve Owens (@iamsteveowens) is in their car telling viewers about their recent Target visit. They mention that their total price for these essentials was $35, which averages out to about $8.75 per item. They also mention that everything in the store is locked up and that the self-checkout is no longer an option, allegedly due to the store’s concerns about theft. They go on to explain that people are stealing out of necessity, not as a hobby.
“Y’all, people are not stealing because it’s fun. People are stealing because they have to. If you look at what’s locked up—it’s soap, deodorant, toothpaste, mouthwash, body wash. These are essential items, OK? They didn’t lock up the home goods stuff in there,” Owens states about the items at Target.
The video has over 16,000 likes and over 144,000 views since April 10 at 9pm ET.
Owens goes on to contextualize the total of the items based on the average minimum wage in the United States.
“Y’all, people are struggling—that is why folks are stealing. This is $30, OK? Minimum wage in the United States of America, on average, is $11 an hour. You have to trade three hours of your life. Think about this, y’all. You gotta trade three hours of your life for mouthwash, toothpaste. I’mma show it to you again—soap and body wash. This is three hours of your life that you have to trade, and you ain’t never get it back,” Owen states about the Target purchase.
@iamsteveowens Target is robbing us blind, and we are letting them! #fyp #foryou #foryoupage ♬ original sound – Steve Owens
While some sources say the accurate average for minimum wages across the United States is $9.00, the federal minimum wage is lower than this at $7.25 an hour for nonexempt employees, according to the U.S. Department of Labor.
People in the comments began to echo their concerns as well.
“Trading your life (work) for items is insane to say…. lordt… that just changed the way I see things,” one comment reads.
“Between essential items and groceries it’s ridiculous,” another wrote. The Daily Dot has previously written about people being overwhelmed by the price of groceries as well.
“Corporate greed,” commented another.
It seems that Owens is not the only one fed up with the price of items nowadays. The Daily Dot has reached out for comment to Target via email and Owen via TikTok comment.
The internet is chaotic—but we’ll break it down for you in one daily email. Sign up for the Daily Dot’s web_crawlr newsletter here to get the best (and worst) of the internet straight into your inbox.
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*First Published: Apr 11, 2024, 2:00 pm CDT
Marlin Ramos
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Marlin Ramos is a museum educator currently working at the Museum of Modern Art in New York. They founded LUMXN Magazine and is a graduate student at New York University. She loves long walks in nature, doing yoga, and baking!
“I would say that there is still some unease because of rates fluctuating,” she said. “I think when we kind of settle into a range, then it’s like, ‘OK, this is the new normal – this is what we’re doing.’ But weeks like this week, when it goes a little bonkers, really rattle everyone – … [Read more…]
Have you been thinking, “Should I move to Oklahoma City, OK?” As the capital of Oklahoma, this city boasts a unique blend of Midwestern charm, Southern hospitality, and burgeoning urban development. However, deciding whether to move to a new city involves numerous factors, from job opportunities and cost of living to quality of life and community amenities. In this article, we’ll explore the pros and cons of making Oklahoma City your new home base, to help you decide if Sooner State’s capital is the right fit for you. Let’s jump in.
Oklahoma City at a Glance
Walk Score: 34 | Bike Score: 40 | Transit Score: 17
Median Sale Price: $260,500 | Average Rent for 1-Bedroom Apartment: $945
Oklahoma City neighborhoods | houses for rent in Oklahoma City | apartments for rent in Oklahoma City | homes for sale in Oklahoma City
Pro: Affordable cost of living
Oklahoma City stands out for its affordable cost of living. Residents enjoy lower housing costs about $200,000 less than the national average. This makes it easier to find a spacious home without breaking the bank. Groceries, utilities, and transportation costs are also reasonably priced. This affordability allows for a comfortable lifestyle, with extra budget for leisure and savings. It’s a significant draw for individuals and families looking to maximize their financial well-being.
Con: Limited public transportation options
One of the challenges of living in Oklahoma City is the limited public transportation options. With a Transit Score of 15, the city relies heavily on cars, making it difficult for those without personal vehicles to navigate. While there are bus services available, the coverage and frequency may not meet everyone’s needs. This can lead to challenges in accessing work, education, and healthcare for some residents, emphasizing the need for a personal vehicle in this city.
Pro: Exciting cultural scene
Oklahoma City boasts a vibrant cultural scene that caters to a variety of interests. For example, the Oklahoma City Museum of Art features an impressive collection of American and European art, including works by renowned artists such as Dale Chihuly and Georgia O’Keeffe. Additionally, the Oklahoma City Philharmonic Orchestra and the Oklahoma City Ballet offer world-class performances that showcase the city’s thriving performing arts scene. Residents can also explore the city’s diverse cultural heritage through events like the annual Red Earth Festival, which celebrates Native American art, dance, and music. Whether attending a gallery opening, catching a live performance, or exploring the city’s historic districts, locals always have access to a dynamic and enriching cultural experience.
Con: Storm risk and weather extremes
Residents of Oklahoma City must prepare for weather extremes. Summers can be scorching hot, while winters bring cold snaps that can be quite harsh. The city is also located in Tornado Alley, making severe storms and tornadoes a real risk. These weather conditions can affect daily life and require residents to be prepared for sudden changes and potential natural disasters.
Pro: Expansive green spaces
Oklahoma City offers an abundance of green spaces, providing residents with a breath of fresh air amidst urban life. The Myriad Botanical Gardens and Crystal Bridge Tropical Conservatory offer a lush oasis in the heart of downtown Oklahoma City. The area features beautiful gardens, walking paths, and a tropical rainforest habitat. Additionally, Lake Hefner and Lake Overholser provide scenic settings for boating, fishing, and picnicking, with miles of shoreline and surrounding parkland to explore. Whether you’re taking a leisurely stroll through botanical gardens or paddling on a tranquil lake, there’s always a way to enjoy the outdoors in this city.
Con: Sparse nightlife
For those seeking a bustling nightlife, Oklahoma City may fall short. While there are entertainment options in areas like the Bricktown district, the nightlife scene is not as extensive as in larger cities. This may be a drawback for people who enjoy a vibrant night out. As a result, residents seeking vibrant nightlife experiences may need to travel to neighboring cities or explore alternative entertainment options within the city.
Oklahoma City is known for its strong sense of community. Neighborhoods often host events and activities that bring locals together, fostering a close-knit environment. This sense of belonging is further strengthened by the city’s friendly and welcoming residents. Whether you’re new to the area or have lived here for years, the community spirit makes it easy to feel at home.
Con: Limited international cuisine
While Oklahoma City has a growing food scene, it still has room to grow in terms of international cuisine. Those looking for a wide variety of global dining options might find the selection somewhat limited compared to larger, more diverse cities. However, the city is gradually becoming more cosmopolitan, with new restaurants opening that offer diverse culinary experiences.
Pro: Low traffic congestion
Compared to larger metropolitan areas, Oklahoma City benefits from low traffic congestion. This makes commuting more manageable and less time-consuming for residents. The ease of getting around contributes to a more relaxed lifestyle, with less stress and more time for personal activities. It’s a significant advantage for those tired of the hustle and bustle of more crowded cities.
Jenna is a Midwest native who enjoys writing about home improvement projects and local insights. When she’s not working, you can find her cooking, crocheting, or backpacking with her fiancé.
Ok reader, this is one of my best eBay secrets, but I’m in a giving mood so strap in for a history lesson. Snoopy—Charlie Brown’s beloved beagle—was a cultural symbol during the Vietnam War. People back home, as well as some servicemen, used him as a WWI fighter pilot to criticize our involvement in Vietnam. (Snoopy fighting the Red Baron was seen as a more just war.) But, some servicemen used him as a symbol of the war effort.
Either way, the result is there are a bunch of Snoopy-engraved Zippo lighters floating around in the world. Some are crude—think Snoopy with a thought bubble that just says “Sex.” Some are sweet—think Snoopy with a thought bubble that has the name of a serviceman’s wife. Some are sad—think Snoopy saying “I wanna go home.” They are all incredibly fucking cool and relatively well priced for vintage ephemera.
Some people think it’s morbid to own one of these, but history is full of contradictions. Scour eBay, ask your grandfather, or go to a local antique market. One of those three will probably have a vintage Snoopy Zippo.
If you’re on the hunt for the right pattern to decorate the walls of your home, look no further than Just Wallpaper in Brookfield.
The wallpaper store’s new location at 9219 Broadway Ave. opened to customers Tuesday. Co-owners Julia Hamilton and Kate Sanderson staff the stop themselves Tuesdays through Saturdays, helping customers who walk in or book appointments browse through the thousands of patterns the store has available to personalize their homes and make their spaces feel lived in.
“Don’t decorate your house gray and white for the future owner. Why are you doing that?” Hamilton said. “You live there. Decorate it for you!”
Berwyn Shops, an incubator program for small businesses in Berwyn’s Roosevelt Road corridor, and realized how much demand there was for a walk-in wallpaper store.
“A week into getting our LLC, the person from the [Berwyn Development Corporation] was like, ‘Oh, hey, do you want to get involved in this?’ And the next thing you know, we donated wallpaper to all 12 of the shops, and we have a park bench with our logo on it,” Hamilton said. “Then, people were like, ‘Well, we want to come check the books.’”
While Hamilton said she hadn’t envisioned Just Wallpaper having a storefront, she and Sanderson converted a “little, tiny, tiny office space” in Berwyn — the entire building was smaller than the front room of the store’s current space, Hamilton said — into a shop in June 2022 so they could host customers. In January 2023, they had expanded the store’s hours, accepting walk-in customers two days a week. By September 2023, they were open four days a week for walk-ins.
“Most of what we found is that people were coming into the little shop, and they [were] like, ‘Oh my God, thank God I found you. I’ve been on the internet for three months, I’ve spent $100 on samples, and I still haven’t found the [right] wallpaper. Help me!’” Hamilton said. “That’s where it became, like, ‘OK, this is a shop, and we’ve got to find a real store, and this is real.’ We’re solving a little problem, but we’re solving it.”
When it came time for Just Wallpaper to find a new location, Hamilton said the business’s current space felt right as soon as she saw it. She said Brookfield, too, made sense for Just Wallpaper’s new home due to its proximity to Chicago and its central location among the western suburbs.
“One of the things we learned rather quickly is that our clients that were in the city had no problem coming to Berwyn or Brookfield,” Hamilton said. “It’s not that far. It’s no big deal.”
Since the original Just Wallpaper was in Orland Park, “We have a lot of south suburb clients and people that are willing to drive, and they’re not willing to drive into the city,” she said. “We knew our general client is, you know, from Oak Park to LaGrange … We didn’t want to venture far, and Brookfield ended up being the most perfect.”
Hamilton said wallpaper has had a “really big surge” in popularity since the COVID-19 pandemic.
“We’ve seen it in real estate, but in interior design, [there’s a trend of] just making your space more your own, making it more lived in, making it more personal, and wallpaper’s just like a really easy way to do that,” she said. “It can be a luxury product based on price point, but just like anything else, it can also have a core-basics price point as well.”
While Just Wallpaper is just starting out at its Brookfield location, Hamilton said she and Sanderson have their eyes on the future.
“Not on the immediate horizon, but long-term horizon, I would love — you know, assuming we are thriving in the space, and wallpaper is trending in the way it has been — I would love to open more locations and have it be a retailer for wallpaper,” Hamilton said. “That’s the big dream.”
As parents, we want the best for our children: health, happiness — and hardy credit. Having a strong credit profile can determine whether your kid gets approved for a loan or how much they’ll pay for car insurance when they’re grown. But establishing credit for someone with no credit history is challenging.
A common workaround is for parents to add their children as authorized users on their credit card accounts. Credit checks aren’t required, and the user can quickly piggyback on the primary cardholder’s credit history. But this arrangement isn’t always the right move. Here’s what to know about the potential limitations of adding your kid as an authorized user and alternative ways they can build credit.
They might be too young to reap the benefits
If you’re hoping to boost your child’s credit before they even learn to tell time, you could face roadblocks. For one, your kid may not qualify for authorized user status. While some card issuers don’t have age restrictions, others require a minimum age of 13 or older.
Even if you can add your child, the issuer may not report their account details to the credit bureaus. Some issuers allow kids as young as 13 to become authorized users but only report credit information for those age 18 and older. It’s wise to ask your credit card company how authorized user arrangements work.
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Misuse can lead to damaged credit
Being an authorized user doesn’t guarantee improved credit. “Same as the primary account holder, it can affect your credit positively or negatively, depending on how the card is used,” says Bruce McClary, senior vice president of membership and communications at the National Foundation for Credit Counseling.
If you have a record of on-time payments and don’t use too much available credit, that can generate or help your kid’s credit score. But your credit and your child’s can suffer if either person uses the account unfavorably.
Ultimately, it’s up to the parent to keep the account in good standing.
“When you add someone as an authorized user, that’s what they are. They’re authorized to use the card but they are not legally bound to pay the bill. You are legally bound to pay the bill,” says Julie Beckham, an accredited financial counselor and financial educator in the Boston area.
You don’t need to give your kid the credit card. As long as the primary cardholder keeps their account open and active, the authorized user’s credit will share the effects. If you give your child the card, set some ground rules. Talk about when it’s OK to use the card, how much they’re allowed to spend and who will make the payments. Some credit card companies let you place spending limits for authorized users.
Authorized user status might not be enough for future lenders
Some lenders don’t take authorized user accounts into consideration when reviewing credit applications or give them much weight. “If you’re a lender and you’re looking at someone and you see the designation that they’re an authorized user rather than the primary account holder, it’s just telling you that this person did not have to go through a credit approval process to have access to that account,” McClary says.
Having an account in their own name puts your kid in a stronger position because it shows they’re equipped to manage payments. You can guide them toward opportunities in adulthood.
“There are credit-builder loans that are available. There are starter credit cards for young adult consumers, where the threshold for approval is a little bit lower. You can also look at options for secured credit cards that require no credit check, but they require a good faith deposit in order to open the account,” McClary says.
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Explore other ways to get your child credit-ready
The best way to set your child up for success is to talk to them about money, Beckham says.
You could look over your credit reports together or explain how many hours you need to work to pay for things like dinners or fun outings.
Encouraging good routines, like doing chores and turning in homework on time, is also important. “They’re transferable habits that can help them in their life financially as they build credit,” Beckham says.
Give your child opportunities to practice managing money before they graduate to credit. Beckham suggests letting kids test the waters with a checking or savings account. “Starting with their own money is always better because there is a sense of ownership and accountability to that,” she says.
This article was written by NerdWallet and was originally published by The Associated Press.
This has kept single-family permits from falling and kept construction workers employed to build and finish the backlog of single-family homes in the pipeline.
We obviously can’t say that the apartment marketplace and permits are back to recession lows.
So, for now, homebuilders can still keep construction workers employed in the single-family housing market as they slowly work through the backlog of homes.
From Census: New Home Sales: Sales of new single‐family houses in February 2024 were at a seasonally adjusted annual rate of 662,000, according to estimates released jointly today by the U.S. Census Bureau and the Department of Housing and Urban Development.
As we can see below, new home sales aren’t booming. We are still at the level seen in the 1990s, so no record-breaking demand is happening here like we saw in the run-up to 2005, which took new home sales up to 1.4 million. However, slow and steady wins the race.
For sale inventory and months’ supply: The seasonally‐adjusted estimate of new houses for sale at the end of February was 463,000. This represents a supply of 8.4 months at the current sales rate.
Here’s my model for understanding the builders:
When supply is 4.3 months and below, this is an excellent market for builders.
When supply is 4.4-6.4 months, this is just an OK market for builders. They will build as long as new home sales are growing.
When supply is over 6.5 months, the builders will pause construction.
This housing cycle is unique due to the historic backlog of homes the builders still have, so they will be mindful to ensure they can sell those homes once they’re completed units. If the original contract buyer can’t buy now, they must ensure they can sell that new home to a new buyer. As you can imagine with 8.4 months of supply, don’t expect the builders to be building single-family homes in a big fashion. They will go nice and slow because they’re not the March of Dimes; they’re here to make money.
One of the things I like to do is break down the monthly supply data into subcategories. People sometimes believe that the monthly supply of new homes means live, completed homes ready to buy, but that isn’t the case. In this report:
1.5 months of the supply are homes completed and ready for sale — about 85,000 homes.
4.9 months of the supply are homes that are still under construction — about 272,000 homes
1.9 months of the supply are homes that haven’t been started yet — about 106,000 homes
As shown below, we only have 85,000 completed homes ready for sale.
This report had some minor positive revisions to the previous month, so to keep things simple, as long as mortgage rates don’t head toward 8%, new home sales have the backdrop to grow sales if rates are in the 6% range because they can buy down rates to a sub-6% level to move homes. It gets much more expensive for them to do this at 8%.
Today, I have a fun guest post from my friend Cody Berman. Cody is a digital nomad who quit his corporate job to pursue entrepreneurship full-time. He started selling digital products in 2018 and became hooked after earning $700+ in one week. He now helps other entrepreneurs and creators monetize their businesses through digital products….
Today, I have a fun guest post from my friend Cody Berman. Cody is a digital nomad who quit his corporate job to pursue entrepreneurship full-time. He started selling digital products in 2018 and became hooked after earning $700+ in one week. He now helps other entrepreneurs and creators monetize their businesses through digital products. He’s been featured here on Making Sense of Cents before and you can find that article here – How I Make Money Selling Printables On Etsy.
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I used to be a chronic side hustler. At one point I had 20+ income streams. Sounds great, right? Except it wasn’t.
I was all over the place, trying every side hustle imaginable – delivering UberEats, editing podcasts, building websites, selling discs, running affiliate campaigns, writing articles, buffing boats, you name it. But most of the time, I felt like I was stuck trading my time for money.
Do you want to make money selling printables online? This free training will give you great ideas on what you can sell, how to get started, the costs, and how to make sales.
Don’t get me wrong, the money was great for some of these side hustles, but if I didn’t work I didn’t get paid. At one point, I made $500 for writing a single blog article! But once the article was delivered and the invoice was paid, I had to hunt for my next gig and turn in the work to make my next dollar.
At one point, I co-founded a disc golf manufacturing business. I thought that this business was going to be my golden ticket. For those who don’t know, disc golf is similar to ball golf, except instead of hitting a ball into a hole with a club, you are throwing a plastic “disc” into a basket. Our company manufactured those discs.
We started scaling pretty quickly and within two years we were selling our products in all 50 states and 20+ countries. On paper, everything looked amazing. But behind the scenes, we constantly had product issues, shipping delays, mismanaged inventory, and everything that else could possibly go wrong with a physical product business.
I was feeling tired and burnt out and looking for something new.
Fast forward to early 2019 and my friend Julie, another side hustler, told me that she had been selling printables on Etsy. She had spent about 60 hours creating a bunch of digital products (a.k.a. printables) and had made over $5,000 so far. The words “so far” were the ones that got me hooked.
Unlike my my physical products business where each unit had to be manufactured, quality tested, packaged, and shipped, these “digital products” sounded different. By the way Julie was describing it, I could create a digital product once and keep making money from it without much additional effort. This sounded ten times better than all of the side hustles I had tried (and way more passive).
The only problem was that I didn’t really have any clue what a “printable” was… and I had never even been on Etsy. And at this point, you might be thinking the same thing.
What exactly are printables? Basically, they’re digital files that customers can download and print at home. Think cards, planners, calendars, games, gift tags – the possibilities are endless!
The best part? Once you’ve created a printable, you can sell it an unlimited number of times without ever having to worry about restocking inventory or shipping costs.
Now back to my story. Even though I didn’t really know how to create printables, or what printables to sell, or anything about graphic design for that matter, I decided to give it a shot. If Julie could do it, I could do it, right?
Wrong.
My first ~20 printables were absolutely terrible, but I listed them on Etsy anyway. You’ll never guess what happened next. I got a whopping… zero sales.
OK, maybe you did guess that.
Between my zero graphic design skills, lack of product research, and unfamiliarity with the Etsy platform, I definitely wasn’t setting any sales records.
But after some trial and error – well, a lot of trial and error – I managed to come up with some pretty decent-looking printables. I focused on creating seasonal products, a strategy I often recommend to beginners. And let me tell you, it paid off big time.
In December and January, I created dozens of Valentine’s Day printables since I had heard that it was one of the biggest holidays on Etsy. Some of my designs included Valentine’s cards, love coupons, editable love notes, custom photo cards, and more.
And finally, after months of crickets, it seemed like the algorithm was working in my favor, with tons of people searching for Valentine’s gifts and cards for their loved ones. The real excitement started on February 9th, just five days before the big holiday.
I remember that week vividly because while all this was happening, I was actually skiing in Lake Tahoe. And on February 9th, when I checked my phone in the ski lodge at lunch, I had made over $100… that day.
The entire week continued to be extremely profitable and I ended the week with $718 in sales from just a handful of products that took me a couple of hours to create. It was the first time I experienced true passive income. The only part that wasn’t passive was answering the occasional customer question, which took less than five minutes per day from my phone.
That experience was a game-changer for me. It was the moment I realized the true potential of selling digital products on Etsy. And I owe a big thank you to Julie, who introduced me to this side hustle and helped me see that I could create products that continued to make money long after I’d created them.
Let me be clear – building a successful Etsy shop isn’t a get-rich-quick scheme. There’s work involved in getting your shop up and running, from creating high-quality designs to optimizing your listings and promoting your products. But trust me when I say that the effort is worth it.
Once your Etsy shop is up and running, it can become a passive income machine. Your printables can sell for years and years after you list them. That next Valentine’s Day, I was in Aruba for a wedding event, and the same exact designs that earned me $718 in Lake Tahoe, earned me hundreds again that next year.
These Valentine’s Day printables have been sitting in my Etsy shop for years at this point, and they continue to make sales every single year. Compared to selling physical products, delivering UberEats on a bike, editing podcasts, or writing blog posts, this side hustle is so much more passive.
If you want to learn more, I recommend signing up for the Free Training Workshop: Earn Money Selling Printables. This free workshop will teach you how to get started selling printables. You will learn different ideas for printables to sell, how to get started on Etsy, and how to actually make sales.
Are you interested in selling printables online? What questions do you have?
Do you want to make money selling printables online? This free training will give you great ideas on what you can sell, how to get started, the costs, and how to make sales.
Recommended reading: Gold City Ventures Review: E-Printables Course Review